377. Chapter 377 Scene 377 Killer egg(1/2)
After being subjected to such negative reports and public pressure from Taiwan, the box office of "Let the Bullets Fly" finally began to decline. From December 12 to December 18, "Let the Bullets Fly" was a single week.
The box office fell to 43.68 million, with a total box office totaling 476.98 million. Although it has broken almost all the records of mainland movie box office, there is still a lot of gap from the 600 million target mentioned by Li Xiaole.
After all, it is very rare for a movie to top the box office list for more than a month, not to mention that it is still in the mainland New Year holiday where the films are so strong.
A few days later, Hong Kong comedy King Zhou Xingxing's "Kung Fu" will be on the battlefield of box office wars. At that time, with the strong momentum "The World Without Thieves", "Let the Bullets Fly", which has been released for more than a month, may be the first time in the movie "Let the Bullets Fly"
We are facing a crisis of being dismissed.
Whether it is an industry practitioner or an ordinary movie fan, it feels a little regretful. It seems that the most realistic hope of "Let the Bullets Fly" is to exceed 500 million, and 600 million is already out of reach. After all, the movie itself is a simple fatal injury.
It is impossible for movie fans to go to the cinema to watch it repeatedly, and the surprise brought to everyone by the Sichuan dialect version only lasted for two weeks.
China Film News Editorial Department, a reporter who tracked the report "Let the Bullets Fly", looked at the box office report this week and stopped the plan written by him, "The Bullets Box Office is 600 million, Li Crazy to fulfill his promise"
The manuscript called Xiao Wang, the secretary of China Film Second Studios, to complain.
"Xiao Wang, what are you doing? Your insider information is not accurate. It seems that "Bullet" has a maximum of 500 million..."
"Jianguo... I can't blame me for this, I don't know. This is the message our factory director gave me... I'll ask you." Xiao Wang smiled bitterly, and then got up from the office chair, turned around and looked.
Seeing Li Xiaole taking a nap while enjoying the sunshine coming in from the window while watching the sun, Li Xiaole walked over carefully without daring to disturb him. After waiting for a while, he waited until he saw Li Xiaole slowly open his eyes and asked in a low voice:
"Director Li, Jianguo of the Film News asked, should we continue to write the report... Our box office of 600 million may still need to work hard in the near future?"
"Ah..." Li Xiaole rubbed his eyes and replied in a vague way: "You ask Producer Lei to put the third version copy in the theater. Remember to give each theater part of it, don't have too many..."
"But..." Secretary Xiao Wang was a little confused and said inexplicably: "But the third version has added a behind-the-scenes...everything new... This may not be a big improvement in the box office." "Kung Fu" will be released soon
, the previous Sichuan dialect version only increased by about 100 million box office. With one behind-the-scenes video, I wanted to increase the box office of 200 million... What's the logic...
"Well... it's that behind-the-scenes version..." Li Xiaole stretched and turned around while half asleep. With the only sunlight, he changed his posture and waved his hand to chase the person:
"Do you know what easter egg marketing is? If you want the audience to start thinking and go back and check the story of 'Pokemon-Fantasy', you can reassure Jianguo."
Xiao Wang touched his head helplessly, not understanding what "eastern egg marketing" is, so he turned around and looked at Lei Ting, who was sitting in front of the computer and asked helplessly:
"Producer Lei, "Pokemon" - Dream" is an allusion." He has heard of the name "Pokemon". It seems to be a very popular handheld game played by a child, but what does this have to do with the movie?
relation."
Lei Ting looked up at the ceiling, and her information-addled mind quickly ran, and she said slowly:
"Well, it seems that it is a Pokemon GB game when it was released, and the sales were not very good. There were 150 elves in the game. The elves with the number 151 number called "Fantasy" are not in the game.
This 'dream' was a hidden element that Miyamoto secretly added to the game by programmer Shigeru Miyamoto at that time. However, since the capacity of the cartridge was completely filled at that time, it was eventually excluded. However, Shigeru Miyamoto was reluctant to discard the dream he created.
So in the final stage of game development, he finally got rid of some bugs, left more than 300 bytes of space, and finally secretly stuffed "Dream" into the game. Since he did not get the president's approval, "Dream"
It is not a formal organization of 150 Pokemons and will only be found under very special conditions.
Moreover, since the bug has not been cleared, "dream" can only appear in some cassettes. Most cassettes cannot be obtained in any case. Because they are rare, the existence of "dream" is spread among players like a myth.
It has become a legend that all Pokemon players are coveted, so it has greatly stimulated the sales of the game."
