Chapter 162 Dawn's Big Kill

Of course, the release of the Nebula 810 processor has also attracted the focus of many manufacturers.

And now the manufacturer is also hesitating how to use the Nebula 810 processor chip.

The release time of the Nebula 810 processor chip is much later than the previous generation Nebula 800 processor chip.

The previous generation of the Nebula 800 processor chip has appeared in the public's vision at the end of the year. It has appeared on the market in March last year, which can use major mobile phone manufacturers.

Even the first -generation processor chip is listed in March, the smartphones from major manufacturers have waited until the second half of the year.

Now the new Nebula 810 processor chip is officially launched, which has also started hesitation of major mobile phone brands.

In fact, in the first half of this year, various manufacturers have started the production and manufacturing of new mobile phones, which means that at the end of this year, many manufacturers will release the models of the Nebula 800 processor chip.

And now suddenly released the Nebula 810 processor chip, which has completely disrupted the original plans of major manufacturers.

Do you choose to continue using the previous generation processor chip, or wait a little bit to publish a model with a new processor chip?

Obviously this is already a problem that most manufacturers are a little embarrassed.

The internal of the rice company is the best smartphone brand with Vientiane Technology. The sales of rice mobile phones last year by rice can be said to be very good.

Within a year, the sales of rice mobile phones also successfully exceeded 800,000 units, which also greatly encouraged the current rice company.

Of course, the interior of the rice company is clearly understood. If the company's economic strength is stronger, it is very likely that in the process of sales of the next product, the products sold will be more

"

After all, the products of rice companies have been unanimously recognized and praised by Volkswagen consumers in the entire Internet market, but they have also been voiced by many consumers.

It is difficult to find a mobile phone by the rice company. This has become one of the reasons why many netizens criticize the rice company.

Within the year of the year of rice mobile phones, rice companies' mobile phones are in a state of shortage all year round.

Often, rice companies will be officially announced that they will be launched on a certain month, and the product sales will be empty in less than 10 minutes.

In the next long process, there will be an emergency of the shortage of rice mobile phones, which also makes some netizens feel a little uncomfortable.

Even in the entire offline market, many second -hand traffickers have appeared to sell products from rice companies at high prices.

The original 1999 yuan product can be sold on the second -hand market to sell very scary 2200 to 2500. Even if there are so many premiums, a large number of netizens are willing to pay for this product.

According to the reason, rice companies should release the company's latest products before September this year, but this time the rice company has relieved a little bit.

In July, the rice company has prepared a new product. It is ready to release the second -generation rice, mobile phone, and of course the processor chip used by this product is still the processor chip of the Nebula 800.
P>

As the second largest individual shareholder of the rice company, Xu Cong also provided a lot of agile news for the rice company, so that the rice company was exempted from many difficulties in the development process.

At the end of July, Xu Cong will be about to release the new cloud 810 processor chip, telling the current rice company.

This also made the sales strategy of the entire rice company in the next product release period of time changed greatly.

Extension of the product! This is the final conclusion that the rice company has finally obtained after discussion.

After all, although the rice company follows the cost -effective route, the planning of rice companies internally is actually the Internet brand pursuing the ultimate technology and hardware configuration.

Because of this, in terms of product launch, rice companies have far higher than other products and brands in terms of hardware configuration.

As for the original planned rice mobile phone 2, this product has been renamed again, and even the product pricing needs to make some changes.

Of course, the current rice company has also begun to have its own rules in terms of product pricing.

The overall hardware profit margin of the first generation of rice mobile phone products is basically negative before May this year.

But time can change many things, including product pricing of upstream components.

For example, the Nebula 800 processor chip is given rice at the time of sale. The company's offer is 500 yuan, but it will be reduced to 370 yuan after May.

The screen has also reduced the price by about 20%over time, which also made the sales of rice companies return a little profit in the sales of products in the following months.

At the same time, the situation of the original out -of -stock was alleviated. It can be said that the sales volume of nearly 500,000 products of the 800,000 products of rice companies came from the next few months.

As for the second -generation rice mobile phone that was originally planned, in fact, in terms of the hardware cost of the overall product, the rice company directly reduced the hardware cost by 30%compared to the previous generation.

