After the efforts of Xinghai Animation Company, the most important CG animation of Warcraft has finally been produced.

It has now been almost a month since the start of the Global Game Competition.

After the company's internal testing, this stand-alone game that once created miracles in Xu Xucong's plane has finally officially appeared in this world.

Compared with online games that adopt a free operating strategy, this time the stand-alone game Warcraft adopts a paid operating model.

This is also the operating model adopted by most stand-alone games.

There are still certain differences between online games and stand-alone games. Online games can make enough profits by selling props and advertising.

The most important way for stand-alone games to make enough profits is to charge for game buyouts.

In addition to game buyouts, if the game can explode on a global scale and become a phenomenal stand-alone game, it will be able to obtain sufficient revenue from game IP operations and peripherals.

In terms of pricing, after internal discussions within the company, the pricing of this game was divided into two parts, domestic and foreign.

Domestic awareness of game copyright has not been fully awakened and popularized, and even most stand-alone games running in Internet cafes are pirated games.

The number of users who are willing to pay for genuine games is always a minority among the minority.

In order to allow this stand-alone game to have a certain audience in China, the company finally set the domestic price at 29 yuan for the entire stand-alone game.

29 yuan! This price is not particularly expensive in the current global stand-alone game market.

For example, if some foreign genuine stand-alone games are sold in China, the price is basically three digits.

There are also companies in China that specialize in producing stand-alone games, and the selling price of these stand-alone games is basically around 50 yuan.

In order to promote its products, Wanxiang Technology finally chose to compromise with profits and proactively set the price of such an excellent stand-alone game at 29 yuan.

Of course, in order to make more users feel that they have made money, the marketing method of this stand-alone game adopts the method of "pseudo price reduction promotion".

The company originally planned to price the product at 29 yuan, but on the product sales and promotion page, the price of the product will be directly raised to 99 yuan.

After raising the price of the product to such a high price, he suddenly launched a price reduction promotion to give back to users, and finally set the price of the product at 29 yuan through promotion.

This pricing method takes advantage of people's greed for small gains and uses this method to induce more users to buy this stand-alone game.

And Xu Cong feels that most game enthusiasts are still willing to spend 29 yuan to buy an excellent stand-alone game.

Of course, in order to prevent pirated manufacturers from cracking the game this time, Wanxiang Technology Company specifically contacted 460 Network Security Company to encrypt the inside of the game.

This method can greatly restrict domestic pirated game manufacturers from piracy and cracking of games, thereby ensuring the company's most basic interests.

Compared with such favorable and attractive domestic prices, overseas pricing is similar to that of mainstream games.

Although the pricing of domestic products is the same as "29", they use different currency units, which also makes the price gap between the two gradually widen.

29 beautiful national currency, this price is not much different from the price of mainstream stand-alone games.

Domestic sales are mainly based on the official website sales. You can log in to the Wanxiang Chat account to purchase the game on the official website and use the verification code to purchase genuine games.

The overseas sales method of the product adopts the platform sales method. This time the product sales are directly logged into the world's largest stand-alone game sales platform, the ST platform.

According to the rules of the platform, every time a game product is sold, it needs to pay 20% of the platform’s share, while Wanxiang Technology gets the remaining 80%.

At noon on September 15th, Wanxiang Technology also officially started the sales and advertising promotion of the stand-alone game Warcraft.

Domestic users also learned for the first time that Wanxiang Technology has actually made a stand-alone game.

As the most well-known online game company in China, Wanxiang Technology has basically stood at the forefront of the domestic online game market.

It's just that many games have been played, and some people are surprised that Wanxiang Technology, a company specializing in online games, has actually launched a stand-alone game.

Those who make online games may not necessarily be able to make stand-alone games, and those who make stand-alone games may not necessarily be able to make good online games.

There are many factors that affect the popularity of online games, such as the gameplay, the social attributes of the game, and the internal operation methods of the game.

But there is only one prerequisite for stand-alone games to be popular, and that is the quality of stand-alone games.

