There are four levels of Douyin MCN institutions, namely "entry level", "content level", "core level" and "strategic level".

The level of the company depends mainly on the company's strength.

For MCN companies, the company's strength refers to the number, size, and popularity of its anchors and short video experts... The more anchors and short video experts there are, the larger the size, and the higher the popularity,

This means that the stronger the MCN company is.

The stronger the company is, the higher the level of being classified after entering Douyin.

Of course, this is just the general situation.

In addition to looking at the company's strength, the hierarchical division of Douyin MCN institutions also has some other requirements.

For example, Douyin official requires that the registration time of MCN institutions be more than half a year... This requirement is not divided into hierarchical levels, such as "entry level", "content level", "core level", and "strategic level".

However, the "entry level" has a "single unique batch" channel.

If an MCN company is particularly excellent, even if the registration time is less than half a year, it can still apply through the "single unique batch" channel. If the application is passed, it can become a "endurance-level" MCN institution on Douyin and enjoy relevant support policies.

It was with this that Sanmu Media became a "entry-level" MCN organization on Douyin... At that time, Sanmu Media had become tens of millions of internet celebrities, and also the new popular internet celebrity "Tongbaobao".

, meets the prerequisites of "specially excellent".

After the New Year, because he had a lot of things, he did not pay enough attention to the entertainment live broadcast business. Now, Sanmu Media has been upgraded to a "core" MCN organization. While he was excited, he was full of enthusiasm and prepared to turn the company's entertainment live broadcast business.

Replan.

At the meeting, he first emphasized the significance of "Samu Media upgraded to a 'core-level' MCN institution", and then put forward multiple requirements, including: speed up the construction of the team, speed up the recruitment of anchors, improve services and training.

System, etc.

Zheng Lingfang put on her clothes and left, and Li Chuan sat alone in the office and started working.

Later, Yu Jie never looked for him again.

He would rather do it smaller than be controlled by others and work for others.

Zhu Fang is pregnant now, no matter how busy he is in work, he has to take time to take a look, otherwise it will be difficult to feel at ease.

This is undoubtedly good news.

"Script? What script?"

Supporting best friend, played by Zhou Mengxue;

Supporting role Chairman, played by Li Chuan:

Director, screenwriter, and as Jay.

"This is a normal routine for film and television dramas." Yu Jie explained from the side.

Of course, Li Chuan wanted to do this, but Douyin officially controlled the quota of "strategic" MCN institutions very strictly. In addition to the earliest ones, that is, the ones that helped Douyin grow when Douyin was first established.

There are almost no quotas outside of MCN companies being listed as a "strategic" MCN organization, especially Douyin has grown up now, and the quotas for "strategic" MCN organizations have long stopped issuing.

"Wu Jinyan has seen it."

The current "Tong Baby" can be said to be one of the most popular internet celebrities on Douyin.

What task?

In the name of "Samu Media", an application was submitted to the official Douyin, that is, Sanmu Media applied to become a "core" MCN institution for Douyin.

Of course, I went to Chenghai International to see Zhu Fang.

"It doesn't matter whether it is reasonable or not, what is important is that the audience likes to watch."

The next day, continue to be busy.

"I've written so soon..."

Yu Jie said, and sat down at the desk, handed a stack of A4 paper in his hand to Li Chuan.

Douyin’s current strategy is to be an open content platform... An open content platform must follow the principle of “fairness and justice”, otherwise no one will buy it.

Seeing this, Li Chuan was stunned for a while before he realized it.

The biggest advantage of upgrading is that the share ratio of entertainment live broadcasts has been increased.

No matter how itchy he felt, he could only bear it secretly.

The protagonist Wei Ying, played by Wu Jinyan;

There is no way, Zhu Fang is pregnant, so bad things are definitely not allowed.

Li Chuan didn't react for a moment, and it was not until he saw the lines of big words written on A4 paper that he suddenly realized.

Some people may also ask, Miki Media is so powerful, why only jump to one level? Why don’t you jump to two levels and apply for a “strategic” MCN organization directly?

