Chapter 88 Laying out a new track
"What's wrong with Sharp? It sent a lawyer's letter to our company?"
Xu Cong looked at the lawyer's letter sent by Sharp Company with a look of astonishment on his face.
Although Feiteng Microelectronics is said to be able to produce high-quality and high-level capacitive screens, even so, Feiteng Microelectronics' brand reputation in the industry is not very loud.
Even many people have never heard of Feiteng, a technology company called Microelectronics.
One is the world's top screen production and supply chain manufacturer.
The other is an emerging screen panel manufacturer that has just emerged in China but is not well-known.
The two cannot fight together.
Why did Sharp suddenly notice Feiteng Microelectronics and send a lawyer's letter to Feiteng Microelectronics?
Xu Cong didn't have any worries about the lawyer's letter sent by Sharp.
Although part of the technology used in the capacitive screens produced by Feiteng Microelectronics in the early days was based on Sharp's patents, these patents had already paid royalties five years ago.
According to the term of patent fees, the patent term currently owned by the company is at least close to five years.
Among them, the company's core capacitive screen production technology is provided by Xu Cong, and these technologies have already been patented by Xu Cong.
This means that Feiteng Microelectronics does not infringe in the true sense.
"We are discussing with Sharp privately..."
Some executives of Feiteng Microelectronics feel that now this matter should be minimized as much as possible.
Cross-border patent litigation is a very long process.
This long process not only consumes time, but also consumes the company's reputation and reputation.
After falling into a patent lawsuit, Feiteng Microelectronics, as a company that is now on the rise, will inevitably affect the company's development prospects due to unwarranted matters such as patent infringement.
Because of this, the current person in charge of this part of the company feels that it is a good solution to have private conversations with Sharp as much as possible.
"Pa!"
After hearing such words from the person in charge of the company, Xu Cong also slapped his hand heavily on the table, which shocked the people around him.
Everyone around them stared at Xu Cong closely. To be honest, Xu Cong decides all the affairs of the company now.
"Is our company still afraid of Sharp? Since he chooses to file a lawsuit with us, let's fight! We have to prove that our company is stronger than Sharp!"
Xu Cong is rarely bloody at this time.
Feiteng Microelectronics will inevitably encounter many obstacles on the way to its rise, and the current Sharp Company is one of these obstacles.
Now faced with these obstacles, should we choose to stagnate and compromise with these obstacles?
If they choose to compromise on this matter, then in the future this group of foreign technology companies will inevitably choose to use this method to deal with current companies again and again.
Nowadays, companies have no fear at all when facing lawsuits.
Even though the lengthy litigation process of this lawsuit will consume a lot of time and energy, it will even affect the company's reputation for success.
But in Xu Cong's view, if this lawsuit can be won openly and honestly against Sharp, then Boiling Microelectronics will have a chance to surpass Sharp in terms of brand reputation in the future.
We can even take advantage of this opportunity to let users around the world truly understand the strength of China's technology supply chain.
"Let him be strong, let him be strong, let the breeze blow on the hills, let him be unruly, let him be unruly, the bright moon will shine on the river!"
"We Feiteng Microelectronics are not afraid of any company. If they want to come into contact with Feiteng Microelectronics, they will be smashed to pieces!"
Xu Cong looked at the company's many senior executives and heads of technical departments, and spoke to everyone in an extremely bold tone.
Many senior executives have said this to Xu Cong now, and they finally understand Xu Cong's true plan.
Xu Cong's words also changed the minds of some company executives.
Sharp uses technology patents to litigate its own companies, which means that its own company now has the power to be feared by Sharp.
Instead of just retreating, it's better to have a head-on confrontation with these guys.
"At the same time, the company's focus will begin to shift. I have a brand new project here, and in the next few years, our focus will be on this new project!"
Xu Cong also clearly understands that passion alone is not enough in a world where competition is so fierce and the jungle is strong.
Only by possessing very powerful technologies and being able to rely on these technologies can we truly dominate the entire technological world and have the confidence to speak out.
Most of today's capacitive screens are LCD screens, and the company with the most developed LCD screen technology is naturally Sharp.
