Three days passed in a flash. Chen Lin was busy making promotional videos, printing advertisements, hiring etiquette models, and contacting venues for media promotion meetings. He wanted to go with Yu'er to enjoy the beautiful scenery of the Pearl River, but he didn't even have time.

Yu is not as relaxed as him. Some important advertisers, media, and TV stations still have to be contacted by her.

At 9 o'clock in the morning, the second wave of people from Hunan Satellite TV rushed over, including He Jiong, Li Xiang, Li Weijia, Wang Han and others.

There was thunderous applause in the hotel conference room. Under the chairmanship of Li Xiang, the organizing committee of the "1997 Happy Camp Yangcheng Media Promotion Conference" was formally established. The chairman of the organizing committee is led by Director Ouyang Yang, and the vice chairman is Luo Xiong, director of Hu*nan Economic TV Station.

* Fan Xiaowen, Director of the Advertising Department of Southern TV Station, Yu Yu, chief producer of "Happy Camp" and general manager of "Yuhuang Studio", Chen Lin, deputy chief producer of "Happy Camp" and deputy general manager of "Yuhuang Studio".

There are more than 10 members of the organizing committee, including Chen Lin, Li Xiang, He Jiong, etc.

Director Luo Xiong and Director Fan Xiaowen had not had much contact with Chen Lin and did not know him well. They were looking at him curiously at this moment. Chen Lin's age was really a flaw.

Originally, with Chen Lin's qualifications, he could only be a member of the organizing committee, and he was not the vice-chairman. But this guy is so eye-catching. He came up with the whole planning plan. The most important thing is that he didn't know what he was doing.

After being confused about what the European balcony looked like, the Taiwan president made him the vice chairman against all the odds.

Chen Lincai couldn't care about that much. He only knew that he and Yu'er were finally on equal footing. He was sitting on the rostrum and looked serious on the surface, but in fact, he was making little moves underneath, tugging at the corners of Yu'er's clothes and touching her calves.

Not doing so would not be enough to show his pride.

It was Yu Yu who was well-educated and remained calm-faced, letting Chen Lin do whatever he wanted. In the end, Chen Lin himself felt bored before he became serious.

.......

Quanzhou, Jianzhou, Fujian Province, is located on the southeast coast of my country, facing Baodao across the sea. It is the starting point of the ancient "Maritime Silk Road". During the Song and Yuan Dynasties, Quanzhou Port was known as the "largest port in the East".

Wednesday afternoon, Quan*zhou, Yuehua Hotel.

Chen Lin, Wang Han, assistant Xiaomei, and Xiao Zhang from the advertising department walked into the lobby of the hotel with large bags and small bags. They had just flown from Guangzhou.

This time I flew from Guangzhou to Quanzhou to discuss advertising business with a client. This client contacted them proactively. As soon as Chen Lin saw the name of this company, he volunteered to take the order.

This company is called Anta Shoes Co., Ltd.

After one month of broadcasting, Happy Camp has achieved unprecedented success in ratings and has become popular. However, all this will be illusory if it is not converted into free money.

Finding partners and negotiating advertising business is also one of Chen Lin's main jobs. To put it bluntly, it is to make money, and it requires others to pay willingly. This job seems to be very challenging.

Choosing the right company is not an easy task. Chen Lin doesn't want to pick a company at random. He chooses customers based on the model of later generations.

Later generations pay attention to strategic partners. To put it simply, the base camp is like a girl waiting to be married. When looking for a partner, you need to talk about money as well as heart. Both husband and wife share the joys and sorrows.

Chen Lin fell in love with Anta, a private company that had been unknown in 1997, at a glance. Happy Camp is a young, energetic, and happy girl. She needs the protection of a strong, sunny, and positive man. Anta is undoubtedly a perfect match.

This private enterprise was founded in 1991. After just over 10 years of development from an unknown small shoe factory, its brand value reached 7 billion yuan in 13 years.

Only Chen Lin knew that Anta at this period was undoubtedly a potential stock.

After settling in at the hotel, Chen Lin, Wang Han, assistant Xiao Mei, and Xiao Zhang from the advertising department held a brief meeting in the hotel room.

"This business is very important to us. I have also introduced Anta to you. Although this company is not currently large, its boss is very courageous and has ideas. His brand management philosophy is consistent with our column.

Coincidentally, this kind of fast-growing enterprise is our ideal partner. It is easier for us to form strategic alliances in terms of brand and exert the energy of 1+12."

"In front of Mr. Yu in Europe and Taiwan, I boasted that I must win this business in Haikou. I hope everyone can help me. If I can't complete the task, I will lose face and everyone will not see me. How can it be better? Three

Cobbler is better than Zhuge Liang, not to mention we are four cobblers. If you have any good ideas or good methods, don’t hide them, just use them for me.”

