But we still haven’t realized that after "Plants vs. Zombies" is charged, this small game will bring over 100 million US dollars in revenue on the Android and iOS platforms in the future. No matter what, Li Xiaole will not be able to use this for a small profit.

The game is sold to other organizations.

What matters now is the publicity effect of "The Walking Dead". While "Plants vs. Zombies" is popular in the United States, characters in the game such as Rick, Sean, and Brother Nu have also become topics of discussion for everyone. In various online guides,

They all mentioned how to arrange the order of these gatekeepers to pass several special levels.

This is a subtle implantation effect. Just look at the Google search index. The top two on the popular list are "Plants vs. Zombies" and its clearance guide, and the third is "The Walking Dead". Everyone.

I want to know what the original story of this interesting game is about.

It is also because of the popularity brought by this game that the ratings of other Pirate TV programs have increased significantly, from an average of 30,000 viewers to 80,000, making the whole company happy. This has been the highest in the past five years.

First-ever ratings increase!!

The only thing that surprised him was that Sony Columbia didn't even open the door to buy the replay rights of "The Walking Dead" and refused to make an offer. It seemed that they would only buy the replay rights if he agreed to sell Pirates Games to the game department.

Even in order to put pressure on him, Sony even said in a CBS TV program: "Plants vs. Zombies is just a small game with a lifespan of one month at most. Let's see, they will get tired of playing this game in a few weeks."

, throw away the short-lived 'game console' of the iPhone and return to the embrace of the PSP."

This is the limitation of a large conglomerate. For the sake of its own partial interests, it would resort to such stupid tricks. Sony probably thought that it would rely on him to distribute movies in the future? Li Xiaole couldn't help but feel funny when he thought of this.

Now that the zombie-themed craze has reached its peak, it is the best time for "The Walking Dead" to be released. But before that, Bruce Lee still has to make a preliminary audience distinction, although "The Walking Dead" is only for adults to watch.

, but he didn’t want those children who had played “Plants vs. Zombies” to watch “The Walking Dead”, he had to wake them up in advance.

Therefore, a week before "The Walking Dead" was released, Li Xiaole released two posters of "The Walking Dead" on the official website of Pirate TV Company and on his own Facebook.

The first one is a large panoramic poster of a city surrounded by zombies. The wide avenue on the left is filled with hundreds of abandoned cars. The city sky is covered with dark clouds and the streets are deserted. The huge Atlanta is as lonely and empty as an empty city.

It was desolate. Rick was walking on the empty streets alone, and the sense of vast silence was extremely shocking.

The second picture is a close-up poster. In the dark light, the faces of six zombies with different genders and skin colors are close-up. The pair of shining eyes seem to be staring at this poster.

Everyone.

The ordinary viewers who clicked on the second poster online were shocked.

Hull, an autoworker in Detroit, was having an affair with his girlfriend. He was casually scrolling through Facebook to see if Li Xiaole had any news about the iPhone. He clicked on this picture to enlarge it, and he screamed and fell off the bench in fright.

to the ground.

"Damn~! Damn Li Xiaole~! I'm so scared to death~!"

"Hull...do you feel like these zombies are looking at us...they seem to be alive." Hull's Mexican girlfriend said shivering, and the two quickly closed the page.

At the same time, in Washington, D.C., a 7-year-old girl, Liz, was hiding in bed and scrolling through Facebook with her iPhone. Suddenly she saw this poster at close range and screamed "Ah~~~" and threw her precious phone to the ground.

After realizing it was just a poster, she wanted to pick up the phone, but as soon as she walked in and saw the lifelike zombie faces, her heart trembled. The room was obviously so quiet and scary, but she seemed to be able to hear the zombies making noises.

A low roar...

Finally, she couldn't help but went to her sister's room next door and hid under her sister's bed.

"Liz, what are you doing~? Why did you come over to squeeze me~~" Sister Liz said impatiently.

"Susan~~I have a nightmare, I'm scared...let me sleep with you today..." Liz said with trembling teeth.

"Coward, where's your iPhone? Give it to me and I'll let you sleep at my place." Eight-year-old Susan sneered.

"On the floor of my room...don't go there..." Liz said desperately.

Susan got out of bed and walked excitedly to her sister's room. She heard the same scream as before. Susan was so frightened that she hid in her room with a pale face and huddled on the bed. The two sisters hugged each other and nestled in the bed.

inside……

Such a poster not only scares many movie fans into nightmares, but also makes many fans who like horror themes scream with excitement. However, many ordinary people who thought that "The Walking Dead" would continue the humor style of "Plants vs. Zombies" were surprised.

