Li Xiaole, Zhang Yimou, and Han Sanpin entered the venue almost the last time holding the invitation letter from the International Olympic Committee. He Zhiyuan and Lei Ting were both busy with the construction of film and television bases in the four provinces and did not leave.

Li Xiaole and his team registered their identity at the entrance of the venue, received badges and standard envelopes for bidding. This is the second time the International Olympic Committee has conducted public bidding from OBS. The format is more stringent than the previous session. Every TV station that came to participate has been strictly screened, and representatives who are not qualified to apply are never allowed to enter the venue.

As a representative of Pirate TV, Li Xiaole is the only person who does not need to pin the badge on his chest and can be recognized by everyone present. As soon as they entered the venue, they caused a low voice to discuss and watch in the venue. People in the venue asked if he was the one who made Hollywood so upset.

Pirate TV has not had much reputation in the international TV industry, but the Oscar director Li Xiaole, who also serves as the initiator of the Hollywood strike, has spread in the circle. This young man who looks so young and delicate is actually the devil in the world? Everyone is talking about it.

"That's NBC's Rick Walton." Han Sanpin pointed out NBC's global representative Rick Walton to Li Xiaole.

"They have purchased exclusive North American broadcast rights for three consecutive Olympic Games. They are also the bidders of the recent two sessions since the establishment of OBS. Last year, their sky-high price of US$720 million was the record of previous broadcast rights."

The months before the Olympics have been a real game for TV stations around the world. In addition to China, almost every country has more than ten TV stations participating in this bidding event. Some of them really want to bid for broadcast rights, while others just come to watch the excitement and put pressure on their competitors to increase their bidding amount.

This bid is not like an auction raising hands in public, but rather the representatives of each TV station put their prepared bid amount in the envelope and handed it to the organizing committee members, and then sang the bid together. The TV station with the highest bid will get the exclusive broadcasting rights from the country.

Such a dark label model depends entirely on the prediction of the market and competitors' bids by each TV station. Generally speaking, for unnecessary competitive losses, large TV stations in the same country will have a discussion before this. They will compromise with each other through negotiations and finally choose one to bid, rather than the giants fighting to the death today.

For example, the four major TV networks, ABC, NBC, CBS, and FOX, have basically reached an agreement before this session, and only NBC represents the real price, and the others are all for the foil.

Most people may think that if various TV stations negotiate privately, can they join forces to buy Olympic broadcasts at a low price?

Of course, the situation is not that simple~~ Because the competition in the TV industry is very fierce, there are many disruptors.

For example, in the United States, there are TV stations like CNN that have no intention of broadcasting Olympics, and they will also participate, just to create an illusion. They are also interested. They will fill in a price that is not low but basically won the bid, which makes competitors such as NBC, ABC, CBS, and FOX feel pressured to prevent them from buying out the broadcast rights at low prices.

For example, at the last Athens Olympics, CNN marked a price of 6.9 billion yuan. If NBC only paid 500 million yuan, then CNN would find a bargain for nothing, and if the re-sale of the broadcasting rights to the four major TV networks, it would make a small profit. So in the end, NBC could only grit his teeth and pay more than 700 million yuan.

Although this number game is very simple, it is very subtle and requires very high strength and psychological strength of the participants. It is a complete battle between wise men.

All parties at the scene were undercurrents, testing the reality of the opponent in various ways...

Of course, although Pirate TV, a wild card player who participated in the competition, made everyone curious, no one regarded them as competitors. The real star of NBC's Rick Walton, and the representative of Japan's NHK, Takuya Higashida.

Li Xiaole was wearing a light brown work jacket, and he still looked like a student. Although he was 26 years old, he was no longer like a high school student, but he still looked like a college student studying. Mingjun's handsome face was filled with a faint smile. He looked at everyone in the venue calmly.

"...NBC's 720 million last year was a sensation, but the profits they created after getting the bid is also enviable. This will make the competition for the "buy" in the United States even more intense," Han Sanpin whispered to Zhang Yimou next to him: "I don't know who will spend this year?"

Although Li Xiaole took out a loan of one billion yuan, they only thought in their heart that Li Xiaole was just a disruptor like CNN and would not really bid to buy out the broadcasting rights.

