Chapter 20: Word-of-mouth differentiation
Wanxiang Technology has released a new game!
Most netizens know about this.
It’s just that not many netizens pay attention to this game.
Although Xu Cong was the first to propose the concept of "free games" and created the "kart" online game that is still extremely popular on the market.
But in the eyes of most netizens, Wanxiang Technology is a somewhat risky crossover.
As for the name "Xu Cong", most netizens have never even heard of it.
However, due to the benefits of the game, most netizens still downloaded and tried this game.
However, after trying this game, many netizens did not rate this game particularly high.
"Boring"!
"Fool's game"!
"Waste of time"!
"Garbage game"!
This is the evaluation of many netizens on this dance game.
The word-of-mouth reviews the game received upon its release were not particularly good.
As for the comments and complaints from netizens, Xu Cong, as the main developer of the game, also fully sees it.
The reputation of the game Xuan Wu in its own dimension has always been polarizing.
First of all, as a branch of casual online games, this game fills the gap in music online games and has a very important significance in the history of domestic games.
Many users like this game, mainly because it is a casual game with a very strong competitive nature. The game uses multiple players to compete to determine the winner.
Secondly, the game combines many trendy attributes such as music and dance, which is also the main reason why many young users choose this game.
Of course, some netizens cannot accept this game. First of all, the corresponding game mode and gameplay are relatively simple.
This corresponding single attribute will make some players feel numb to the game after playing for a long time. This numbness will gradually make players tired of the game.
At the same time, the trendy nature does not have much appeal to some older netizens, and may even make these netizens feel a certain sense of disgust.
In Xu Cong's view, the audience for this type of game is young users who like trends, music and dance.
For people who have already entered society and are gradually becoming mature, this type of game may not have much appeal to them.
This also makes this game have a polarizing reputation.
Faced with bad reviews on the Internet, the company's employees also have some concerns.
However, as the person in charge of the company, Xu Cong, facing the current Internet, is not too worried about the bad reviews of this game.
There are no real music-based online games on the market today, but this dancing game is unique on the market.
This game has certain niche attributes, but the target group of this so-called niche game is actually not many.
Let the bullets fly for a while first!
At this time, many online game companies and technology companies are also paying attention to the latest online game released by Wanxiang Technology.
After all, Wanxiang Technology has spent a lot of energy on the promotion of this game.
Relying on the publicity advantage of Vientiane Chat, it has become well-known throughout the Internet.
Many online game technology companies still value "Xu Cong", a young man who brings free games and kart games.
Although the kart game has been completely transferred to Shengda, it cannot conceal the strength of Xu Cong, the founder.
Let’s just say that the current monthly turnover of karts is in the tens of millions. The overall revenue of this game ranks among the current online games. The top five levels are a very powerful money-attracting beast.
Now Xu Cong has released another game, and this game is also a free game for the casual niche, which has attracted the attention of many online game companies.
Whether Wanxiang Technology can replicate the glory of the original kart, this is the idea that most online game companies have when they hear that Wanxiang Technology has launched a dance game.
"Wanxiang Technology, Xu Cong, I'm afraid this time I'm going to be in trouble. There's no way the game Xuanwu will become popular, and I don't know why Xu Cong would make such a game!"
Executives within Shengda are also paying attention to changes in the entire online game market, and the game Xuanwu has been listed as a key focus of Shengda as soon as it was launched.
However, after corresponding game testing and industry network reviews of this game, Shengda gradually began to ignore this game.
Even Shanda's executives feel that Xu Cong may have exhausted his talents and created this game that is not in line with the market.
Xuan Wu, this game did not become popular once it was released. Instead, it caused many netizens to complain.
Even industry insiders are not optimistic about this game.
Faced with the current situation, Xu Cong still goes his own way, and even the corresponding benefits have begun to increase.
The attempt is to rely on publicity and benefits to gradually increase the popularity of this game and ensure that the game can successfully pass the stage of unfavorable reviews just after it was launched.
Industry insiders are extremely mocking of Xu Cong and Wanxiang Technology’s “fight between trapped beasts”, and some even believe that this game will directly lower Wanxiang Technology’s reputation in the Internet industry.
As time goes by, many online game companies have begun to ignore the game Xuanwu, even though this game is extremely popular on the Internet under the operation of Wanxiang Technology.
Chen Qing is a college student, and his major is a very unpopular one.
The courses in this major are very sparse, basically only seven or eight classes a week.
This also gave Chen Qing a lot of free time.
After having so much free time, what gave him the most was the loneliness and emptiness in his free time, so Chen Qing became obsessed with surfing the Internet.
Recently, Chen Qing has become obsessed with the game Wanxiang Dance.
Rhythmic and dynamic music.
The comfortable hitting feeling of typing on the keyboard.
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In the picture, the trendy figure dances extremely handsomely.
