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902. Chapter 902 Scene 902 Promotion before the release

"Ah?" Li Xiaole then turned around and saw Maki Jue Bei standing behind him, and asked curiously: "What's wrong with Miss Jue Bei?"

"Hmm...? Oh~~~" Jubei Maki reacted, raised his glass with a red face and said loudly: "I am here to wish you a happy marriage with Miss Ha Ji-won and a son soon~!" After that, Gududu drank a whole glass of wine and walked away staggeringly.

"What is she talking about?" Ha Ji-won looked confused...

"I don't know, what she spoke Japanese..." Li Xiaole shook his head helplessly.

"Why do I feel ambiguous..." Ha Ji-won squinted his eyes and said suspiciously: "Did she ask you to go to her room tonight? I just reported the hotel room number, it seems that it is coming at 100?"

"Is that true~?" Li Xiaole was stunned, then stood up and pretended to be surprised and said: "Then I should go and confirm it~"

"Li Xiaole, you~!" Ha Ji-won widened his eyes when he was angry, and Li Xiaole laughed as if he was winning.

Looking at the two people giggling not far away, Inoue Yuhiko couldn't help but sigh, comforting Maki Hiroki who had come back to sit down and said, "I'm right."

"Well, they are really a good match. Alas... the hot love can't beat the memories in the youth scroll~~" Juebei Maki also shook his little head. Although he was laughing at himself, his eyes were still a little wet when he looked at Li Xiaole... But he immediately wiped his tears, but he happily toasted with the people next to him again.

A week later, Li Xiaole took Inoue Yuhiko back to the United States with the crew, and then sat in the company's screening room with Tom Cruise and Wagner and watched "Slam Dunk". The result was not only that Inoue Yuhiko was moved to watch it, but even Tom Cruise opened his mouth wide.

They didn't expect that there would be such an effect after the final editing. It made people feel excited every second. You know, this is just a semi-finished product, and there are still many special effects for the post-production rendering that have not been added yet.

But everyone has another question: this movie is just two basketball games, or Japanese high school leagues. Can this become a top-notch movie in the United States?

"This animated film is almost impeccable in terms of quality... The only problem is that in the history of North American films, no Japanese anime has ever been successful... let alone a subject that focuses on characters." Wagner calmly analyzed.

This animated film invested 1.5 billion US dollars in production costs, plus 1.2 billion US dollars in promotion costs, and the cost is roughly equivalent to the popular "Kung Fu Panda" last year. However, "Kung Fu Panda" achieved an amazing result of 6.3.2 billion in the global market, ranking sixth in the historical box office rankings of animated films. Can "Slam Dunk" get the same result? I'm afraid that no normal person would think that this is possible.

After all, the top ten animations in the world are all "animal movies", and no movie with humans as the protagonist has been selected. Because as long as the characters are divided into audiences, this will greatly weaken the advantages of both young and old cartoons.

"Let's do what we should do." Li Xiaole smiled and blinked at Tom Cruise and said, "Tom, if I said I think the global box office results of "Slam Dunk" will not be worse than "Avengers", would you believe it?"

"Stop kidding." Tom Cruise couldn't help laughing. "Avengers" is the pinnacle of superhero films. Will a Japanese anime be compared with him?

"Lee, we are very confident that the global box office of "Avengers" will exceed one billion US dollars like "Boys" and I'm afraid no animated film has the chance to beat us." Wagner also looked confident. The highest record of animated films is only 920 million US dollars in "Monster Shrek 2", not to mention that the Japanese anime champion "Spiritual Away" has only 2.8 billion US dollars in global box office. "Slam Dunk" wants to compare with "Avengers", which is not at the same level.

"Then let's see the answer in the theater~" Li Xiaole smiled.

Tom Cruise looked at Li Xiaole's smile and went out, and couldn't help but mutter: "Will you lose to him this time... Wagner... How do you think the box office of "Slam Dunk" will be... "The box office miracles created by Li Xiaole have been unable to judge him by routine.

"It's definitely more than 200 million..." Wagner also had a complicated expression on his face: "If he adds his reputation and the box office of China and Japan... Maybe the global box office will exceed 500 million US dollars, or not..."

"Five hundred million..." Tom Cruise also opened his mouth wide when he heard it. It was really exaggerating to win a box office of 500 million US dollars in a Japanese anime...