And if the product is sold at the price of the previous generation, then the rice company can completely use this trend to allow the company to get enough profits in the next time period.

Unfortunately, the plan cannot keep up with changes. The current rice company needs to re -plan new products. At the same time, in the next market competition, continue to grasp the advantages of the company.

And this year's upstream hardware manufacturers have also implemented changes in iterative upgrades.

In addition to the upgrade of the SOC processor chip, there are certain upgrades in many aspects such as the screen.

Surprisingly, the current dawn semiconductor has also begun to comprehensively enter the research and development of flash memory and memory chips.

Compared with traditional storage and flashing technology, the dawn semiconductor this time, the flash memory and storage technology developed are a new technology.

And this technology naturally comes from the current Xu Cong.

Super particle high -speed solid flash memory and storage technology.

Obviously this technology will be a large killer of the future dawn semiconductor, and it is even likely that this technology will occupy the market for future flashing and storage.

This kind of technology is to talk about the storage examples in the flash memory to re -arrange it. After the power is powered, the exchanges between ions and finally store the corresponding data.

The speed of this type of flash memory and storage has completely surpassed all the hard disks on the market.

And its overall research and development difficulty is much easier than the original technical level, and the hardware that uses such flash memory and storage technology will also be officially launched at the end of this year.

The specifications of flash memory and storage produced are also divided into two different specifications.

The flash memory is divided into two different specifications of flash memory: CH1.0 and CH1.1.

Among them, as the most basic version of the GH1.0 flash, the speed of 10.5Gbps has reached 10.5Gbps in terms of single channels. If carefully converts, the overall storage speed can reach 1.3GB/s.

At the same time, this type of flash chip also supports reading, writing and reading at the same time, and supports multi -threaded task operation. It also has a very obvious effect on the improvement of chip operations.

Compared with the current EMMC4.41, which is almost 104MB/s, the speed is almost nearly 10 times directly, and the overall power consumption is reduced by about 50%.

At the same time, the current flash memory only supports the data transmission of the carbon channel cannot achieve reading, writing and reading at the same time.

From the current data, the overall level of flash memory specifications such as CH1.0 has reached the future of UFS2.1 flash memory.

The overall flash memory level has led the flash memory level of mainstream mobile devices on the market.

As an excellent CH1.1, a double channel is added to the 1.0 foundation, which has doubled the overall speed. At the same time, compared with the power consumption of flash memory, it is at the peak of the export transmission peak at the same time.

The power consumption of the value state is only increased by 20%.

If the transmission level of the same output, the power consumption of version 1.0 is 25%higher than the 1.1 version.

It can be said that in terms of flash memory technology, the new type of flash memory developed by the dawn semiconductor this time will inevitably be able to overturn the entire storage industry.

As for the storage of solid state storage, the company deliberately developed a new solid storage technology of CL1.0 and CL1.1 this time.

Most of the solid storage adopted on the market at present is the specifications of LPDDR2 adopted.

The biggest feature of this type of memory is the different specifications of memory capacity. It supports 100MHz to 533MHz frequency, which also makes the entire data solid only supports the level of 32G.

In February next year, LPDDR3 will be launched in the original 2 type 2 foundation increase frequency width, and the data will be supported. The storage capacity will expand to 64GB and even expand to 128GB.

The highest frequency of CL1.0 can reach 1.2GHz level, which makes the corresponding transmission data have a very large improvement. The overall transmission speed can reach 3600Mbps, which is currently the speed of memory. It is almost four to five times the speed.

At the same time, in terms of overall power consumption, compared with the current mainstream's second -generation storage, the power consumption is reduced by 35%.

As for CL1.1, it is mainly based on the original basis, the frequency has been increased to 1.45GHz, and the transmission speed has also been increased to 4250Mbps. Of course, the result of this overclocking makes the power consumption also rose a little.

However, in the case of the same transmission, the performance of power consumption is basically the same level as 1.0.

The flash memory and storage developed by Shuguang Semiconductor will truly become the most powerful weapon of dawn semiconductor. Of course, this will also be a huge crisis for Shuguang Semiconductor.
Chapter completed!