A player once bought 103 boxes of "Pokemon" cassettes in a row in order to buy "Fantasy", and finally found "Fantasy". In the end, due to crazy discussions by players, the popularity of this game greatly exceeded expectations and was sold worldwide.
100,000 boxes…”
After hearing Lei Ting's description, Secretary Xiao Wang was still confused and didn't understand what she was talking about. However, Director Li and Supervisor Lei have always been ridiculous and often made some things that are hard to guess.
The idea was so bad that Xiao Wang could only call the reporter's friend to reply.
But just when everyone thought "Let the Bullets Fly" was about to face the crisis of painting, Li Xiaole, the producer and distributor, waved his long-hidden killing move - the 13th chapter of saving the cat
Rhythm, Easter eggs!!
The third version of "Let the Bullets Fly" was released in theaters. This version is almost no different from the first version. It was just that after the ending subtitles were released, several edited shots were broadcast as behind-the-scenes.
The most impactful scene for the audience is that at the end, Zhou Runfa, wearing Master Tang's clothes, stood at the rear of the car on the train carrying the third, fourth, fifth, seventh, and sister Hua.
He smiled proudly in the spring breeze.
There was also the third brother who was playing the role of a bandit and kidnapped Huang Silang's two big families. Jiang Wen pulled his mask and asked: "What are you doing with my Jiutong in pretending to be? Do you want to be the boss?"
The third brother Liao Fan touched his head and replied, "You have been the boss for seven years, can I be the boss for a day?" and so on several deleted shots.
Wow... the ending of this story is completely different! It completely subverted the entire story organization. When the movie fans were first confused, then thought about it... they couldn't understand what this behind-the-scenes conveyed, but one thing was certain, Huang Silang
Not dead!!
The crew of "Let the Bullets Fly" did not claim to the outside world that the third version he released was not aware of, so when the fans who had watched "Let the Bullets Fly" heard a friend's crazy legend, "Let the Bullets Fly hide the ending,
Huang Silang "When he was not dead at all, everyone didn't believe it at first.
But soon many people saw this behind-the-scenes in the cinema, but not every theater screening "Let the Bullets Fly" can see this "Eastern Egg". Most of them are not, and a few are not.
People can summarize the rules.
Many crazy movie fans on the Internet began to post loudly, and "Yunnan Black Medicine" posted on Tianya.com, "You don't understand "Let the Bullets Fly", I tell you! Huang Silang is not dead, Sister Hua is a traitor, the second child
It was betrayed by Master Tang! Li Crazy Bunker! "Let the Bullets Fly" Bunker! This is a video that only people with high IQ can understand!"
The film critic "The Troubled People" helplessly expressed his indignation on his blog: "Fuck Li Crazy! I hate him! He played tricks on me! This dog-day movie is just like what it looks like on the surface.
It's different, it's so fucking exhausting~! How could he bury so many threads!"
Many senior movie fans remembered a video of Li Xiaole in Cannes circulating on the Internet. He said: "The so-called easter egg rhythm is the rhythm after the subtitles are typing out the sequel.
The clue can also be to launch a real hidden ending, creating a new suspense that makes people feel unsatisfied.”
More and more ordinary movie fans began to be fascinated by this "weird" thing. Posts from various places such as communities, forums and other places also began to show their desire to figure out the whole thing. Soon, fans began to go from
The ending of "Huang Silang is not dead" is re-studying the entire video, and someone finally got the meaning out!
Tianya's film and television expert "Huang Feihong" published an article: "A post on letting the bullet fly the real plot"
"Look at the movie. The director did not publish this shot mysteriously. The story has been described clearly.
1·Huang Silang was not dead, and appeared on the train wearing Master Tang's clothes. There are explanations in the behind-the-scenes footage. The main film carefully looked at it. In the end, Jiang Wen shot him and committed suicide. He wore red clothes, but when he went to the watchtower
It's blue clothes, do you have time to change clothes at this time?
2. Master Tang’s first secret that he had not finished was that the second brother was killed by him. When Jiang Wen described the task to the second brother in front of the tombstone of Lao Liu, the camera was given to Master Tang, and only he heard it.
, close-ups in the movie are not for nothing.
The second secret of Lao Tang was that he and Huang Silang had known each other before, and remembered that his line was "I was seventeen years old that year, and he was seventeen years old..." Huang Silang recognized him the day he entered the city.
But I just don't know that Lao Tang, a huge fraud with countless pseudonyms, is now called "Ma Bond", so at the Hongmen Banquet, Huang Silang pointed out that "the master is a genius who pretends to be confused" and pointed out that he knows English, Lao Tang already knew that he was exposed, and
Later, Lao Tang's original wife and her child came from Shanxi thousands of miles away. In fact, Huang Silang found someone to kidnap Lao Tang's child. Otherwise, how could Mrs. Tang and her son know that Lao Tang changed his way to Eicheng? This was originally a hint.