But they didn't know that Li Xiaole's goal was far more than that. In Li Xiaole's heart, he always believed that youth and sports are the themes of love all over the world. Among the three major ticket warehouses in the world, China and Japan, the promotion of the movie "Slam Dunk" has reached its peak, and this is a work that is more deeply rooted in people's hearts than "Transformers" and so there is no need to worry about the box office prospects.

The only problem is naturally that there are indeed huge cultural differences in the North American market, and in this regard, they can only rely on the visual effects of motion capture technology to conquer the audience.

However, he had already planned the countermeasures. When "Slam Dunk" was released, that is, when the NBA Finals series was broadcast, the NBA League hoped and needed popularity just like him.

Whenever this time, when this annual global basketball event comes, there will be overwhelming NBA advertising videos on TV. This year, Black Pearl has reached a strategic cooperation with the NBA Major League, and he will shoot this promotional video.

This promotional video will not only be played on TV, but will also be played in the cinema as a trailer for "Slam Dunk", which is a win-win strategy.

It is not the first time in NBA history that it has collaborated with a film company to shoot a promotional film. When Michael Jordan, who was in full swing in 1996, was also combined with the film into the promotional film. Not only did the finals have a hot rating, but this animated film with extremely childish plot also won an amazing box office of 230 million.

This time, "Slam Dunk" is joined by many NBA stars and is directed by Oscar Best Director Li Xiaole. Of course, the NBA Major League will not miss this promotional opportunity.

So on Wednesday afternoon, Li Xiaole held a three-hour meeting with the NBA League Marketing Department to decide how to shoot the new advertising video.

Kevin True, the head of the NBA marketing promotion department, expressed his opinion at the meeting: "I don't think there is anything to discuss about this. Since "Slam Dunk" is the same as the NBA theme, it promotes the charm of basketball, then we think it is better to edit the stars' most exciting dunk movements so that fans can see the most exciting moments of basketball~ Let their hormones rise, the better it will be!"

"Well... this idea is not bad, but I think there is a better way." Li Xiaole shook his head and said.

"Is there any problem? We have been doing this for the past ten years." The tall Kevin Tru asked with a frown.

This time, the NBA major leagues asked Li Xiaole to shoot the advertising video for the finals, just to use Li Xiaole's fame and the 3D technology he displayed at the Beijing Olympics to promote advertising. He is just an amateur in sports advertising.

The positioning of sports promotional videos is very important. Whether it is basketball, baseball, or rugby, the competition is for viewers who are interested in sports. This type of audience is usually men aged 15-40, and they all love the intense and hot scenes.

"I think this method is too old-fashioned." Li Xiaole pursed and said:

"It's not the era of Jordan in the past, the era when audiences worship superstars. No matter how they shape players in the advertisements, they will not look at them with respect."

The NBA is a business league that has always relied on building basketball superstars to increase the influence of the entire league. Jordan, Kobe, and even LeBron James are all iconic figures that the league supports. The major leagues deliberately portray them as high-ranking "gods", just like gods descending to earth, allowing fans to look up and worship.

In the United States, such commercial sports leagues, such as baseball, rugby, ice hockey, and basketball, all operate the stars in this way, but this is a new generation of spectators who advocate personal freedom are already tired of it.

"What we want to strive for this time is those who don't watch basketball. I think the potential of ordinary audiences is huge. I want to create some players that ordinary audiences like, rather than superstars who are arrogant." Li Xiaole thought for a while and suggested that the current Internet age cannot follow the old path.

"Ordinary audience?" Kevin True said speechlessly: "This is probably a bit difficult... Basketball players are no more than football and rugby. The stars in basketball are all black people, and ordinary audiences will not like black people~"

After all, it is still a white society in the United States. For non-sports fans, black people are indeed not very attractive... Moreover, there have been constant scandals in the NBA in recent years. Not only are there stadium fights, but there are also various rapes, shootings, and drug abuse scandals on the court, which makes the entire NBA league look chaotic in recent years...

"Well, yes, black people cannot become idols of ordinary people, but they become role models in life. We have to tell the audience that they are not gods, but a group of ordinary people who work very hard~" Li Xiaole explained with a smile.

These older generations of sports people have not realized that the Internet era will disintegrate all authority, and any movement of creation is futile. They can only show sincerity and temporarily become weak and can only be recognized by the audience.
Chapter completed!
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