Sexy marketing for movies, to put it bluntly, is to show some sexy nude scenes from movies and TV shows first, so that people will misunderstand that the focus of the movie is eroticism. This kind of topic is favorite among budding teenagers, and it is also the most despised method by senior intellectuals.

The fastest way to gather eyeballs’ attention.

The most typical example is the literary film "Lust, Caution" released in the Mainland in 2007. In fact, director Ang Lee directed this film adapted from Zhang Ailing's novel. In terms of actors, production, and plot, it was one of the top Chinese-language masterpieces of the year. But this literary film

One month before the film was released, an unedited version of the "Lust, Caution" video began to circulate on the Internet. The seven-minute passionate scene between Tony Leung and Tang Wei caused an uproar on the Internet.

At that time, almost all the media used this video as a title, scolding Liang Chaowei for beautifying traitors and Tang Wei for being immoral. However, many people felt that if they did not criticize lust and caution verbally and denounce them, they would not be able to follow suit.

It's on trend.

But to outsiders, it may seem like a very slanderous thing, but in fact, unknowingly, in people’s mouths, the most interesting selling point of this film to the audience is repeatedly emphasized. Frankly speaking, as long as people in the industry have watched this

The movie knows it all. This one explores the best kindness in human nature when faced with the contradiction between national love and personal emotions. The movie even won the Golden Lion Award, the highest honor at the Venice Film Festival.

But the publicity company is afraid that ordinary people won't like to watch such profound things. Since you ordinary viewers like to watch intrigues and bloody porn, then they will change the method and seduce you to watch it.

There was a lot of curses and insults, and all the passionate scenes were deleted when it was released. At the end of the year, when everyone finally calculated the box office, this movie had a box office of 120 million in the mainland, surpassing the Hollywood giants MGM and MGM.

The Colombian-produced 007 "Casino Royale" and "Pirates of the Caribbean 3", which took the global film market by storm, were both trampled on.

From the perspective of the industry, this is definitely a classic marketing case!

Before its release, no one imagined that a literary film could reach this box office height. Amid all the doubts of film critics, the marketing team behind the scenes was already celebrating with champagne that the 7-minute film could be so widely used on the Internet.

The spread of the movie was actually the result of the behind-the-scenes team. It took 7 minutes of "secular" to get so many people into the cinema to watch a great literary film. This is definitely a magical page in the history of mainland film marketing!

Despite the fact that the audience was scolding the film while watching it, on the surface they all called the film "vulgar and morally corrupt", but quite a few people's subtext in their minds was: "Why did you cut all these fucking sex scenes? It's really not enjoyable to watch."

"What's even more funny is that there is even a doctoral student from the University of Political Science and Law suing the State Administration of Radio, Film and Television: "Deceiving consumers!!!".

Sexy marketing is to capture the ambivalence of the audience.

But having said that, the troublesome thing about this kind of sexy marketing is that it will have some sequelae. At certain times, it will damage the image of the starring actor himself. The processing in the middle is very subtle. The key point is whether the actor and the audience like the actor's performance, like

After "Lust, Caution" was released, few people would say bad things about Tony Leung, everyone was scolding Tang Wei, and director Ang Lee's image has also improved a lot.

To put it bluntly, this is a question of the acceptance of the actor himself. Sexy marketing will invisibly make the audience focus on the actor himself. If the actor has a flaw, then the flaw will be magnified infinitely. If not, everyone will be confused because of their own misunderstanding.

I feel sorry for the actress. When "Lust, Caution" was released, because Tang Wei was a newcomer, everyone thought that she accepted the film just for the sake of fame, hugging Ang Lee and Tony Leung Chiu-wai.

Will everyone like Ha Ji Won? What is her character like? Li Xiaole asked himself, well, there is no problem, and we are not Ang Lee, Kim Jong Min is not Tony Leung, Ha Ji Won has a very high reputation on the Internet

This is the highlight of "Color Is Empty".

Li Xiaole thought about various possibilities in his mind, and after making sure that it would not have a negative impact on Ha Ji-won, he finally made up his mind.

But then he thought about it, Ha Jiwon really couldn't let Ha Jiwon know about this matter. If she hadn't had such a sense of justice and knew that these were propaganda methods, she might have stood up to refute the rumors, and I'm afraid she would have to fight with him in the future.

The people behind the scenes are in a hurry, and hurting your feelings for work is not worth the gain.

Thinking of this, in order to leave a way out for himself, Li Xiaole got up and bought a bottle of mineral water from the nearby canteen, ran to the track beside the basketball court, caught up with Ha Zhiyuan and Huang Shumin who were jogging out of breath, and handed it to them.

"You haven't finished running yet?" Li Xiaole asked with a smile while keeping pace with them.

"There are still 3,000 meters to go, President Zhang. This professor looks like the reincarnation of Agent Smith." Ha Ji-won, whose yellow sweatshirt was soaked, wiped the sweat on her forehead with her hands and panted.

Li Xiaole looked at the muscular man not far away, with his waist crotched and staring at them eagerly. His expression looked a bit like the villain of The Matrix.

