"It seems that the first phase of our Emei Film and Television Base can be started." Lei Ting leaned on the back of her chair as if she was relieved and said, "But you took out all the money, and we don't have enough liquidity now. "Avengers" is being filmed and will not be released at the end of the year. You don't have time to shoot works to make money before the Olympics...

If everything goes well, we should only be able to hold on until October. At that time, we must find new funds and find other investments at that time. I think we still have many choices for financing channels."

The box office of "Boyant Pi" plus DVD and TV station dividend income is about $500 million. Now that the distribution continues, there is little left. Now the entire company can only rely on Pirate TV's revenue to maintain, and there is still a gap of nearly $200 million, so they can only look for other investments.

Before Lei Ting finished speaking, Li Xiaole interrupted her and said, "No, we don't need other investments, I already have a way."

"You have a way again?" Lei Ting was speechless when she heard this. This kid's tricks are really endless. However, this is a gap of 200 million US dollars and cannot be filled easily. Even if you invest in Ning Hao and the others in making movies, it is impossible to catch up. After all, not everyone can produce two works like him, Li Xiaole, and it takes at least one year for an average director to make a movie.

"Sister Xiao Lei, this is the second good news I want to tell you." Li Xiaole looked at Lei Ting with a smile and said, "This time the Olympic Organizing Committee has officially approved our bidding qualification for the exclusive broadcasting rights of the United States in the Olympics."

"What does it mean?" Ha Ji-won's eyes lit up and said in surprise: "This means that our TV station can broadcast the Olympics in the United States~ Then isn't our advertising fees just a lot?"

"Did you get the internal broadcast price?" Lei Ting raised her eyebrows slightly as she heard it.

"No...you misunderstood." Li Xiaole knew as soon as he heard this, they thought they had some insider trading, so he quickly denied: "I don't have that much ability. I can even leave the back door of the Olympic Committee. All I have won is a fair bidding opportunity."

Ha Zhiyuan was confused and did not understand what this meant. Lei Ting's first reaction was to immediately take out her laptop from her bag and start to check the relevant information.

Now, the International Olympic Committee is becoming more and more like a commercial organization. The huge revenue from selling Olympic Games broadcasting rights has become an important driving force supporting the Olympic Committee, and the main revenue is the source and television broadcasting.

In 2001, the International Olympic Committee established the "Olympic Broadcasting Service Company" (OBS), which controls the signal of television broadcasting and bids on various national TV stations. The highest bidder gets the exclusive broadcast rights.

Of course, TV stations like CCTV that have obtained exclusive broadcast rights can perform two distributions, and then sell the Olympic Games competition signals to local stations to make profits twice.

The International Olympic Committee then allocated 60% of the TV copyright revenue to the Olympic Organizing Committee, and the remaining 40% were allocated by the National Olympic Committee, the International Single Sports Federation and the International Olympic Committee.

Ha Ji-won leaned over and looked at the information on Lei Ting's computer curiously, and said in surprise: "It turns out that there are explicit regulations in China that other TV stations do not allow bidding separately... Then why did CCTV buy the exclusive broadcast rights for this Olympic Games for 400 million yuan... This is too expensive."

"It's not expensive at all." Lei Ting shook her head and explained: "There are many Olympic games, and CCTV doesn't have so many resources to broadcast live. Many important competitions are held at the same time, so he has sold the signal to more than 10 provincial satellite TV stations in China for a price of 30 million to 50 million yuan. This item alone has recovered the cost... and the advertising fee of 500 million to 700 million is pure profit."

"Wow~ CCTV earns so much." Ha Ji-won said in surprise: "If we get the broadcast rights in the United States, can't we make more money? Then will we have money to build the second phase of the film and television base?"

"It's not that simple..." Lei Ting said with a cautious look: "Not every country has monopoly resources like China. The American media has been fully marketized, and there will be many competitors. The four major TV networks, ABC, CBS, NBC, and FOX, are fighting for the Olympic broadcasting rights every year... Even if we add a little shrimp like Pirate TV, we can't make any waves.

In today's era, the risk of investment in TV media can be predicted. TV stations have purchased broadcasting rights and have fully evaluated the investment and returns. In the 2004 Athens Olympics, 1.23 billion yuan of broadcasting fees were sold worldwide. In the United States alone, NBC spent 7.100 million US dollars to buy it. The price this year may be even higher..."

"Wow..." Ha Zhiyuan opened her mouth slightly: "The broadcast fee of 700 million US dollars..."