, but the audience couldn't understand it, and in the behind-the-scenes, Mrs. Tang was deleted: "Damn it, your surname is Tang this time, and you have all the surnames of Baijia." All the prompts have been given...
After being subjected to such negative reports and public pressure from Taiwan, the box office of "Let the Bullets Fly" finally began to decline. From December 12 to December 18, "Let the Bullets Fly" was a single week.
The box office fell to 43.68 million, with a total box office totaling 476.98 million. Although it has broken almost all the records of mainland movie box office, there is still a lot of gap from the 600 million target mentioned by Li Xiaole.
After all, it is very rare for a movie to top the box office list for more than a month, not to mention that it is still in the mainland New Year holiday where the films are so strong.
A few days later, Hong Kong comedy King Zhou Xingxing's "Kung Fu" will be on the battlefield of box office wars. At that time, with the strong momentum "The World Without Thieves", "Let the Bullets Fly", which has been released for more than a month, may be the first time in the movie "Let the Bullets Fly"
We are facing a crisis of being dismissed.
Whether it is an industry practitioner or an ordinary movie fan, it feels a little regretful. It seems that the most realistic hope of "Let the Bullets Fly" is to exceed 500 million, and 600 million is already out of reach. After all, the movie itself is a simple fatal injury.
It is impossible for movie fans to go to the cinema to watch it repeatedly, and the surprise brought to everyone by the Sichuan dialect version only lasted for two weeks.
China Film News Editorial Department, a reporter who tracked the report "Let the Bullets Fly", looked at the box office report this week and stopped the plan written by him, "The Bullets Box Office is 600 million, Li Crazy to fulfill his promise"
The manuscript called Xiao Wang, the secretary of China Film Second Studios, to complain.
"Xiao Wang, what are you doing? Your insider information is not accurate. It seems that "Bullet" has a maximum of 500 million..."
"Jianguo... I can't blame me for this, I don't know. This is the message our factory director gave me... I'll ask you." Xiao Wang smiled bitterly, and then got up from the office chair, turned around and looked.
Seeing Li Xiaole taking a nap while enjoying the sunshine coming in from the window while watching the sun, Li Xiaole walked over carefully without daring to disturb him. After waiting for a while, he waited until he saw Li Xiaole slowly open his eyes and asked in a low voice:
"Director Li, Jianguo of the Film News asked, should we continue to write the report... Our box office of 600 million may still need to work hard in the near future?"
"Ah..." Li Xiaole rubbed his eyes and replied in a vague way: "You ask Producer Lei to put the third version copy in the theater. Remember to give each theater part of it, don't have too many..."
"But..." Secretary Xiao Wang was a little confused and said inexplicably: "But the third version has added a behind-the-scenes...everything new... This may not be a big improvement in the box office." "Kung Fu" will be released soon
, the previous Sichuan dialect version only increased by about 100 million box office. With one behind-the-scenes video, I wanted to increase the box office of 200 million... What's the logic...
"Well... it's that behind-the-scenes version..." Li Xiaole stretched and turned around while half asleep. With the only sunlight, he changed his posture and waved his hand to chase the person:
"Do you know what easter egg marketing is? If you want the audience to start thinking and go back and check the story of 'Pokemon-Fantasy', you can reassure Jianguo."
Xiao Wang touched his head helplessly, not understanding what "eastern egg marketing" is, so he turned around and looked at Lei Ting, who was sitting in front of the computer and asked helplessly:
"Producer Lei, "Pokemon" - Dream" is an allusion." He has heard of the name "Pokemon". It seems to be a very popular handheld game played by a child, but what does this have to do with the movie?
relation."
Lei Ting looked up at the ceiling, and her information-addled mind quickly ran, and she said slowly:
"Well, it seems that it is a Pokemon GB game when it was released, and the sales were not very good. There were 150 elves in the game. The elves with the number 151 number called "Fantasy" are not in the game.
This 'dream' was a hidden element that Miyamoto secretly added to the game by programmer Shigeru Miyamoto at that time. However, since the capacity of the cartridge was completely filled at that time, it was eventually excluded. However, Shigeru Miyamoto was reluctant to discard the dream he created.
So in the final stage of game development, he finally got rid of some bugs, left more than 300 bytes of space, and finally secretly stuffed "Dream" into the game. Since he did not get the president's approval, "Dream"
To be continued...