Chapter 11 Conquering the Minister by Opening a Plug-in
"Okay, this is a coffee shop. Please be serious and don't disturb other people." After laughing, Yu Yu rolled her eyes at Chen Lin. The other customers in the coffee shop looked at their table curiously from time to time.
When the coffee was almost finished, Chen Lin smiled slightly and finally talked about the purpose of inviting Yu Yu to drink coffee this time.
In addition to expressing his gratitude to Yu Yu for his promotion and relationship, he wanted to take this opportunity to recommend himself to join the core team of the base camp. He felt that the time was ripe. Chen Lin was considered Yu Yu's favorite in the TV station. Secondly, the two of them went through this process.
The relationship during the first chat has gone a step further and can be regarded as close friends. At this time, Chen Lin proposed that his purpose would not cause Yu Yu's displeasure.
"Sister Yu, is the Happy Camp column team still short of directors and planners?" Chen Lin asked directly without being subtle.
"Why, are you interested in becoming a director or planner?" Yu Yu asked with a smile.
"Sister, I won't hide it from you. I have had this wish for a long time. From the first day I joined the TV station, I wanted to join the core team of the column group." Chen Lin said frankly and without hesitation: "As long as people are not stupid,
Everyone knows that the station has high hopes for Happy Camp, and all resources are given priority to satisfy it. People are needed and money is given. If nothing happens, this program will definitely become popular. Everyone wants to come in and get a piece of the pie, and I am no exception.
"
This year, the TV station became a satellite channel. The station’s leadership team has made great efforts to mobilize the best producers and hosts in Taiwan, and also mobilized the best talents from the province’s TV broadcasting system, sparing no expense to create a happy
Base Camp, this program became popular across Taiwan as soon as it was launched. Even some well-informed colleagues from other provinces began to pay attention to this new program.
Naturally, there are many people trying to get into a program like this, and the competition is very fierce. Yu Yu received a bunch of notes from her connections. If it weren't for her own strong connections and the firm support of the show leaders, I don't know how many cats and dogs got into it.
, then the program will be ruined.
"You're not good enough yet." Yu Yu said simply. She disagreed and thought that Chen Lin needed to train for another year or two to lay a solid foundation and accumulate some experience. So she said seriously: "You have the ability, but after all, you still have the ability."
You are young and inexperienced, so you have to walk step by step, don't rush it, do your job as assistant director now, and I will naturally adjust your work when the time comes."
Although Yu Yu admires and even likes Chen Lin, her work is work and she will never seek personal gain or nepotism. The main reason for promoting Chen Lin to assistant director is because of his sufficient performance. However, Chen Lin has only been able to do so after joining the TV station for one month.
As a core producer, Yu Yu thinks this is impetuous and overconfident.
You must know that the production team of Happy Camp was carefully selected by Yu Yu one by one. Everyone is an elite in their respective fields.
Yu Yu's idea was actually right, jade would never become angry unless it was polished, but she would not have thought that there was a freak like Chen Lin in the world.
Chen Lin also knew in his heart that Yu Yu was treating him well, but he was a reborn person and clearly understood the development context of Happy Camp and the development trend of the future era. Such advanced thoughts and insights were enough to make up for his lack of experience.
Time is the most precious, and time is money. Experience can be accumulated slowly through continuous learning. If you miss the time, it will be gone.
Chen Lin was confident of persuading Yu Yu, as long as Yu Yu could sit down and listen to him and reveal a little bit of what he had learned more than 10 years later, it would be enough to convince her.
"Sister, I know my shortcomings. Do you think I am an arrogant person?" Chen Lin looked at Yu Yu confidently, and then said: "As the saying goes, there are no twos and threes who dare not go to Liangshan. I
I have a lot of immature thoughts about the program in my heart. Today is a rare opportunity and I want to show my shame. I will tell you about it and let you listen to it to see if I, Chen Lin, am not an arrogant young man who thinks he is great!"
Yu Yu's face was moved. She thought of Chen Lin's performance on the TV station. He was not afraid of being tired or dirty. He showed amazing talent for the first time as an assistant director. Maybe she should not preconceptions that he is young and lacks ability.
"Okay, in that case I'm all ears." Yu Yu looked at Chen Lin expectantly and said.
Yu Yu was moved. Knowing that the opportunity was rare, Chen Lin organized his thoughts and slowly expressed his thoughts: "Since the reform and opening up, the positioning of domestic TV programs has been constantly changing. From the ideology before 1978
"Promotional materials" was the leading stage, then "works" was the leading stage in the 1980s and mid-1990s, and now "products" are the leading stage."