At the same time, Wanxiang Technology’s game pricing of 29 yuan has also become a stumbling block for some players who want to continuously experience the game.

After all, among gamers, the vast majority are still willing to be prostitutes for free.

And some other players don't dare to spend money to experience the game rashly without being sure of the quality of the game.

After all, 29 yuan, in this era when meat buns cost 50 cents each, can be used as breakfast money for nearly ten days.

Wanxiang Technology’s internal staff are also constantly paying attention to the order volume of the game Warcraft.

Although it is said that the project of Warcraft is only about four months, the time, energy and cost spent by the company on this game far exceed that of some online games.

The first is the cost of animation. This time the cost of animation will basically reach 100 million yuan.

Coupled with the company's labor and the encryption component costs made by 460 Company specifically for this game, the production cost of this game has exceeded 100 million.

According to the company's current pricing for this game, even if it sells millions of verification codes, it will not be able to fully make up for the company's expenditure on this game.

As the company's chairman, Xu Cong also understands that it will be difficult for the company to recover the cost of this game by selling the game.

In the original dimension of time and space, after most top stand-alone game companies launched stand-alone games, it was difficult to completely recoup their profits by selling games.

For example, the reason why some stand-alone games that were popular in the original world are so popular is because they are fueled by pirated websites.

Most stand-alone games are excellent games, but very few of them can make back their money.

In order to truly earn enough profits, many stand-alone games will try their best to specialize in stand-alone game IP and make money from the game IP.

For example, after building the IP of a game, you can make money through co-branding, such as co-branded laptops, co-branded computer accessories, and peripheral products based on IP.

In addition to peripheral products, some games with grand plots can also earn a very considerable profit by licensing movie adaptations and other methods.

In addition, some game manufacturers have specially created top game IPs. After retaining some game features and slightly modifying the plot, they launched iterative products to obtain subsequent revenue.

Generally speaking, there are very few cases where most stand-alone game manufacturers have made money back on one stand-alone game.

The returns are low, the risks are high, and the profit cycle is relatively long. This has led to many domestic game companies being unwilling to invest too many resources in stand-alone games in terms of game creation.

Even many companies that used to produce stand-alone games eventually gradually transformed into online game companies, relying on the IP of the former stand-alone games to transform into online games, and finally gained enough profits.

"Since the establishment of this game, I have never planned to make back my money! This game is just a game that shows the strength of our company. There is actually no need to worry so much about revenue."

Xu Cong looked at the worried faces of the management of the company's game department and comforted everyone calmly.

In Xu Cong's opinion, the game Warcraft is a long-term investment project and one should not worry too much about it now.

Three days have passed gradually, and the domestic order volume of this game has gradually reached four digits.

A thousand game enthusiasts spent money to try Wanxiang Technology’s stand-alone game.

In domestic stand-alone game forums, the shadow of Warcraft has also begun to appear, and many players who have tried this game have also shared their experience of this game in game forums.

"I originally thought that this time Wanxiang Technology would make this stand-alone game just for fun, until I played it for a day and found that this stand-alone game is simply better than Wanxiang Technology's online games."

"This 29 yuan is well spent. I think this game is the most comfortable stand-alone game I have played in the past few years. As a gamer who has tasted most stand-alone games around the world, I think this game

It ranks among the top three in my mind!"

"To be honest, Wanxiang Technology is not the top game company in China. Both online games and stand-alone games are very well done. I hope Wanxiang Technology can continue to work hard!"

On the forum, netizens still have very high evaluations of Wanxiang Technology’s first stand-alone game.

In particular, some players secretly released CG animations in the game, which attracted countless netizens to watch.

The high quality is like movie-level excessive animation, which seems to directly mark this game as "exquisite".

This also makes many game enthusiasts willing to spend 29 yuan to try this stand-alone game of Wanxiang Technology.

However, more game enthusiasts have focused their attention on Game Man, the largest pirated game website in China.
Chapter completed!