Jin Zaijing brought a bowl of hangover soup. The moment she put down the soup bowl, she pinched her ears with both hands.

Seeing Han Zidong reach out, she did not forget to remind: "Writer, the soup bowl is a bit hot, please be careful."

Han Zidong smiled and thanked him, pulled off his sleeves, covered his hands, and pulled the soup bowl in front of his eyes.

It's really rare to be able to have a sip of hot soup after drinking.

Jin Zaijing smiled and sat across from him, looking at him with anticipation in his eyes.

Han Zidong knew this. For everyone who cooks, what they want to see most is for those who enjoy it to be happy. He blew on the hot air, picked up the spoon and prepared to take a sip.

At this time, Jin Zhijing stopped him and said, "Wait a minute!"

Han Zidong paused.

After that, Jin Zaijing rummaged through the bag on the table again and found a small bottle of honey.

As she opened the honey, she explained: "You may not know that honey cannot be brewed with boiling water. You have to wait a while before it can be soaked in the soup. How about you talk to me about the topic just now?"
p>

As an experienced person living alone, Han Zidong really understands that the water temperature for brewing honey should not be too high.

However, he did not insist on explaining his thoughts clearly, he just glanced at Jin Zaijing calmly.

It’s different from the experience in the living room just now. Kim Zai-kyung’s face is softer now, and coupled with the coquettish look under her eyes, she feels like a young girlfriend.

Sure enough, it’s time to wash the lampshade!

Han Zidong nodded and said: "Okay."

Jin Zaijing happily moved the chair and sat next to him.

Han Zidong smelled the scent of incense coming from Jin Zhijing's body, and felt a pure and focused feeling.

"Your miniature characters are indeed cute, but I think you may not be able to come up with a plot that is enough to impress young female readers.

Instead of working hard to come up with a plot, you might as well amplify the cute elements in your paintings and lower the age of the target readers to 3-14 years old."

Han Zidong paused and asked, "Have you heard of OSMU?"

Jin Zaijing shook his head, expressing his ignorance.

Han Zidong opened the wolfberry can, poured out a handful of wolfberry, and placed a few wolfberries on the table while explaining: "One source, multi-use, that is, one resource, used multiple times.

In the cultural content industry, one content is used as a prototype, and then multiple collaborative developments are carried out in the form of movies, animations, publishing, comics, games, character peripherals, and even theme parks.”

After all, Jin Zaijing is a formal college entrance examination and a serious graduate of the design department. Jin Zaijing can pass with just a little effort.

"You can eat more fish with one fish."

Han Zidong threw the remaining wolfberry seeds into the bowl and nodded.

"That's right, if you focus on OSMU, you no longer need to rely on the success expectations of web comics to convince sponsors. Instead, you can completely use web comics as a prototype, vigorously expand its animation and character peripherals, and create a Pororo of your own.

Impress patrons with a brand-new business project. Isn’t such a project more interesting than your "Gossip Girl", or at least more gimmicky?"

Jin Zaijing withdrew his gaze and thought about it seriously.

Setting the target audience as children can indeed reduce the requirements for the plot. If you add some educational and entertaining elements to it, you might really be able to attract a large number of children readers.

As for character peripherals?

She took out her mobile phone and searched for information about the children's toy market.

Han Zidong scooped up two spoonfuls of honey, mixed it into the sobering soup, took another spoonful, and took a sip.

This is the first time he has drunk hangover soup made by a girl. Although it is not very delicious, it tastes sweet and has a slightly sour aftertaste. As a thirst-quenching drink, it is not bad.

One mouthful after another, and in a short while, he drank half of it.

Well, he has to admit that Jin Zaijing’s hangover soup is pretty good.

On the sidelines, Jin Zaijing realized a problem belatedly.

That is when she seriously thinks about the positioning of children's comics and the feasibility of the OSMU model, doesn't it mean that this new project planning is already very persuasive?

According to the consultation she just searched, the most popular cartoon products in South Korea are "Pucca" born in 1999 and "Pororo" born in 2003.

Both use children's animation as a carrier to spread the word, and then shape the character's image, but the main source of income for the producer is peripheral sales and licensing fees.

Ever since, the key to the problem has become how to successfully animate children's comics.

She raised her question again: "But I don't know anything about animation production. Will I have to spend money to hire a production team to produce animation?"

Han Zidong stretched out his index finger and shook it: "If you really do that, at least half of the money you raised from crowdfunding will be earned by the animation company, and maybe a lot of money will be passed on."

Looking at Kim Zai-kyung's eagerness for knowledge and looking at the apron on his chest, he gave more specific advice: "Animation is just a form of communication. What is important is the form of video communication, not the animation."

itself.

Just like "Gangnam Style", if it only had audio, it would never have achieved the results it has achieved now."

Noticing that Jin Zaijing had not understood what he said, Han Zidong turned sideways and said: "Actually, if you just want to get a crowdfunding fund to start the project, explaining it around children's comics and the OSMU model should be able to convince you.

Some sponsors.

After all, any project has certain risks, and you don’t have to worry too much about the success of the project.”

His meaning is very simple. From the sponsor's point of view, sponsoring other people's dreams and suffocating for the dream means taking certain risks.

From the perspective of the project sponsor, if they just want to get sponsorship money, there is no need to work so hard. Even if it fails in the end, it will be regarded as a life-enriching experience.

Jin Zaijing shook his head: "You'd better give me some more advice."

Han Zidong thought seriously, and many surrounding cases that would become popular in the future appeared in his mind.

However, most cases are disseminated in the form of cartoons to create character images, which is too time-consuming and labor-intensive.

Until a poisonous melody sounded in my brain:

Baby shark doo doo doo doo doo doo

Baby shark doo doo doo doo doo doo

……

"Baby Shark" is adapted from a North American nursery rhyme. Since it was released on YouTube in 2016, its cumulative views have reached 10 billion in six years, ranking first on YouTube. It makes a fortune every year just from the copyright fees for character licensing.

"How about children's songs?"

"Children's song?"

Kim Zai-kyung simply couldn’t believe his ears: “You mean to promote comic characters by making children’s songs in the form of videos?”

"Yes, they are children's songs. Catchy children's songs are more popular than ordinary animations. I think you can launch a children's song-type comic label..."

Suddenly the alarm on his cell phone rang. Han Zidong took a look and found that it was already ten o'clock in the night.

He thought for a while and said: "You definitely can't make a decision right away. I think this is it. How about you go back and think about it for one night and we can talk tomorrow?"

I take a break at ten o'clock. This schedule is really a bit abnormal.

Although she didn't understand, Jin Zaijing showed respect. She took off her apron and looked at the stove: "How about I wash the pots and dishes before leaving."

Han Zidong didn't refuse, after all, he really didn't want to move: "Okay."

Jin Zaijing washed the pots and dishes, sorted the kitchen garbage, and even didn't forget to sort the garbage. If it wasn't the time to take out the garbage, she might have taken the garbage away.

After sending Jin Zhijing to the entrance, Han Zidong greedily took the last puff of incense.

"Perhaps...can I know which brand of incense you are using?"

"Me?"

Jin Zaijing pointed at herself and asked. At the same time, she grabbed a few strands of hair, put them under her nose and smelled them.

"Oh, this is the incense made by my mother and I. If you like it, I can bring some over tomorrow."

"How can you be so embarrassed... Then please bring more, I can buy it with money."

"Guilty?"

Jin Zaijing was a little dumbfounded, but he didn't feel rude at all: "I don't need the money. It's a gift from you for teaching me."
Chapter completed!