Chapter 365 Xiami Cloud Music

Author: Know a woman by smell i

Chapter 365 Xiami Cloud Music

UGC is user-generated content, and PGC is professionally produced content.

Taking the music field as an example, legitimate online music platforms such as QQ Music, Kugou, and Kuwo all belong to the PGC model, and the media content on the platform is professional content provided by record companies.

However, karaoke platforms such as Changba and Aitan prefer the UGC model, that is, the users of the platform are also producers of content.

Naturally, ordinary users cannot all be grassroots capable singers, so the works on the singing bar are generally of mixed quality, and their professionalism is far inferior to that of powerful singers.

However, the acquisition cost of UGC content is low and user interactivity is strong. If the development and guidance of the platform are strong, even the content in the UGC mode will appear to be similar to professionally produced content.

For example, the creator module on Lezhi Comics platform.

In order to tap this group of users who have a foundation in art but no ability to create plots, Lezhi Comics has successively launched ""The Heirs" National Producer", "Comics Help the Elderly Cross the 'Digital Divide'", and "Emoji Pack Co-Creation Plan"

, "Cartoon Hometown&& Traveling the World" and other activities.

In order to continue to develop remaining users, Lezhi Comics will continue to increase its support for web comic fan fiction in the future and guide those web comic readers who have the desire to create to invest in creation.

After thinking about it, Han Zidong looked at Zheng Tao: "This may be a bit rude. In other words, PUGC is the big trend in the future."

"PUGC?"

Zheng Tao could probably guess what PUGC meant, but he still asked in a flattering manner, hoping that Han Zidong could reveal more useful information.

In his opinion, Han Zidong is a bit like the idea king of the 1990s. He does have many creative projects in his mind that ordinary people can't think of.

The sudden rise of Lezhi Comics from the online comic platforms owned by local portals and its firm position is proof of this.

"It is to use the UGC model to produce content that is no less than the PGC model. In this, the platform occupies a guiding and even dominant position."

Han Zidong explained patiently.

If he wants to steal food from Alibaba and Xiami Music, he has to come up with some solid information, so he doesn't mind going into detail and revealing some solid stuff about the company's strategy.

“For example, in the past, after a user finished reading a certain comic, he would then go to Facebook, Twitter and other social platforms to post his thoughts after reading it.

The launch of Lezhi Comics’ book friend circle has solved the pain points of this part of users.

The book friend circle has well carried the expression desire of these users and retained them. Correspondingly, the in-depth analysis of the comics and their feelings after reading them has also become a part of the comics."

Han Zidong took the notebook and brought the topic back to the field of online music.

"In my opinion, the domestic music payment market, like the video payment market, is not mature yet.

Except for the paid scenario of QQ Music with QQ Space, other online music platforms will still find it difficult to have enough paying users in the next two to three years.

This requires online music platforms to either sacrifice short-term profits in order to gain market share, or to develop new music scenes and gain profits in order to maintain operations."

He silently replaced the music scene with an "audio" scene in his mind.

Any online music platform does need to purchase music copyrights and build a copyright moat, but the funds required for copyright wars are often a bottomless pit.

Ali, Penguin and other giants can afford to burn, but a small business like him may not be able to afford to burn.

If Xiami Music hadn't been an important part of his short video plan, he really wouldn't have wanted to get involved in this industry that was about to enter a head-to-head fight.

But even if he has to burn money, he has to burn it in the right place.

In addition to music, online music platforms can completely develop new audio product lines, such as audio books, radio stations, and even live broadcasts.

A professional music platform that also operates other audio scene services will definitely dampen the musicality of the platform. In order to take into account both musicality and commerciality, Xiami Music can be divided into two sub-brand operations.

A small but beautiful musical platform is called Xiami Music, and a large audio platform with a complete product line, focusing on social media operations, is called Xiami Cloud Music.

New music scene?

Zheng Tao pondered the captured keywords in a low voice and fell into thought.

Han Zidong drank some water and moistened his throat.

He continued in an almost joking tone: "I think instead of joining Ali, you might as well embrace Penguin.

Penguin has now adopted an open attitude towards cooperation and joined the Penguin Group. The two social software QQ and WeChat will bring a stable user group to Xiami Music."

Zheng Tao smiled and didn't listen to Han Zidong's joke at all.

The number of users of Xiami Music is relatively small. For Penguin Group and Baidu Group, which already have music products, the acquisition value is not great.

On the contrary, Alibaba, which does not have online music products of its own, is more likely to devote the resources of the group. Active contact with the Alibaba Group is also an intention initially reached after internal discussions at Xiami Music.