"Sister Tingting, can you check the bidding price of the four major TV networks this time?" Li Xiaole asked with a smile.

"Don't treat me as a god." Lei Ting gave him a blank look: "Forget it for ordinary small companies, I can't get into the network of giant companies like the four major TV networks. Even if I break through their firewall, they will immediately track me. If we sue us for stealing commercial secrets, we will not be able to take advantage of it."

"Just make a prediction. I know that after reading these many data, you already have a clear idea in your heart." Li Xiaole smiled.

"Well, if you insist on me, I think it should be around 800 million US dollars... No matter how high it is, you will lose money. After all, the advertising fee for the last Athens Olympics was only 740 million US dollars, which is not much higher than NBC's 700 million acquisition price." 800 million is the limit that the industry believes in.

"Oh" Ha Ji-won was dizzy when he looked at the dense numbers on the screen, and couldn't help but sigh: "It's true, I think you two are not normal people when you have time. Such complicated numbers, you can calculate it all at once..."

"This is born." Li Xiaole said with a smile.

"Are you calling me a natural fool?" Ha Ji-won said with a smile: "Then you want to marry a natural fool, you are not even stupider."

Li Xiaole was speechless when he heard this. Ha Ji-won was belittling himself and was going to squeeze him out.

"Okay, don't flirt with a flirting." Lei Ting said to the hippie-smiling Li Xiaole with a cold face: "Now you should know that the bidding broadcasting rights are not realistic at all. Don't say that we have invested a lot in the film and television base now. Even without the film and television base project, we can't afford 800 million US dollars."

"That's how I feel." Li Xiaole thought about it, then smiled calmly: "This Beijing Olympics should be the most attractive event in the history of the Olympics. The ratings should create a peak that people expect. If we bid, we will definitely have an ideal profit rate."

"Didn't you say you didn't have money? You bought it like this." Ha Ji-won said strangely.

"I don't have money to find a bank." Li Xiaole said naturally: "It should be fine to mortgage our Pirate TV station with the North American Black Pearl Alliance. Get a billion-dollar loan. Then we bid for the broadcast rights of the North American Olympic Games. The remaining ones can also build a film and television base. What do you think?"

"I firmly object." Lei Ting gritted her teeth and glared at Li Xiaole, and said in that almost indifferent tone:

"We have been so lucky to have established a company of this size in the United States for so many years. The risk of using it for loans is too high. The interest rate for one billion US dollars alone is at least tens of millions in the past six months. Moreover, we have no other income in the past six months. TV programs will be suspended during the Olympics, and we can only rely on the advertising fees for the Olympics broadcast. We do not have the strength of the four major TV networks, and have such great publicity efforts... Even if you can acquire it for 800 million US dollars, we may not be able to recover the cost."

Li Xiaole shook his head and said, "Didn't that be said? Our Pirate TV is also a TVB station, which can be seen in the United States and the ratings in the country have been stable in the top ten in the country recently. I think advertising fees are not a problem. As long as we can get the broadcast rights, I think it should be fine to earn about US$1.1 billion of advertising fees."

American TV advertising is different from domestic ones and does not require sponsorship. It is an advertising company that actively adjusts the price according to the ratings. For example, at the Oscars' awards ceremony, the advertising fee is divided into 12-30 and changes according to percentages.

As long as the ratings are high, the advertising fee will naturally increase. There is no need to worry about whether any manufacturers are willing to buy advertising periods.

"1.1 billion? The prime time ratings must reach an average of 14%. Do you know what this means?" Lei Ting looked at him speechlessly and said, "This means that during the prime time every night during the Olympics, your ratings must reach twice that of "America's Got Talent", and maintain the same level as the annual Oscars... Don't you know that the Athens Olympics were only 10% last year."

From the perspective of data, this is almost impossible. It is thought that it will increase by nearly 50% compared to the last Olympics... You should know that at the 2000 Sydney Olympics, NBC spent 500 million to acquire the broadcasting rights and finally lost 20 million US dollars... This lesson is painful.

"I know, but I believe in my level." Li Xiaole said calmly:

"This Olympic Games was originally going to be much better in the previous sessions, and the opening ceremony was effective enough, which would drive more viewers who don't like sports to watch the game. In addition, we can do some special programs on Pirates, so that they can also increase the ratings."

In Li Xiaole's memory, NBC's revenue at this Beijing Olympics reached 1.069 million US dollars. He believed that he could achieve better results, and all financial problems would be solved by then.
Chapter completed!