Sharp is one of the first companies in the world to enter the research and development of LCD panels. Most of the patents for LCD screens are in the hands of Sharp.
If other companies want to produce LCD screens, they must pay to obtain the authorization of some technical patents before they can have the qualifications to produce LCD screens.
When Feiteng Microelectronics was first established, it spent one million yuan to obtain the authorization of the basic patent of LCD screens for ten years before it could truly invest in the production of LCD screen panels.
The current situation has undergone earth-shaking changes. As an LCD screen licensing company, Sharp has now set its sights on Feiteng Microelectronics.
This also means that Feiteng Microelectronics and Sharp will have an absolutely hostile relationship for a long time to come.
It is unknown whether Sharp will be willing to continue to license patents to Feiteng Microelectronics in the future.
However, judging from the current head-to-head relationship between Feiteng Microelectronics and Sharp, future cooperation between the two is basically minimal.
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"Develop new material screens and take a path that no other screen manufacturer has ever taken!"
In Xu Cong's view, his company can consider temporarily stopping on the original LCD track and moving to other tracks to gain a first-mover advantage.
For this reason, Xu Cong shifted his attention to the future replacement of LCD, OLED screen.
In fact, OLED screens have already appeared in the early 1980s, and the discoverer of OLED is a Chinese scientist.
Early OLED is actually a luminescent material technology for display, not a name for a screen.
This technology also began to be gradually valued by other screen manufacturers in the early 21st century, and various manufacturers also began to conduct research and development innovations in OLED screen technology.
Of course, the ones that have conducted the most extensive research and development on OLED screens are several technology giant companies in Bangzi countries.
After all, Bangzi Country has been competing with the island country for the decision-making power of the upstream supply chain. Unfortunately, in the screen panel track, the island country is too far ahead and has become the king of the screen panel field by relying on LCD screen panel technology.
For this reason, Bangzi Country has tried every means to start from other aspects to compete with the screen panels of island countries.
Naturally, what many companies in the island country are describing is the new material OLED screen.
The material patent for the Oled screen technology is currently a public patent and does not belong to any technology company. This means that all technology companies can now invest in the research and development of Oled screens.
Although OLED is the name of a luminescent material, based on this, production technology or material upgrades can be patented and upgraded to gain the initiative.
Even the way OLED luminescent materials are arranged on the screen panel can still be applied for patent authorization.
Generally speaking, the current development of OLED screen panels is still a blank white paper. Whoever can draw a few strokes on this white paper first will own most of the ownership of this white paper.
"As a self-luminous material, Oled screens are stronger than LCD screens in terms of power consumption and display. In the future, we will focus on the research and development of Oled screen materials and technology as the focus of the company's development!"
"I also hope that you can focus all your energy on technology research and development in the next time. After all, there is really not much time left for us!"
Xu Cong also made corresponding adjustments to the company's key plans at this time. Originally, some people in the company had begun to invest in the research and development of OLED screen technology.
With the emergence of Sharp's lawyer's letter, Xu Cong, as the head of the company, can openly abandon the LCD screen track and devote all his energy to the research and development and production of OLED screens.
Perhaps in the eyes of many senior executives of the company, he is a bit desperate in doing things now, but Xu Cong clearly understands that the future development prospects of OLED screens are definitely better than those of LCD screens.
Especially in the next twenty years, Oled screen panels will gradually become the core output in the screen panel industry.
At the same time, there is not much time left for Feiteng Microelectronics.
After all, it’s not just Boiling Microelectronics that is targeting the screen now, but also several top technology companies in Bangzi Country.
According to Xu Cong's memory, Bangziguo's first OLED screen mobile phone was released in 2013. It took at least three years or even longer from product research and development to product production and mass production.
This means that Bangzi Country is very likely to make some achievements in the field of OLED screens in the next two to three years.
But Xu Cong still behaved very calmly. After all, Xu Cong now has many OLED screen technologies that can be used for reference.
These technologies can help the company better occupy a dominant position in the OLED screen track and achieve sufficient results in the next few years.
Chapter completed!