Looking at Ha Ji-won's expression of pride for him, Li Xiaole smiled and dialed Mina's phone number: "Mina, go and tell the four major TV networks that we will broadcast the final of baseball and softball in 3 days, let them have a secret bid. Within three days, we will directly offer the bid to us."

"Okay, boss, are you sure you really want to give them the baseball and softball final?" Mina asked with some doubt. These are the two games with the highest ratings expected...

"I won't talk about the baseball final... Isn't the women's softball final conflicting with the time of the men's 4-by-100-meter medley relay that Phelps participated? We want to do a Phelps album program. That day we will transfer to the men's 4-by-100-meter medley relay and his post-match interview. Spend more money to get through Phelps' agent." Li Xiaole said to the phone with a smile, now it is predicted that the price of the interview should be much cheaper than a week later.

"Oh... I'll deal with it right away." Mina didn't ask much. After hanging up the phone, she was wondering. Isn't the women's softball final much more important than a small men's 4-by-100-meter medley relay? What's wrong with the boss? How could he think swimming is more popular than softball? Also, what's going on with the most important baseball final to the four major TV networks?

But no matter what, she would not question the decision of the boss, who has always been wise and wise, and on the next day, he released the news to the four major TV networks.

When the senior executives of the four major TV networks saw this news, they felt excited~ Haha~ Pirates finally couldn't stand it anymore. After the super ratings of the opening ceremony, since there were no important matches for the US team on the third and fourth days, the ratings of Pirates' Olympic programs also dropped sharply, only swaying around 19%, and were about to fall below the 18-year-old revenue line. It was obviously quite wise for Li Xiaole to choose to sell the distribution rights for important matches at this time.

If it were in the past, the four major TV networks could communicate with each other and cool down Li Xiaole first, and then lower the price to acquire it. But now, the industry has already understood Li Xiaole's personality. This Chinese guy is just not at all. And if you dare to provoke him, he will immediately turn against you without any discussion and leave no room for buffering. So when I learned that the Pirates released the most popular baseball and softball, ABC, NBC, CBS, and FOX almost issued official documents and made their own quotations as soon as possible.

NBC, which eventually missed the Olympic broadcast rights, won the battle for broadcast rights for US$124 million.

"Damn it, this little bastard is so difficult... Fortunately, we finally got the last chance this time."

NBC's bid representative Rick Walton, holding the fax from Pirates Station, finally breathed a sigh of relief this time. You know, since he lost to Li Xiaole in the broadcast bid, he thought it was Pirates TV that harmed others and was not good for himself and could watch the other party's jokes, but unexpectedly, the opening ceremony ratings broke countless records. NBC's senior executives were extremely dissatisfied with Rick Walton.

This time, Rick Walton also tried his best. He used all kinds of means to find out the quotes from the other three TV stations, and finally got the broadcast of baseball and softball games at a not-so-high price. This was also the last move to regain his reputation.

But when the offer was made public by Pirate TV, FOX, ABC, CBS, and ESPN colleagues couldn't help but poke his backbone behind his back. Everyone knew that Rick Walton used tricks to make information and was extremely disgusted with him.

The ending now seems to have changed from a complete defeat of the four major TV networks to a win-win situation between NBC and Pirates. However, Li Xiaole's move also caused a rift in the relationship between the four major TV stations. For example, ESPN, which survives sports programs, is the biggest victim of this power struggle. After receiving the news, their executive president Michael Dawson cursed Rick Walton and Li Xiaole in anger and said: "These two idiots spend so much money to broadcast the game. If the advertising fee cannot be collected, they will never know how they die..."

Obviously, the remaining competitors want Li Xiaole and Rick Walton to go to hell together. They are all looking forward to their tragic ending of their failed ratings. Of course, in anyone's opinion, NBC, who bought the baseball softball final for $120 million, has little hope of losing. On the contrary, Pirates TV, if it has not broadcasted the important championship games of the US team, it would probably suffer a lot. You must know that it is the Internet era, and there is absolutely no such thing as delaying the broadcast of the game~!

In this seemingly crisis situation, Li Xiaole continued to sit firmly on Diaoyutai, still doing the track and field "Bolt" series, and has already swim the "Pharp" series of albums, which made the audience's appetite and artistic conception high-profile. In particular, the Jamaican sprinter Bolt is not an American at all, and many people don't understand why Pirates wants to do his series...

