As time approaches, the publicity work before the release of "Slam Dunk" is gradually unfolding. This time, Black Pearl Movie has no viral marketing plan, it only uses network bombing; others include covers and interviews of magazines and newspapers, outdoor poster advertisements, theater screen trailers, 30-second TV promotional videos, etc.

The most powerful promotional video of "Slam Dunk" was broadcast on various sports TV stations. All the TV stations that broadcast the NBA had to broadcast an advertisement for NBA stars photographed by Li Xiaole. This advertisement bound to "Slam Dunk" to promote basketball sports is said to be filmed by Li Xiaole himself.

On this day, sports audiences across the United States will see Kobe, who is Rukawa Kaede motion capture actor, appear on TV. The promotional video shows him appearing on the court on time to practice at 4 a.m. every morning. At the same time, the black singer 50Cent describes a spiritual story in a low voice:

"There was a young man who wanted to make a lot of money. So he found a master and told the master that he wanted to be a powerful person. The master said, if you want to be a person like me, then come to the beach to see me tomorrow morning.

So the young man arrived at four o'clock, trying to make himself feel full of confidence. He was wearing a suit and tie. The master walked over and touched his head and asked, "How much do you want to succeed?" The young man said, "I really want to!" Then the master asked him to go into the water. So he walked into the sea like this. The sea water almost flooded the young man's waist. At this time, he was like a madman.

The young man thought to himself: 'I just want to make money, but he only teaches me to swim. I don't want to be a lifeguard. I just want to succeed!"

The master noticed this. So he said to the young man, "Go away a little longer." Then the young man walked away a little further. At this time, the water had almost flooded near their shoulders. The young man thought to himself, "This old guy is such a lunatic. He is very good at making money but he is a lunatic."

The master kept saying: 'Go a little further away, go a little further away.' At this time, the water was almost flooding his mouth. At this time, the master told the young man to walk back, and this guy must be crazy.

The master said at this time: 'Tell me what you want to succeed.' The young man replied: "Yes!" The master asked him to walk a little further. At this time, the master walked into the young man, pressed his head into the water, lifted it up, and pressed it into the water. Just when the young man was about to fail, the master picked him up. He told the young man that I have something to tell you, and he said to the young man: When your desire for success is enough to match the desire for breathing, you will succeed."

When 50Cent tells this story, the scenes of Kobe, LeBron James, and Allen Iverson, who participated in "Slam Dunk" stars recovered after being injured and gritted their teeth. Everyone only saw NBA stars performing brilliantly on the court, but few people knew the efforts they had put in for it.

Sitting in front of the TV, whether it is the high school students who are eating popcorn for summer vacation, or the office workers who are tired for a day and are desperate about life, they are all touched by these scenes. It turns out that behind those successful stars is so much hard work, and they are ordinary people like us...

These players flying around the basketball court are the same as everyone. They grit their teeth and move forward every day, facing the various hardships that life has given us. Do you want to succeed? No one is watching TV and eating popcorn for success!

In these painful training scenes of the stars, 50Cent continued to question the audience who watched the scene and said:

"I don't know how many of you who are watching the video have had asthma? If you have ever had this experience, you will feel like you can't breathe, and you will take a deep breath and breathe like this. The only thing you have to do at this time is to absorb fresh air.

At this time, you will not care about the NBA suspension! You will not care about what is being broadcast on the TV! You will not care about whether anyone calls you! You will not care about the trivial matters of the party! At this time, all you care about is to absorb some fresh air while breathing, that's all!

When you understand that your desire for success is like your desire for breathing, you will succeed! Let me tell you: First: Many of you say that you want to succeed, but in fact you don’t think so, just think a little bit.

Your desire for success is not even as good as your desire for party, and as good as your desire for being handsome. Most of you have the desire for success that is not even as good as your desire for sleeping in!

Some of you are even more willing to sleep in. I want to tell you that if you are a person who is born to be successful, you need to be willing to give up the right to sleep~~

You will be willing to give up two or even three hours of sleep! If you really want to succeed, at some point, you will stay up late for three consecutive days. Because if you go to bed at this time, you may lose some chances of success. This is the time to test how much you want to succeed. You will experience some sleepless nights, and listening, you will even forget to eat because of success. Do you know that Beyoncé didn't eat for three days to write songs?

Don’t cry and don’t think of giving up! You have already felt the pain and been injured, so fight for rewards! Don’t go to bed, that’s a sign of unsuccess. Boy, listen, I’ll tell you today: You can do whatever you want, you can wander around as you want, and you can spend it very excitedly when spending money. But if you don’t force yourself hard, you have nothing to do with success!

Until you no longer comfort yourself, I actually don’t need that money, I already have everything I want! You will succeed!!”

In this promotional video for the next three minutes, almost all the stars involved in "Slam Dunk" appeared on the screen to show their efforts and sweat behind the stadium.

That night, both the young students who were idle at home and the office workers who were overwhelmed by work during the day were touched by the stars who gritted their teeth and persisted in the promotional video in front of the TV.

Is this kind of promotional video very old-fashioned? Yes, just like the protagonists of many inspirational movies, those black players work hard from the bottom to finally succeed, but no matter how everyone teases the preaching elements of this story on the surface, they will still be touched by such shots in their hearts.

Everyone wants to succeed, but how much do you want to succeed? This question echoes in everyone's heart in front of the TV.

Each of us is weak. Although everyone has thought about success, when facing the real world, we are stabbed countless times. We blame society, resent schools, and companies, and find various excuses for ourselves. But have you really devoted all your experience to it?

No matter your success is to make money, play ball, sing, or even gain love, have you really persevered and put your best efforts into it?

Is it a leisurely life, or is it a waste of everything now and focus on your dreams, and success is only a line of separation... Life is a game. Maybe you will not win the championship if you work hard and sprint, but staying there and cursing about the uneven venue. Is it really the life that people want?

The spirit of sports is to transcend, not to transcend your opponent. Use your all to surpass your limits, so that you can run the most exciting journey in this life game~~~

When the promotional video "How much do you want to succeed" was broadcast, a poster was posted on the NBA's official website. One end of the poster was players such as Kobe, Iverson, and James, and the other end was an animated character from "Slam Dunk". The title reads: "Life is a game, we are all on our own court."

This also sparked heated discussions among netizens. Everyone thought the promotional video was very touching. A netizen from New York, "Flying Shark", replied: "I never knew that these players had this side in private. I thought they could only go to bars and play with women~~"

An anonymous netizen also commented: "Although this promotional video was obviously made by Li Xiaole for the NBA to promote his new film, I still have to say that this is the best promotional video in the NBA in the past ten years~! Those films were so weak that I wanted to play basketball~! I really want to see what the Japanese basketball animation is talking about~"

However, a considerable number of netizens are also complaining that a fan named "Forever Flying Man" under Li Xiaole's Facebook left a message and sarcastically: "Don't these players work hard with annual salary of over 10 million? If I get so much money, even if I break my legs, I will get up at 4 o'clock every day to train~~ I don't understand what is worth sensational~"

Of course, there are only a few such people. Only those picky old fans are so mean. Many people who don’t watch the NBA are moved by this promotional video when they see this video.

At the same time, every night on Pirates TV, Li Xiaole, the gold medal commentator, appeared in the Pirates' football review prediction session again, predicting the finals prediction like last year. This time his prediction was not unexpected at all. He announced loudly on the screen: "Yes, the Lakers will win the championship and will win 4-1, because Kobe, like Rukawa Kaede in "Slam Dunk", he also has a champion heart~~ while the Magic team does not have such a leading figure~~"
Chapter completed!