"By the way, President He, have you watched the news recently?" Li Xiaole said while running and looking at He Zhiyuan. Under the sun, He Zhiyuan's slightly sweating cheeks were very beautiful, clear and bright.

"What news?"

"He said that Ben Affleck thought it was too far to come to Korea for an interview show and was not planning to come to us to promote it. He also said that even if he did not come to Seoul, the box office of "Pearl Harbor" would not be too bad," Li Xiaole complained.

"Really, fake~?" He Jiyuan sounded a little angry and snorted: "Hollywood stars are amazing. What's the point of working hard for movie promotion? It's true that a full man doesn't know that a hungry man is hungry?"

"Why? In fact, as an actor, as long as you make good works, why do you need to participate in publicity? I think this is very unreasonable." Li Xiaole pretended to be confused.

"Who said that!" Hearing this, Ha Ji-won stopped angrily, took a few breaths, and said: "What age is this? Actors have to be responsible for the performance of their works. It's nothing to just pat their butts and leave!"

It’s not professional at all. I’m most annoyed by celebrities who don’t participate in promotions or film festivals.”

"Ha Ji Won, who told you to stop!" The muscular coach roared from a distance, and Ha Ji Won started running again with a grimace, but the speed slowed down a lot.

"Oh, you make it simple." Li Xiaole suppressed a smile in his heart, and sighed on the surface: "It's really your fault that you can't bear the pain of publicity. How wronged it is."

"You just look down on me~" Ha Ji-won wiped the sweat from her forehead and widened her beautiful eyes in dissatisfaction, with a matter-of-fact look on her face: "As long as it's for the good of the movie, I have no problem going through fire and water! The grievances are nothing~ It's not

A piece of meat will fall off~"

"When something happens to the publicity, you won't take your anger out on me~" Li Xiaole continued to dig a hole.

"How could it be?" He Zhiyuan turned around and opened her beautiful eyes, making a kind and pure expression and said softly: "Li Xiaole, in your mind, do I seem to be such a stingy person?" She wondered if it was an escape notice.

, go to the TV station for interviews, or at most participate in some embarrassing game shows, what's the big deal.

"Well, it really doesn't look like it." Li Xiaole pretended to look at Ha Zhiyuan, thinking that it was you who said this, and put two bottles of mineral water next to the runway: "Then I'll go back to work, you practice hard."

"Zhiyuan, what did this kid Li Xiaole tell you?" Huang Shumin came up from behind and asked breathlessly. She looked at Li Xiaole's back with a look of bitterness and hatred. She thought about how he had tricked Zhao Xianzai into performing a sex scene.

I can't help but feel itching with hatred.

"Nothing, Senior Sister Huang, he just came to buy us a drink of water." Ha Jiwon said with a smile.

"How can he be so kind?" Huang Shumin just noticed Li Xiaole's temporary proud look, and felt that something must be wrong with him, so she reminded He Zhiyuan: "Zhiyuan, you are just too naive. I think he must have some conspiracy.

Just watch, he will show his fox tail in a few days!"

"You still have time to chat!? There's (00 meters!! Are you going to run into the night?!" the muscular professor yelled, scaring Huang Shumin and Ha Jiwon.

Returning to the company office in the afternoon, Li Xiaole called the black hand and asked him to come over in the evening. He ordered a bag of noodles for dinner. When Lei Ting came in, she saw him sitting on the ground in shorts, holding a noodle bowl.

He shouted loudly and frowned.

"You are a very pretty child, why do you always act like a sloppy older man? Don't you think it's dirty?" Lei Ting picked up the snack garbage bags on the ground. Why are these artists so untidy?

"Sister Tingting, you came just in time, do you want to eat?" Li Xiaole wiped his hands and handed over the remaining half bowl of fried noodles.

"You can eat it yourself." Lei Ting shook her head expressionlessly, wondering why Li Xiaole wasn't nervous at all now. Even she, a person who has nothing to do with movies, learned that "Color is Empty" was going to be released yesterday.

I couldn't sleep all night.

"If you want to recoup your investment, 15 screens are definitely not enough." Lei Ting sat on the bench, turned on her computer and looked at the movie section of the Naver website. The trailers for the movies that will be released in the summer are all hung in eye-catching positions, such as "Harry Potter"

"Special and the Philosopher's Stone" takes up a third of the site. "Friends" and "My Sassy Girl" pop up in small windows on the naver web page. In contrast, "Color is Empty" only appears on the web page.

It is mentioned in the very small title below, which is still a very general description: "In addition to these summer blockbusters, there are also small-budget films like "Bungee Jumping of Love" and "Color is Empty" that deserve people's attention.

"

After seeing this, Lei Ting began to feel irritated unconsciously. Because she had to collect information, she would read these web pages every day, but she had never felt like this before. What was wrong with her?

"Sister Tingting, there will always be a way, don't worry." Li Xiaole noticed that Lei Ting was ravaging the keyboard as if she was playing the piano with her eyes closed, and felt a little scared. Since the last time she saw Lei Ting's cruelty,
Chapter completed!