Although Bolt broke the world record with a time of 9.72 seconds at the Reebok Track and Field Grand Prix held in New York, this was with the help of 1.7 meters per second on the wind, and many Americans think he is just lucky...

Li Xiaole bet on the Jamaican and Phelps, obviously it was too risky. What if they performed poorly? They were eliminated in the preliminary round early or were injured? All kinds of possibilities are very high. By then, the ratings of Pirates will definitely plummet. American colleagues who have no broadcast rights have been cursing Li Xiaole to fall from a high place these days...

But as the competition goes deeper, American TV industry players were disappointed. The tepid ratings of Pirates rebounded slightly from August 13. Swimmer Phelps won his fourth gold medal in this Olympics in the 200-meter butterfly final on the same day. Then on the same day, the following men's 4X200-meter freestyle relay final, he led the US team to the championship and won his fifth gold medal.

The whole United States began to go crazy for Phelps. "Oh my God, how much more do this guy have to get??" "He is simply not a man on earth!" The praises were endless, and the ratings of Pirates also rose. By August 15, the 200-meter medley, Phelps broke his own world record with a time of 1 minute 54 seconds 23. The moment he won the 6th gold medal in this Olympics, the average ratings of Pirates in North America had soared to 21.2. More than 30 million people in the United States watched the Pirates channel, which greatly exceeded people's estimates.

"Boss~ Now the advertising company is willing to add an extra price to let us create a new series of Phelps programs." The entire Pirate Station was full of joy, and Mina kept reporting good news to Li Xiaole. Phelps' artistic conception became a hero in the United States, and it was time to take advantage of the opportunity to increase publicity.

Li Xiaole's answer to this was surprisingly determined: "No, starting today, we will broadcast Bolt's album as planned."

Just when the Pirates employees were puzzled by this, after the Bolt special was broadcast on August 16, it was amazing that it became the highest peak since the Pirates broadcast competition. In these 24 hours, although 30 Olympic gold medals were produced and 30 champions were produced, there were almost only two names reported by sports media around the world - Phelps and Bolt.

On August 16, at 10:10, Phelps won the men's butterfly 100m championship with a score of 50.58 in the Water Cube. This is the seventh gold he won at this Olympics, drawing an amazing record of Mark Spitz winning seven gold medals alone in the 1972 Munich Olympics!!!

A few hours later, Jamaican Bolt broke into the 100-meter track. When he crossed the line, he looked back at the struggling face of the double champion of the World Championships American swimmer Tyson Guy, waving his arms to lift the world record behind him. 9.69 seconds!! The conclusion that humans, which have been proved by countless scientists, cannot run into 9.70 seconds was broken!! The whole world was amazed by it~~!!

All those scientific equations were wiped out by the ashes under the slogan of "Higher! Faster! Stronger!" in the Olympics.

"Boss, our ratings have reached 23.8 days... It's almost the opening ceremony after all." Mina's voice was a little hoarse on the phone. She was so excited. This time, because Pirates only have one channel to choose the event, it is very difficult. Who doesn't know which games the US team will perform well... But their boss has that magical reasoning method and once again calculated the results of the game. This is simply incredible~! All the broadcasted games are exciting, making the audience intoxicated~!

Li Xiaole just smiled and didn't care too much, because this was the result he had expected long ago, and it was just a broadcast. The possibility of his change of the future and affecting the results of the game was slim, and this result was taken for granted.

But now this situation has been a pain in NBC TV. You should know that the American women's softball team has just entered the finals. The broadcast rights they have should be a peak in the ratings, but now all Americans are talking about "Pelps" and "Pelps"...

The women's softball final will be held at the same time as the Phelps men's 4x100m medley relay final. According to common sense, even if Phelps wins the championship, it will not affect the long-term softball ratings, but this time the situation is completely different. If Phelps wins the championship, he will become the first athlete in Olympic history to win 8 gold medals in a competition. He will be promoted to a legendary hero of the United States. At that time, Pirates broadcast his column interview after the game, which will destroy the ratings of all the programs during the same period...

All the senior executives of NBC, including bidding representative Rick Walton, were nervous all night on the night of the 16th. They did not expect things to develop to this point, which also led to a ridiculous thing, that is, as Americans, the biggest wish of hundreds of senior executives in NBC is that Phelps must not win the 8th gold medal...
Chapter completed!