"Brothers, as long as we can negotiate this business, I will give everyone a week's leave, and Hong Kong, Australia, and Bali will all be reimbursed."

Chen Lin said some words of encouragement, and finally added: "I won't say more. After a while, everyone can move freely. If you want to go shopping, you can go shopping. If you want to shop, you can go shopping. But before 8 p.m.

I have to go back to the hotel. I am away from home in an unfamiliar place. I have to consider everyone's safety and don't want anything unpleasant to happen. Okay, that's it. Everyone is tired. Xiaomei and Xiaozhang, you two go back first.

, Hanhan, please stay after your hard work."

So Xiao Zhang and Xiao Mei left. Wang Han's job tomorrow is to introduce the advantages of the "Happy Camp" program to customers, and Chen Lin naturally has to interview Ding Zhizhong, the boss of Anta, in person. The two of them stay in the room to continue discussing tomorrow

Some details of the negotiation.

The weather in Quanzhou in September was very pleasant. Early the next morning, under the leadership of Anta's company receptionist, Chen Lin and his party drove to Anta.

Anta's factory is located in the suburbs of the city, not far from the port. The cool breeze blowing from the sea has a fresh smell. From a distance, I saw a banner hanging at the door of Anta: "Warmly welcome the gold medal production of "Happy Camp"

Mr. Chen Lin came to our company!"

At this time, the boss of Anta Company had already led the company's senior executives to greet him at the factory gate. Chen Lin was in a good mood when he saw it. This shows that Anta attaches great importance to its cooperation with "Happy Camp". It seems that this business has a high chance of success.

"Haha, welcome, Mr. Chen. I'm finally looking forward to seeing you." Ding Zhizhong stepped forward and held Chen Lin's hand as soon as Chen Lin got out of the car.

The two of them admired each other for a long time, and then introduced the people around them to each other.

"Mr. Chen, Assistant Wang and others will go to the reception room to drink tea and take a rest." Ding Zhizhong enthusiastically led Chen Lin and others into the company.

…

In the conference room of Anta Company, the projector was whirring, and the white curtain hanging on the podium was showing video promotional materials for Hu*nan Satellite TV and Happy Camp. Wang Han stood beside him as the commentator.

The atmosphere in the conference room was lively. Anta's marketing elites were all sitting there, watching the big screen carefully and whispering to each other from time to time.

In stark contrast, there is another scene in the Anta Chairman's office. Chen Lin and Ding Zhizhong are sitting across from each other. They are each holding a cup of tea and are sizing up each other without speaking for the time being.

Ding Zhizhong, chairman of Anta, almost every successful person has an interesting story behind him. At the age of 16, he held 10,000 yuan and visited all the shoe factories in the town to pick out 600 pairs that he thought were the best sellers.

Shoes, he went north to Yanjing alone to sell shoes. This experience of selling shoes made him earn the first pot of gold in his life, and also tempered his bravery and self-challenge spirit.

This person is the legendary self-made man! Chen Lin looked at Ding Zhizhong and sighed in his heart. In his previous life, he always saw these business elites in the media making the difference. Today, without knowing it, he has reached the point where he is qualified to talk to them face to face.

It's time.

Ding Zhizhong also admired Chen Lin's outstanding talent. He has a habit of doing business and will try his best to find out the details of his competitors and partners in advance. He has read Chen Lin's detailed information in advance.

Chen Lin's talent surprised him. After meeting him, he felt good about Chen Lin at first. He saw from Chen Lin how he looked when he was young, so high-spirited, so confident, and so youthful.

"Mr. Ding, your company's logo is very interesting. It seems to have been designed by an expert!" Chen Lin looked at a calligraphy and painting on the wall and spoke first to break the silence between the two. There was a rubbing underneath the calligraphy and painting on the wall of Mr. Ding's office.

With the logo of Anta Company.

"Oh, Mr. Chen, how could you tell that it was designed by an expert?" Ding Zhizhong asked with a smile. In fact, he designed this logo.

"This logo is simple, elegant and dynamic. 'ANTA' looks like a boxy character from the font surface. It is horizontally and vertically, and everything is stable. It means that Anta people can start a business with peace of mind and be a down-to-earth person. It fully demonstrates the spiritual quality of ANTA enterprise.

business philosophy.”

"The most ingenious thing is the English name 'anta', which means "Mother Earth" in Greek. Greece is the birthplace of the modern Olympic Games. The choice of 'anta' has extremely profound meaning. It refers to

The Olympic spirit pursued by the ANTA brand and the sports surname of the products cover the culture and soul of ANTA, as well as the spirit of modern sports. At the same time, it shows that the ANTA brand is an international, nationalized professional sporting goods brand. It reflects the continuous innovation of ANTA people.

The spirit of daring to fight and challenge ourselves expresses ANTA's determination to be the "Anta" of the nation, the "Anta" of a century and the "Anta" of the world."
Chapter completed!