863. Chapter 863 Scene 863 The Trend of ibox
How much impact does 3D effect have on the TV industry? Li Xiaole himself is actually not sure, because in the future he was in, although almost all TVs have this function, no TV station spends a lot of money to do 3D effect series. Most people only watch 3D movies in the cinema and enjoy the visual shock.
Now, he is doing something that will not happen in the future. This 3D "The Legend of the Condor Heroes" is completely unprecedented, and he can only get feedback from the audience in the most direct way, that is, the order volume of ibox.
In the early morning, although he had only slept for a few hours, the habit he had developed over the years still made Li Xiaole get up as usual. After finishing washing, standing and other essential items every day, he brought a bowl of cooked instant noodles to the computer and was about to call Jonathan to ask if the orders on ibox had increased. Although so many years have passed, I don’t know why he still felt like instant noodles at breakfast. It seems that this will remind him to keep his original intention in mind at all times.
However, he just picked up his phone and hadn't dialed yet, but the phone rang by itself. It was Steve Jobs called. Li Xiaole couldn't help but wonder, why did Jobs call at this time? Isn't it their midnight? Is there something big problem with the ibox? He answered the phone and asked with a smile: "Steve, congratulations to me now, is it too late? Our series has been aired for almost 30 hours."
"Li, something big has happened. I just received a bad news." Jobs' tone was very heavy. Li Xiaole was stunned and asked quickly: "What happened?"
Jobs lowered his voice and took a deep breath and said, "Didn't you watch the New York Times today? Last night, a 62-year-old man in New York wore glasses to watch the 3D version of The Legend of the Condor Heroes. Seeing the scene where the character appeared in the sword, he was so scared that he fell to the ground and had a heart attack."
"What!? Didn't I put dangerous shots on the subtitles before the start of the series??" Li Xiaole was stunned when she heard this, and almost jumped out, and asked hurriedly: "How is he? Is the person still there?"
"It's a pity..." Jobs sighed regretfully and said, "He was sent to the hospital last night... and found that it was nothing serious."
Damn it... I was so scared. Li Xiaole couldn't help but pat his chest, and breathed a sigh of relief and said speechlessly to the phone: "Steve, can you not use the humor of your press conference on your friends? I almost got scared by you to have a heart attack..." Fortunately, if someone was scared to death when watching 3D, he really didn't know what to do in the future...
Jobs also succeeded and laughed happily: "Come on, will a brave person like you be scared by such a small thing? Don't pretend for me, just go to the email address. The report just now hasn't been posted yet. The editor of the New York Times sent me first and asked me if I can publish it."
"Well, let's see." Li Xiaole turned on the computer and thought that Jobs' connections were really great. The New York Times wanted to publish news and communicate with him... No wonder Apple has been suppressing Microsoft in public opinion, clicking on the email address, and finding the organic amine. The title of this news is "A 62-year-old New York citizen was frightened by a 3D TV series and was hospitalized for heart attack."
It turned out that there was a 62-year-old retired white-collar worker in New York who was playing a newly purchased ibox somatosensory game at home for fitness. After trying 3D glasses for the first time, I felt it was amazing after watching the pilot short film that came with ibox. So I turned to Pirates to watch the so-called 3D drama. As a result, when Qiu Chuji came out, those swords scared him to take a few steps back. As a result, he stepped on his golden retriever pet dog and fell directly to the ground and suffered a heart attack.
His wife was frightened on the spot and quickly called the neighbor next door to help and sent him to the community hospital. But after the examination, there was nothing serious about it and he just needed to stay in the hospital for observation.
The neighbor told the interview reporter: "When I saw him, he fell there, his face was pale and his lips were trembling, as if someone had fired a shot..." The wife angrily scolded: "Why is this "The Legend of the Condor Heroes" not reminding the subtitles and telling the audience that they would be frightened!?"
Then the editor of this news suggested that heart disease patients should reunite before watching 3D films, consider their psychological endurance and not be scared by 3D lenses, so as not to cause tragedy.
"Fortunately... this guy is fine." Li Xiaole couldn't help but curse when he saw the press release: "Damn, this is obviously an accident that was run around wearing glasses. How can it be counted as the head of 3D effects? It's not scared and injured. He stepped on the dog himself. Do you have to keep typing subtitles to indicate that there are dangerous shots? This will greatly weaken the sense of subtitles of the plot!" Damn, he was just afraid of a few action shots, not a horror movie. This is scared. If "3D Jade Quilt" is released in the future, these people will die without cerebral congestion and paralysis...