This result.

Careful people also discovered that under the two posters, ten serious "zombie rules" were spelled out in very small characters:

"The running speed of zombies depends on the time it takes to become a 'living dead' and the degree of decay of the zombie's body." "Zombies are like lions. When they are eating, you can just walk past them with dignity." "Zombies absolutely cannot

There are sprinters, and the fastest speed is just a long staggering step"... Many details are so shuddering that it is completely the description structure of a horror movie...

Finally, some viewers began to criticize the game for being inconsistent with the content of the series. This also led to a surge in traffic on the official website of Pirate TV after the poster was released. Hundreds of thousands of Facebook users also began to argue about this horrific poster. Except for a handful of comic fans,

In addition, many people have begun to want to know what the story of their favorite characters in "Plants vs. Zombies" will be like. The audience's emotional rhythm has been unknowingly mobilized by Li Xiaole. Before the screening of "The Walking Dead"

In a few days, it has reached a peak.

It is extremely rare for a TV series to become popular before it is broadcast, without investing a single penny in advertising and only having a small game. Many TV series promotion planners have recorded this case on their computers and started planning the next part.

When the series is released, should the game company also make a small game to warm it up?

In the bright office of Pirate TV Company, Mina excitedly carried a stack of documents and placed them on Li Xiaole's desk:

"Boss, we have received advertising proposals from several manufacturers~~"

Now with the popularity of "Plants vs. Zombies", the ratings of "The Walking Dead" are also promising. Many manufacturers and brands have also sensed business opportunities and have made cooperation requests to Pirate TV Company.

Li Xiaole flipped through it casually and saw that most of them were contracts with a price of 20,000 US dollars per 30 seconds. After calculation, these brand manufacturers estimated that the viewing population of "The Walking Dead" should be around 800,000. Although this estimated data looks

It seems very objective...but it is far lower than the real data.

"Do we want to sign a contract now?" Mina said impatiently. Although their target is 6 million, having such an advertising contract in the first episode is enough to make people happy. This is already the highest advertising contract for Pirate TV.

Fees are recorded.

"No, these prices are really too low." Li Xiaole shook his head, thought for a while and said: "Let's do this, we will only sell the first 2 minutes of advertising, and we will use limited time for the 13 minutes in the middle and the end.

Bidding mode, while broadcasting, accept bids from advertisers." Li Xiaole thought for a while and said.

"Limited time bidding?" Mina opened her mouth slightly when she heard it. After reacting, she couldn't help but explain anxiously:

"Boss, limited-time bidding in the United States is only used at the Oscars and Major League Rugby games... There is no drama like this yet. If our drama is launched and no advertisers are willing to bid in the first quarter, then we will

We will lose 20,000 US dollars every 30 seconds in the middle... We will not be able to spend advertising money at that time, I am afraid that the filming funds for the third episode will be very tight~~"

This limited-time bidding advertising model is generally used for programs with large ratings fluctuations, such as large-scale award ceremonies and football games. Only such large-scale programs with more than 10 million viewers will be crowded with advertisers. Although

These programs are not easy to price, but because these programs are the favorites of American viewers, advertisers will never let them go, so there is no need to worry about no one buying ads.

But "The Walking Dead" is different. Pirate Channel is a small TV station after all, and it is a dispensable target for many advertisers. The estimated viewing population of only 800,000 illustrates the problem. If no advertisers are willing to bid by then

, then the hundreds of thousands of advertising fees cannot be recovered, and the filming cost for the third episode of "The Walking Dead" may not be enough... This is the most serious problem before us.

Limited time bidding, if you win the bet, you will get an additional 10,000 yuan in advertising fees, but if you lose, it may affect the subsequent filming plan of the series.

"Mina, don't worry." Li Xiaole smiled calmly and said: "You should know that the quality of our series is far more than worth 800,000 viewers. If we directly sell it for 20,000 every 30 seconds

Go, it’s not cost-effective for us to invest.”

"Well, you're right, but I don't think the audience has the ability to distinguish the quality of the series. After all, our TV station is a small station. Even if they come for "Plants vs. Zombies", they won't stay for long. We

Our competitors are all very strong~!" Mina raised her voice in an attempt to remind Li Xiaole of their current situation.

This year's autumn season has more than 15 TV series with more than 1 million viewers on Mondays between 8 and 9 o'clock, including "Two and a Half Men", "How I Met Your Mother", "Prison Break", "Heroes"

》Four powerful dramas are fighting at the same time, which makes the battlefield of TV dramas filled with bloodshed.
Chapter completed!