Zhang Yimou also frowned and said, "This broadcast is a problem for the United States, but our Olympic preparations are very good, and it should exceed the previous one. I estimate that the number of bids in North America will exceed 800 million..."

"Yes, NBC paid such a high price last year and earned more than 30 million US dollars in advertising fees. This year it will definitely exceed this number. I think Americans are not as ignorant as we imagined..." Han Sanpin said with a smile: "I think I can only be sure of adding 100 million to last year's basis..."

Li Xiaole listened and smiled, thinking that he would not get into a single step. This year's bid should undoubtedly be NBC. Li Xiaole also remembers clearly the price offered by NBC. It is not that he has a good memory, but that during that period, Chinese media often promoted the record-set price - a sky-high price of US$894 million with a very proud attitude.

Of course, Li Xiaole could not tell Han Sanpin that he was confident about this matter. As long as you keep a low profile and minimize the impact on the bidding conference as much as possible, after all, he has changed a lot of history, and it is hard to say whether things will develop as he expected...

Li Xiaole and the others sat in the corner. They didn't want to attract other people's attention, and their conversation was also low. Han Sanpin looked at the lively situation in the audience and analyzed:

"This year may be the most fierce competition between the United States and Japan's TV stations. The people in their country love sports and are more interested in the culture of our country. The Chinese market is not small. I may set a record in terms of ratings in Japan..."

Li Xiaole nodded slightly. Han Sanpin is indeed the head of Zhongying, and he almost predicted what should have happened.

Although they were sitting in the corner, people who were tentative came to chat with each other, especially the black representative of ABC TV, who was stubborn and clasped with them as soon as they came, but who would be so stupid that he told others his trump card that he was just judging the other party's intentions from his expression and expression.

ABC, who has no connection with Li Xiaole, seems to be just a greeting, but in fact, it still helps NBC to inquire about the situation. These representatives keep in touch with the headquarters at any time and any news will be changed on site.

The closer the bid, the more chaotic the scene was. This time, the form of bidding for dark bids was still adopted. There was only one chance. I was afraid that the price was lower than the competitor, but also afraid that the price was much higher than the competitor, and that the price was spent more money in vain.

Looking at the nervousness, excitement and excitement on the faces of everyone in the venue, even the Japanese who looked very calm just now looked as manic as fanatical gamblers. They were coming to the country's bidding king.

Many people grabbed the envelope with one hand, half exposed outside the standard box, and the other hand grabbed the phone with the other and shouted for instructions. Once the chairman who was remotely controlled in their country changed his mind, he would immediately take out and change the number. The moment the envelope fell into the standard box, he would subconsciously take a deep breath and then strode away with a "tragic" look.

Li Xiaole took the signature pen, took a deep breath, filled in a number, stuffed it into the envelope, and threw it into the TEU, and felt the tension of oppression on the spot: What if the situation has changed? Will history be joking with him? Then this time he really fell into a big drop...

Li Xiaole walked back to the corner, and Han Sanpin lowered his voice and asked him: "How many?"

"Uncle Han, you have to let you suffer for a while and you will be about to sing the logo." Li Xiaole smiled.

Han Sanpin was so funny that Li Xiaole was making her laugh and cry. She also thought to herself that Li Xiaole was here to disrupt the situation this time, and it was probably just a 500 million US dollar. Seeing Li Xiaole sitting there with her chest closed and resting, Han Sanpin and Zhang Yimou looked at each other, and they were even more sure about their thoughts.

In addition to Li Xiaole's calmness, everyone on the scene calmed down. It was not until the bidding began that it became noisy again. Every time a price was sung, there would be a burst of warm applause.

At the beginning, the singing of small countries were all small, such as Qatar, Myanmar, and Lebanon... These countries basically only had a few TV stations and had no competition. Almost all of them were sold at the lowest price specified by the Olympic Committee to broadcast the country.

The numbers sung are so energetic that Nepal, at least, spent only 53,000 US dollars to buy exclusive broadcast rights, which is almost like giving away for free...

Then the next one is the slightly larger countries, such as South Africa, Egypt, Qatar, etc. The price of broadcasting fees has also risen steadily, and has begun to reach millions of dollars or even tens of millions of dollars. The competition has gradually become fierce. When you sing a lot of prices, you can hear many sighs and excitement screams at the scene.
Chapter completed!