"Haha, Li, you should thank this report. It reminds you of the trouble in the future." Jobs smiled and said, "Fortunately, this report is in my hands now, otherwise the four major TV networks will definitely make a big deal. At that time, it will definitely be a negative obstacle to ibox promotion, but it will help us now."
"Didn't you really put subtitles on my camera?" Li Xiaole was a little helpless. TV is not like a movie. Many people suddenly switch channels to see a series. You can't just remind them like the beginning of the movie. If you want to remind the audience, you must remind them in the camera in real time... If you do this, then make the 3D effect too stupid. Think about it. Before the sword stabbed, the subtitles will remind you: "There is a dangerous shot soon, please pay attention..." Isn't this a spoiler!
"Li... I sometimes think you are really strange. You are a great designer, but you often ask some stupid questions." Jobs smiled and said happily: "Can't we update a version of the ibox software so that after everyone wears their eyes, ibox will be subtitled as soon as possible?"
"Can our technology do this?" Li Xiaole was stunned. Then he remembered that he designed a somatosensory TV. He couldn't help but curse himself as stupid as he was, and nodded repeatedly: "That's good, we can also give him some free gifts and promote him." 3D shots can scare people to a heart attack. This is probably an exciting reason for watching for many viewers. It would be better to do a promotion.
"Yes, Li, you're very smart, but I've actually done it." Jobs smiled on the other end of the phone.
"You've finished it?" Li Xiaole was stunned.
"First of all, I will apologize to the audience in the New York Times, and then I will invite him and his wife to Hawaii for vacation. The fee will be paid by me personally, and after I come back, I will have lunch with them. If I wait until the new iPhone comes out, I will give them one by one. I heard that the husband doesn't like you, but I am a loyal fan. Then I will let the New York Times publish this news in full and ensure the length of the article."
"I'm convinced you Steve... you handled it perfectly." This cunning Jobs... Li Xiaole was so impressed that he was impressed. Jobs only took one day to get from learning about this incident to completing the perfect treatment, and completely turned this crisis into publicity. The key point that people see is "Even if you are frightened by watching The Legend of the Condor Heroes, you can still go to Hawaii for a vacation and get the latest iPhone for free..."
"What you want to know most now is how the orders at Apple stores across Ibox will be like when The The Legend of the Condor Heroes are broadcast?" Jobs said with a smile.
"Let me guess, the order must have risen a little." Li Xiaole asked with his eyes narrowed.
"It's really just a little bit." Jobs deliberately dragged a long voice: "Ibox orders have been added from 30,000 units per day to 50,000 units per day."
This number made Li Xiaole's eyebrows jump. This number means that at least more than 1 million iboxes will be sold this month, which means that the audience ratings of "The Legend of the Condor Heroes" will increase by 1.5 million~~ The stone in Li Xiaole's heart was finally put down.
When he hung up the phone, Li Xiaole could only wait for the next week before "The Legend of the Condor Heroes" was played again. This week he was staring at the sales statistics of ibox every day. The sales statistics on the third day were released. The data of Apple stores were connected to the network system. Every time a product was sold, the head office would be recorded. The data obtained by Apple was that on the second day of "The Legend of the Condor Heroes" the ibox sold 87,000 units, which was much higher than people's estimates.
You should know that ibox is a TV, not a mass consumer product like the iPhone. After selling for a month, sales have begun to show bottlenecks. There is only one explanation for this sudden sales increase, that is, the influence of "The Legend of the Condor Heroes" has begun to spread.
Although this sales were not as good as the iPhone, it still surprised Apple. When Lei Ting learned the news, she couldn't help but sigh to Li Xiaole: "If you concentrate on Apple, your future may be brighter than being a director... Any product will have such a big profit..."
Just as Apple was considering whether to increase production capacity next week and allocate some iPad production lines to ibox in the next quarter, Ibox's sales on the third day surprised everyone. The sales of ibox actually exceeded 100,000 for the first time in a single day. After two months of sales, it set the highest sales record in a single day!
Chapter completed!