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212. Chapter 212 Scene 212 Hostile Marketing Law

"I knew you would be back." Han Sanpin stood up excitedly with a faint tone.

"Mr. Han, why haven't you got off work yet? It's already 10 o'clock?" Li Xiaole smiled and looked at the wall clock on the wall.

"I just came back from the cinema. I took a look and the reaction was quite good." Han Sanpin said calmly. Li Xiaole could hear the implicit meaning of his words. His dignified vice chairman actually wanted to go to the cinema to confirm the situation in person. This means that he completely distrusts the following, and it also means that this President Han does not have absolute control over the theater at present.

"Mr. Han, you should have the data for the first premiere, right?" Li Xiaole asked curiously. Han Sanpin would definitely not return empty-handed.

"It's very good. Although only twelve theaters in Chu and Zhejiang Province have been released at the same time, the attendance rate has reached 80%. Today's box office should be about 160,000..."

When he said the number 160,000, the excitement in Han Sanpin's eyes could no longer be suppressed, because based on this number, it means that in addition to Jiang Wen's "Looking for Guns", China Film may have another film with a box office that exceeds investment.

"Xiao Li, I think you should invest in national distribution and release?" Han Sanpin asked tentatively. In his mind, if "Crazy Stone" had a box office of about 1 million yuan in a big city in a week, then before piracy spreads, a one-week national offensive will definitely be able to recover 4-5 million yuan in box office.

Now, if you want to make money, you have to fight a blitzkrieg and compete with pirated merchants for time.

Li Xiaole shook his head lightly:

"No, Mr. Han, it's not time to make efforts. We have put in two months on the promotion of Chu and Zhejiang, but we are far from establishing reputation in other places. We still have to play it in different regions. Don't be afraid of the audience waiting. As long as it is a good thing, they will be willing to wait. The key is to control the piracy. I still need more personnel. You can find more trustworthy people and use the trained soldiers under our hands as small managers. First train them, wait until the time is the city, and then allocate them to various regions of the country, and then work together."

"Well... your method is OK." Han Sanpin didn't expect Li Xiaole to reject his proposal, but was also surprised to Li Xiaole's calm attitude. He seemed even more excited. Although it was troublesome to find more security personnel, the box office of "Crazy Stone" was there, and it was worth investing.

Li Xiaole has been talking to Han Sanpin about the release plan of "Crazy Stone" with Han Sanpin until three o'clock in the morning. She felt so tired that she could hardly open her eyes. However, she always had an excitement in her mind that made him wake up from time to time. He recalled the smile from the heart of his parents today, and his chest was filled with a sense of accomplishment...

Now it is just a small-scale reflection. What kind of response will it get when it is released nationwide?

The next morning, Li Xiaole woke up from a short sleep. For him, who has good working and rest habits, such sleep was enough. He got up, washed up, stood in a stand, and then bought fried dough sticks and soy sauce downstairs and brought them to the computer, wanting to see some reactions about "Crazy Stones" online.

In the morning, Li Xiaole received a call from Han Sanpin, and was surprised. Could it be that the box office was counted so early? This doesn’t look like the style of a mainland theater.

"Mr. Han, why is it so early?"

"Director Li, something happened, I want to remind you." Han Sanpin's tone was very serious, and Li Xiaole felt nervous. What he feared most now is that no leader would go to watch it after it was released, and then he would like to modify it. This is what he feared the most. When Feng Xiaogang was filming "Seeking Away", he heard a member of the CPPCC brag about him:

"I am proving a shocking idea, which is to blow up a fifty-kilometer-wide hole in the Himalayas, let the warm and humid air flow in the Indian Ocean pass through Nepal and blow into the Qinghai-Tibet Plateau, completely improve the harsh ecological environment there, and turn the Qinghai-Tibet Plateau into a beautiful and rich fish and rice land."

Director Feng thought this was interesting, so he used Ge You's words in "Seeking Away". As a result, when Chu and Zhejiang were released, several scientists, who were members of the CPPCC, wrote a letter to the central leader, saying that Feng Xiaogang had plagiarized their creativity and that they were studying this matter.

Beijing Film Academy immediately received a notice that Han Sanpin went to the editing station to cut off the relevant lines...

Of course, after investigation, after a 50-kilometer hole in the Himalayas, it would require at least one hundred atomic bombs to explode the explosion energy. The consequences of the explosion are: First, the ecology of the Qinghai-Tibet Plateau and Nepal was devastating, and no grass grew for at least a hundred years. Second, once the warm currents in the Indian Ocean blow to the northern foot of the Himalayas, the snow melts, and more than a dozen provinces under the Qinghai-Tibet Plateau will be soaked in water.

Yes, it sounds nonsense, but this is a real thing. Li Xiaole is very worried. Could it be that there will be any CPPCC members going to watch their own movies... Chu and Zhejiang City is the capital after all...