And the sense of competition with different players for the C position during the game.
This extremely comfortable gaming experience makes him rate the Wanxiang Technology game very highly.
"I don't know why there are so many people saying bad things about this game on the Internet. The experience of this game is simply great. If it doesn't work, I will go to the online game forum to post a message!"
Chen Qing looked a little unhappy when he saw many netizens complaining about this game on the Internet.
After all, Chen Qing had a great time playing this game, and it was not as boring as netizens said.
At the same time, many young users are very satisfied with the performance of this game after experiencing Wanxiang Dance of Wanxiang Technology.
Since those who play these games are basically young users, many of them are even netizens who have been hanging out in forums all year round.
Ever since, something unexpected finally happened.
Originally, Wanxiang Xuanwu, a game that was about to be nailed to the pillar of shame by many netizens, unexpectedly made a comeback in many forums, and even its reputation reversed accordingly.
"Wanxiang Dance, a cross-era music casual game!"
"Who said Wanxiang Dance doesn't require skills? You can hit 10 keys in one second!"
"I really don't know if you guys have the corresponding aesthetics. A game as good as Wanxiang Dance has been criticized by you guys for being useless. Do you have any sense!"
Soon, more and more people were vindicating the name of "Wanxiang Dance" on the Internet, and the reputation of this game began to gradually recover.
This has also made some netizens who are just strangers curious about Wanxiang Xuanwu's game, and some netizens have even begun to try this game with a polarizing reputation.
Since the game is targeted at certain audience groups, these passers-by also have different feelings after experiencing the game.
As a result, some passers-by who have experienced the game have completely fallen in love with the game and think that the game is indeed very fun. Not only does the music in the game sound good, but it is also very relaxing to play.
Another group of passers-by who experienced the game felt that although the music sounded good, it felt meaningless after playing for a long time.
As a result, the evaluation of this game on the Internet gradually began to split into two camps, and these two camps often quarreled.
However, with the continuous quarrel between the two parties, more ordinary users have learned about this game, and the popularity of this game has become higher and higher.
"The number of registered users of Wanxiang Dance Game has exceeded 10 million, and the number of daily active users has reached 3 million. Thank you for your support of Wanxiang Game. We will launch more interesting games in the future!"
Just when many netizens began to argue endlessly about this game, the official website of Vientiane Technology also released the corresponding game data results.
In the ten days since the game was launched, the number of registered users has exceeded 10 million, and the number of daily active users has exceeded 3 million.
In the current online game market, this kind of performance has basically reached the level of entry into the game. Although it cannot compare with some top online games, this kind of performance can be regarded as the top one.
And this game has achieved such results just ten days after it was launched, which means that this game is likely to become more and more popular in the future.
Of course, some Internet practitioners and online game companies feel that the reason why Wanxiang Dance has achieved such results this time is thanks to the drainage of Wanxiang Chat and Wanxiang Internet Cafe Management System.
If it didn’t have such a huge publicity channel, how could this game reach this level!
Nowadays, with the popularity of Wanxiang Chat and Wanxiang Dancing games, most Internet technology companies have also understood that the Wanxiang management system that is popular in all domestic Internet cafes is made by Wanxiang Technology Company.
This has also led many network technology companies to find Wanxiang Technology and want to pay to promote their applications.
In the eyes of these Internet technology companies, whether it is Wanxiang’s management system in Internet cafes or the Wanxiang Chat application’s promotional strength on the Internet, it is basically at the ceiling level.
As for Xu Cong's cooperation with these Internet technology companies, he basically refuses all comers, and has also clearly marked the price for the corresponding publicity.
After all, the company now needs enough ways to obtain income, so that the company's development can be smoother.
Internet cafe management systems have only a few advertising methods. The first is application pre-installation, but this advertising model has very high restrictions on applications.
First, the application size must be within 100M.
Secondly, the application will not be pre-installed until the Internet cafe management system 3.0 is updated.
According to Xu Cong's plan, the Wanxiang Internet Cafe Management System is basically updated every six months and only provides five seats for pre-installed applications.
The cost of a position for half a year is as high as two million!
The second method of cooperation is advertising charges, which are open-screen advertising and desktop wallpaper advertising.
The fee for open-screen advertising is 500,000 yuan per month. Of course, open-screen advertising is in the form of a carousel, usually ten ads are replaced with each other.
Wallpaper ads are similar to open-screen ads, except that the charges rise directly to 800,000 a month.
As for the fees of Vientiane Chat, the current main advertising method is pop-up windows. Basically, after logging in to Vientiane Chat, an advertising pop-up window will pop up.
This advertising forum device is divided into almost eight sections in total, which can advertise for eight partners.
Now the price of each advertising location is different. The advertising fee in the most central location is one million a month, while the others range from 700,000 to 300,000.
Chapter completed!