706. Chapter 706 Scene 706 Haidilao Marketing
Thinking of this, Li Xiaole immediately made a decision. At night, he posted his video of "showest" on youtube. Soon the video entered the review stage. Li Xiaole sorted out his mood, did some psychological construction, and went to bed with peace of mind and waited for the saliva of netizens tomorrow morning...
It was a strange feeling that he actually expected others to scold him... Li Xiaole couldn't help but laugh when he lay on the bed. Promotion was really interesting.
The next morning, while Li Xiaole was alone in the office, listening to the upcoming soundtrack with headphones, Wagner rushed into his room angrily.
"Li~~There's something wrong~! Our "showest" short film was uploaded to youtube. Fortunately, our online publicity was discovered early. It was just 5 minutes after uploading. The click rate is only about 10 now. I have called youtube and asked youtube to ban this infringement. They just took it off the shelves... Bastard, how can these despicable guys do this!?"
Li Xiaole showed an awkward look on his face. Unexpectedly, Wagner's public relations ability was so strong that he intercepted the video he posted anonymously, so he could only hesitate:
"Don't worry about it, I can't control it anyway. Uploading it to the Internet is now removed from the shelves. Someone will save it and will circulate on the Internet. Why not let them watch it openly?"
"No, I must sue those bastards~!!!" Wagner was already trembling with anger at this moment. Now it was the moment of life and death of Black Pearl Company! Someone stabbed the knife in the back. This despicable method of infringement exposure has never happened in Hollywood before.
No matter how interests fight between major companies, major alliance companies still maintain a basic bottom line, that is, they will never touch the other party’s finished movie information. You should know that before a movie is started, the script will be read by all kinds of people, including actors, agents, and directors. If it is to be exposed, each of them has the capital.
But in the major alliance, no one will disclose this information to the media for their own selfishness, because once someone makes this bad decision, the infringement interests between studios will collapse the entire system!
This is also why Wagner is so angry now.
"Hey~~Ms. Wagner~~Don't be excited..." Li Xiaole stood up when she saw her pick up her phone and seemed to be about to call her lawyer.
"I must pull out this bastard who is hiding behind the scenes. I will call the police now and make this guy pay the price." Wagner gritted his teeth and dialed the number.
"Ms. Wagner, don't call the police!" Li Xiaole was frightened and waved his hand to stop him, "I arranged this matter."
"What did you arrange?" Wagner was stunned when he heard this. His first reaction was that he thought he had heard it wrong. He looked at Li Xiaole for a while and then stuttered: "You...why do you do this?"
"Because this is a kind of marketing." Li Xiaole shrugged.
"This is a kind of marketing!" Wagner stared at the eyes and almost cursed: "What marketing is to smash your own signature!" All marketing is to sell your own movies. Now Li Xiaole is so good, and he has highlighted his worst side!! It would be strange if another company didn't try to cover it up!
"This kind of marketing is called 'lowering psychological expectations'." Li Xiaole sighed and pursed helplessly:
"Ms. Wagner, haven't you noticed it? Although many media and public opinion are now slandering us, deep in the hearts of many people, there are still many desires that I can create miracles and think that I can do things that others can't do, which will make our success less amazing. This is our biggest problem now..."
"Oh my God... what are you thinking? The first round of theaters is now only 1,000 screens. The Century Cinema Alliance no longer trusts us. If you do this, we have fewer screens." Wagner began to feel that Jesus Lee was really starting to be nagging.
"Little things are not necessarily bad. Only the few things are precious and only those who rob it." Li Xiaole suddenly laughed and explained:
"This is a famous mobile phone company in China, the Haidilao Theory. Why is it popular in China? It is because this hot pot restaurant provides services that exceed people's expectations at a very low price. People are often willing to spend money, not because this product is what he needs, but because this product exceeds his expectations. He feels that he has taken advantage of this thing, so he wants to buy it. Our "Young Pi" is this kind of "Haidilao" product."
"What kind of wrong theory is this? What is the company?" Wagner was a little amused and crying when he heard it.
"I have decided, just execute it like this." Li Xiaole was speechless... He didn't know how to explain it. This is the theory of Lei Jun, a famous Internet tycoon of Xiaomi. His Xiaomi company relied on this trick to develop from scratch into a company worth 10 billion US dollars in just a few years... But now Lei Jun is wasting his time at Kingsoft Company...
"But this will endanger our screening volume..." Wagner was helpless. She also saw that she could not stop Li Xiaole from doing anything randomly, and her tone softened a lot.