"President Han, why don't you mention your idol entertainment?

To be honest, your understanding of the concept of the Internet is indeed unique, and I am still looking forward to how you will operate Xiami Music and carve out a niche among the domestic online music platforms."

"Actually, I plan to set up a new company to handle domestic business in a unified manner," Han Zidong raised his head and looked at Zheng Tao: "In the future, I will maintain the dual-center operation of domestic and peninsula and develop independently."

Zheng Tao understood: "That's it."

The financial strength was demonstrated, the cooperation intention was discussed, and the big star was released. Han Zidong did not plan to finalize the cooperation in one interview. Seeing that the time was almost up, he planned to end today's interview.

He took the initiative to bring up the closing topic: "I hope Manager Zheng will help me pass a message to General Manager Wang Hao."

"Speaking."

“In our domestic business, we need an online music platform as a pillar product for new mainland companies.

If Xiami Music joins, I promise to continue to invest all the income including but not limited to "2048", "Pixel Bird", and "MBTI", and actively contract the exclusive copyright of Peninsula Music to protect Xiami Music.

I hope General Manager Wang can take our sincerity into account and give both parties a chance to sit down and talk."

Zheng Tao nodded, indicating that he had remembered it.

Han Zidong chatted a few more words with Zheng Tao about online music platforms, and personally escorted Zheng Tao and his party out of the company.

Before leaving, Zheng Tao asked him the name of the new domestic company.

In order to deal with unknown black swan events, he will set up dual business centers on the peninsula and in China.

But this plan was still imaginary. He didn't have a suitable name for the time being. He joked with a smile: "If we can reach a cooperation with Xiami Music, I think it will be called Big Fish XX Company."

Zheng Tao continued: "What if cooperation is not reached?"

Han Zidong said: "It is also called Big Fish XX Company."

After seeing off Zheng Tao and his group, he returned upstairs, sat at his desk, and continued to refine his idea for the dual-business center.

Lezhi Comics has nearly 10 million registered users in China. This is both an achievement and a pressure.

Because Lezhi Comics is full of gay, horror and other adult-themed comics, and the number of users is about to reach tens of millions, I am afraid that policy supervision will be ushered in early.

Instead of waiting to be blocked, it is better to launch a compliant platform for the country.

Just when he was thinking about his original blueprint of "entertainment + short video + e-commerce", his phone vibrated.

At first, he didn't pay much attention, just thinking that it was another female guest seeking comfort from him. However, his phone vibrated twice in succession, so he took it out and turned on the screen.

"Zhao Yaying: Your emoticon package will be online at 12 noon on time.

Zhao Yaying: I think you should know this.

Han Zidong: Okay, thank you for your hard work.』

Seeing that his message was displayed as read, he waited for another ten seconds and no new messages were sent, so he exited the chat box.

I found Jin Zaijing's dialog box and clicked in.

"Han Zidong: Zai Jing Nu Na, my emoticon pack hasn't been made yet, okay?"

Kim Jae Kyung: There are still a few details to fill in. I should be able to send it out after I work overtime on weekends.』

Putting down his phone, he continued to organize his business blueprint.

Even if a dual business center system is implemented in China and the peninsula, different businesses will have different priorities in the two countries.

For example, the webtoon business will focus on the peninsula, and the domestic business will adopt a cooperative system to seek partners to jointly develop the webtoon business.

The Xiami Music and short video incubation projects will be concentrated in China, relying on the domestic market scale to feed the algorithm, and wait for the algorithm to mature before landing on the peninsula.

By the time the plan was finished, it was almost noon.

He drove to the Golden Pig Barbeque Restaurant and met the staff of C Company and the five members of the Crayon Group.

Perhaps it was the excitement brought about by the upcoming change of dormitory, or perhaps it was the increase in self-esteem brought about by the group's rising fame. The five members of the Crayon Group were very happy, huddled together and chatted non-stop.

While the waiter was helping to cut the pork belly, the owner of the barbecue restaurant came over from a distance carrying two bottles of sparkling water.

Han Zidong didn't pay much attention until he noticed that the other party was walking straight towards him, and then he became slightly interested.

The boss put two bottles of sparkling water on the table, rubbed his hands and greeted with a smile: "Hello, writer nim."

"Hello."

Han Zidong stood up and reached out his hand.

"Hey Yigu~" The shop owner smiled and shook his hand: "Welcome to our Golden Pig to dine. This sparkling water has a good effect on greasy removal. It can be regarded as a gift from our store to a few of you."

"Kangsangmita!"

Han Zidong put his hands together and thanked him.
To be continued...