Entry level: 55%;

Three days ago, February 16th, that day was Li Chuan's "premiere after the New Year"... He was very busy all day because he wanted to broadcast live, but no matter how busy he was, he took a few minutes to

The Administration has arranged a task.

However, doing so is equivalent to being bound to TikTok.

If Douyin collapses one day or the momentum is wrong, Sanmu Media will find it difficult to convert the platform, and it is likely that it will be exhausted on Douyin; and even if Douyin does not collapse, Sanmu Media will be forced to accept Douyin.

If you lose your business autonomy, you will become a worker.

In the past six months, Sanmu Media has developed extremely rapidly, and its size, popularity and influence have long exceeded the needs of "content-level" MCN institutions.

Before the New Year, around New Year's Day, Yu Jie had specially communicated with Li Chuan about the script, but Li Chuan didn't understand these things and was too lazy to worry about them. He just said, "You can do it yourself."

Sent away.

Li Chuan was speechless for a moment, and finally waved his hand and said, "Forget it, I won't look at it anymore. You go and show it to Wu Jinyan, just let her agree."

At the right time, Li Chuan returned to the office for dinner, and then went to the second floor (19th floor) to inspect.

Therefore, although Sanmu Media has developed very well in the future, it has not been able to upgrade.

Sanmu Media, which owns Mr. Sen, is an absolute leader in e-commerce live broadcasts. So far, no MCN company in Douyin can compare with it.

As noon approached, the office door was knocked.

Li Chuan was speechless, shook his head helplessly, and said, "Okay, let's do it... When will the photo shoot?"

Li Chuan said, holding the A4 paper in his hand and flipped through it.

Content level: 60%;

The next morning, Li Chuan called Zheng Lingfang to his office as soon as he arrived at the company.

Sanmu Media was registered and established on August 16, 2018. By February 16, 2019, the registration time was exactly half a year.

Although Sanmu Media has not made any efforts in short videos, they have "Tong Baby".

Sanmu Media has been upgraded from "entry level" to "core level", and the share share ratio has increased by 10%!

However, this situation changed three days ago.

Zheng Lingfang came to the office, looked at him just one glance, then walked straight to the inside of the office, pushed open the door of the rest room, and walked in... She didn't say a word throughout the whole process.

This is of milestone significance for the development of Sanmu Media.

"At least another week, I just finished writing the script and the storyboard has not been finished yet. It will take time to prepare for the crew or something."

There are not many benefits, but the disadvantages are extremely great... Li Chuan will definitely not do this kind of loss-making business.

Li Chuan could not accept this point no matter what.

Previously, with the help of Sanmu Media, Li Kun seized the huge dividends in the early stage of Douyin live broadcast, and became the top entertainment anchor of Douyin, and has been maintained until now... Sanmu Media relied on the sign of "Mr. Kun" to live broadcast in entertainment live broadcast

The field has expanded rapidly, recruiting a large number of excellent anchors, and becoming the leading entertainment live broadcast guild of Douyin.

Therefore, Douyin will not provide too much help to MCN companies that it owns or holds. At most, it will provide some traffic packages, and it will be the kind that limits time. After time has passed, what should it be done or what should it be done.

Li Chuan was stirred up several times, but eventually he was controlled.

However, when he was sleeping at night, he unconsciously thought of Zheng Lingfang...

Douyin’s e-commerce live broadcast is not doing well now. Mr. Sen’s sales alone are half as high as theirs.

"Come in!"

Li Chuan looked away from the computer screen and looked at Yu Jie in front of him.

The main creative team of this project has previously decided on part:

This change instantly turned Sanmu Media's entertainment live broadcast business into profits.

However, the "single unique batch" channel is limited to "stay-level" MCN institutions.

Core level: 65%;

The reason is nothing special, it is because the content of this script... is too bloody.

Before, Sanmu Media's entertainment live broadcast business has been losing money... At first, it was more compensation, but later, as the business gradually moved on track, the number of anchors has increased and the amount of money has been paid less and less, but it has never been

Can turn losses into profits.

"Sister Wei's Workplace Diary" is an online short drama set aside before the New Year. The main purpose is to help Wu Jinyan accumulate fans on Douyin and change his personality to meet the needs of live streaming to sell goods later.
To be continued...