"I forgot to tell you that the most critical point of this Haidilao theory is that there is insufficient supply of goods in the early stage, so I need to buy it." Li Xiaole blinked. The essence of Lei Jun's "Haidilao theory" was hailed as a classic marketing case a few years later, and no one is fully aware of how to play this theory.
There is no way, who called Li Xiaole the chairman. Wagner finally had to sigh and execute. When she walked out of the office, she felt a little powerless and felt that Li Xiaole had indeed become obsessed with the Oscar this time... This Oscar is really a devil for the directors...
Half an hour later, when the movie fans who had just started working turned on the computer and used to board youtube.com to check the news, they soon saw the video of the Indian boy and Li Xiaole who played the tiger chasing on the boat in the video, and the green baffle behind them for special effects~~!!!
As the online click-through rate rose rapidly, for a moment, people on the Internet couldn't help but feel drooling.
In the video discussion section, Dallas-based fan Gaid Carter left a heartbroken message: "This is crazy... What happened to this Jesus Lee? How could he come up with such a third-rate movie? He played Tiger himself. Does his so-called competition for the Oscar at the end of the year mean the best supporting role of the Tiger?"
Film critic Dali Sunderland ran to Black Pearl's official website indignantly and left a message sarcastic: "Li Xiaole has never sent a record of so-called bad movies in his film career, and it seems that it is about to end~~! This director, who claims to be an unbeaten box office legend, will obviously be defeated this time."
In just a few days, the click rate of this video exceeded 65 million, making it the fastest click-in video this year.
A few months ago, the Black Pearl Company was still very popular, but today, the Black Pearl Company is not only plagued by lawsuits, but even its works have begun to rot... You know, even movies like "The Lion Enters the Mouth" and "Assassination of Hitler" with unsatisfactory box office have a medium reputation, but this time "Pi" is considered a super bad movie by almost all movie fans.
This short film leaked, which disappointed all the fans who had high hopes for Li Xiaole. They even refused to believe that this movie was filmed by Li Xiaole himself~! This bad movie was obviously made by Bollywood in India through Li Xiaole's hands! Otherwise, how could it be so bad!?
Almost within a few days, Li Xiaole, the revolutionary idol in the minds of young people all over the world, collapsed. Whether on the Internet or traditional media, almost everyone criticized the bad movie "Boys Pi", as if they didn't scold Li Xiaole and "Boys Pi", and there was a danger of not keeping up with the trend.
This phenomenon made all traditional people feel inexplicably excited. They can finally tell their children that there is no accident in this world, and that no success is achieved through shortcuts~~~~ Look at Li Xiaole, this Chinese director who was once glorious, has now fallen to a point~~~~! Children will never regard him as a role model again.
What makes people even more incredible is that Pirate TV, a subsidiary of Black Pearl Company, also discussed this issue in news commentary. They held a street interview to see what everyone thought about "The Fantasy Drift of Pi" after watching the leaked trailer.
"We are now at the entrance of a ticket hall in a movie theater in New York. Obviously, it is not very lively. Before the Christmas season, which movie fans are looking forward to and which movie are they disappointed with? Now let's do a live investigation."
CNN's channel news program, on the TV screen, a middle-aged white female reporter held a microphone and held a signboard with the movies to be released in the summer. She saw her stop a black boy who bought movie tickets, and the results were broadcast directly in the camera.
The black boy quickly chose "Batman: The Dark Knight" from the cardboard to become his most anticipated summer blockbuster, while "Boyant Pi" became "the worst" without any suspense.
The female reporter asked: "Why do you think Li Xiaole's new film will be the worst, rather than "I Am a Legend" that also has no actors or "Slumdog Millionaire".
The female reporter asked several people in a row, and the answers were almost the same. After seeing the short film of youtube, all the fans were extremely disappointed with the movie "Pi".
The answers of the movie fans are all kinds of strange, but the words of a rational middle-aged movie fan in this interview represent the voice of all mature movie fans:
"I think this time because Li Xiaole was treated unfairly, so he was eager to get back everything that belonged to him. Everything in this Indian movie was too hasty. Obviously Li Xiaole was too eager to go in. I think if he had given him more than a year, this movie would be much better than the low quality of the current one."
This argument quickly flooded the Internet. Everyone began to explore the reasons why Li Xiaole lost control this time. In the final analysis, it was due to the oppression of the six major production companies. More and more fans and people in the Hollywood industry began to be indignant and began to publicly denounce the six major production companies for their persecution of Li Xiaole.
Chapter completed!