Han Sanpin took a deep breath and sighed: "Last night, Zhang Weiping from New Screen sent a lawyer's letter to sue "Crazy Stone" for illegal bundled marketing without the permission of the New Screen Company."

"Zhang Weiping wants to sue me?" Li Xiaole was stunned, frowned and thought for a while, and asked hurriedly: "Then is the letter he sued me personally? Did he mention China Film Company or the second production company?" They made a funny poster of "Hero" and "Crazy Stone" online, but this should not make the new picture so much noise in the face of China Film's lawsuit.

"That's not." Han Sanpin frowned and thought.

Li Xiaole took a deep breath, suddenly laughed, looked at Han Sanpin and said, "Mr. Han, don't you think this is a good thing?"

"Good thing?" Han Sanpin frowned, looking at him not understanding what Li Xiaole meant. Why have he been sued? Is it still a good thing?

"Surrender, whether to sue the truth or false, as I know Zhang Weiping, he is not a businessman who likes to sue him in court, but a businessman who likes to be mutually beneficial." Li Xiaole laughed and explained to Han Sanpin.

"Is that true?" Han Sanpin didn't understand and looked at Li Xiaole suspiciously and asked, "How can you tell me whether he is a real person or a fake person?"

"It's very simple, it depends on the person he wants to sue." Li Xiaole smiled and pointed out the key to the problem.

"Well..." Han Sanpin pondered for a moment, and immediately started to laugh on the phone: "You little sloppy guy is really a bit of a ghost, and Zhang Weiping is really, even I want to test it."

After all, Han Sanpin is a long-standing thing. Although he cannot compare with those who Li Xiaole has a future consciousness, he quickly turned around. Whether Zhang Weiping sued or falsely, it is actually easy to tell whether he is going to sue "Crazy Stone" for illegal bundling, then he sued the crew or the producer, which is in line with common sense.

But he was suing "Director Li Xiaole", which is simply ridiculous.

"What is Zhang Weiping doing this for?" Although Han Sanpin had already understood what Zhang Weiping meant, he still pretended to be confused and deliberately asked Li Xiaole.

"It's very simple. He must have seen the market potential of "Crazy Stone". Moreover, the types of our two movies are completely different and there is no competitive relationship, so he is testing whether we are willing to do 'hostile marketing' together." Li Xiaole explained with a smile. Hostile marketing, to put it bluntly, two movies released in the same period scold each other, hype topic points, artificially create news points, and let the media promote themselves without a penny. This trick has been used countless times in later generations and is the most affordable way of publicity.

"So that's it, alas... times have changed. I don't understand these aspects of market operations. Director Li, just do it yourself. You can reply to the new picture in my name. You can do it with confidence and boldly." Han Sanpin sighed, looking like "the waves in the Yangtze River push the waves forward, and the waves are always on the beach."

"Well, I'm replying to him." Li Xiaole finished speaking with satisfaction, and was proud of himself getting the power that could use his own propaganda techniques, but he noticed that Han Sanpin's eyes actually had no expression of surprise or shame, and his face was calm. There was no regret of being seized by him. Li Xiaole immediately regretted it.

Damn... Mr. Han actually knew everything, but he didn't point it out. He was obviously deliberately selling face to him, and he was foolishly refusing... He was so excited that he took over this chore...

People who come forward to fight in the media have always given their faces... Mr. Han is reluctant to let his old face be like cannon fodder. If he fails, he cannot be exposed to the media and let people consume...

The new scenes of Zhang Yimou are responsible for the work, and Zhang Weiping charges in the battle. The director himself is not suitable to put his reputation into playing such a verbal battle...

When Li Xiaole thought about it, he thought of a suitable candidate who could be a cannon fodder. He immediately organized some words in his mind and called Ning Hao by phone.

"Director, what advice do you have?" Ning Hao also knew that the box office on the first day was good and he was very excited.

"Ning Hao, there is something to bother you, but you may be wronged." Li Xiaole sighed quietly and said straight to the point: "We don't promote enough movies. I need a news point to promote movies so that more people know about the movies. You must put you on the table... Are you willing?"

"Will? As long as you want me to do for the sake of the movie, Director Li will say whatever you want me to do." Ning Hao agreed immediately in a hurry.

"Forget it, I feel so wronged to you, this is not very good." Li Xiaole sighed.

. "Don't meet, Director Li, don't think of me, you just want to think of movies. The most important thing is the people behind us? If there is no work, who knows us?" Ning Hao was also anxious on the other end of the phone.

"But... you may be criticized, and your public image may make the public think it is more popular and your personality is straightforward... Of course, your popularity will be greatly improved." Li Xiaole said slowly, feeling like a kidnapped man. Of course, this is actually a good thing for Ning Hao, the popularity that a new director like him needs.
Chapter completed!
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