Chen Lin paused for a moment and looked at Yu Yu, "It's interesting! Go on." Yu Yu moved slightly and sat up straighter.
Yu Yu was also surprised that Chen Lin could explain the development of the TV program so clearly. It seemed that Chen Lin was not out of touch, and she immediately became interested.
Seeing that Chen Lin had aroused Yu Yu's interest, he took out a piece of paper from his pocket and wrote a few words, and handed it to Yu Yu on the table in front of him. It read: Entertainment for the public, entertainment for the public.
"Sister, do you think there is a difference in meaning between these two words?" Chen Lin asked Yu Yu with a smile, pointing to the note.
Yu Yu did not answer immediately, but fell into deep thought...
"In mass entertainment, the audience is a passive recipient and has no right to choose. Whether the program is good or bad is decided by the production unit, or even the leader; in mass entertainment, the audience is the dominant recipient and an active participant. Whether the program is good or bad is decided by the audience.
The market has the final say, and the ratings have the final say." Chen Lin started talking to himself.
After a pause, Yu Yu slowly digested it, and then continued: "In the mid-to-late 1990s, with the deepening of the market economy, the marketization of television, and the exploration of industrialization became more in-depth, bringing television into the era of production and dissemination.
During this period, TV program production must first consider the market and ratings. Personalized creative concepts were replaced by marketization. Ratings were the only criterion, and public liking was the only purpose."
Yu Yu lowered his head and stared at the note, his eyes flashing with light as he thought carefully about Chen Lin's words in his mind.
"Haha, it's fun, let me just say, these are the experiences summed up by countless capable people on the road after more than 10 years, which will definitely impress Sister Yu." Chen Lin secretly rejoiced in his heart.
"It seems that sister underestimated you!" After a while, Yu Yu gently put down the spoon in his hand and finally moved his eyes from the note to Chen Lin's face.
Chen Lin didn't wait for Yu Yu to continue speaking, and said confidently: "Sister, what I said just now are all empty truths, what I say next is the key point." After taking a sip of coffee to moisten his throat, Chen Lin continued: "
An excellent variety show must have four elements: first, a top production team, second, precise program positioning, third, celebrity host, and fourth, innovative content.”
...
Chen Lin's wonderful and novel views made Yu Yu more and more surprised. When he heard the wonderful points, he couldn't help but patted the table and praised: "Well said."
"Xiao Lin, can you tell me how Happy Camp should be positioned?" Yu Yu asked.
"Sister, what do you think is the main audience group of Happy Camp?" Chen Lin did not answer immediately and asked instead.
"Of course they are teenagers." Yu Yu replied.
"Since our program is mainly for teenagers, it is very clear." Chen Lin snapped his fingers and said decisively: "I have 8 words to summarize it: youth, vitality, fashion, and happiness."
In the early days, Happy Camp was positioned as a youth group. Youth, vitality, fashion, and happiness were their portrayal. Chen Lin was just recounting the memories in his heart.
"Boom!" Yu Yu's mind seemed to be opened by a flash of lightning. Her hand shook slightly and coffee splashed on the table, "Youth, vitality, fashion, happiness, yes, this is the positioning of the program,
I finally knew something was wrong." Yu Yu murmured to himself, his eyes getting brighter and brighter.
Chen Lin smiled slightly and continued, "Why should I talk about celebrity hosts? Because future variety show hosts are no longer "green leaves" and their participation in the program has risen to an unprecedented level."
"The host is also a celebrity, and he also needs to be packaged. The audience loves to watch the host..."
Chen Lin talked endlessly, and Yu Yu listened with concentration, not daring to interrupt him in the slightest, with the look of a good student listening to the teacher's lecture.
...
At 01:00 in the morning, the bright moonlight once again covered the entire city with a layer of silver sand.
Yu Yu stood in front of the window and carefully recalled the scene in the cafe. She was very curious and surprised that Chen Lin, who had just left school, had such unique insights into TV variety shows.
Gradually, perhaps thinking of something happy, Yu Yu's mouth was filled with a sweet smile like a little girl...
Chen Lin didn't sleep either. He was also standing in front of the window, thinking about something in his mind.
"I wonder if I have impressed Sister Yu...will she transfer me to the base camp...will Sister Yu like me..."
At least two people in this city had insomnia this night...
Chapter completed!