Chapter 296 Crazy speed of increasing fans

After the plan was decided, Li Chuan was not in a hurry to design negotiations with Langko because March 22nd was Saturday and he was going to broadcast it live again.

Although it is important to "negotiate with Langko's design and determine the development plan for the headquarters building and live broadcast base", in comparison, it is more important to make money on live broadcast.

Making money on live streaming is a serious matter, and you cannot delay it no matter what.

So, Li Chuan just called Langko Design and asked the other party to come up with a complete design plan as soon as possible and discuss the specific negotiation matters in a few days.

After calling, he started to be busy with live broadcasts.

During the live broadcast on the evening of March 22, he once again made sales of over 200 million.

The specific data are as follows:

Live broadcast duration: 5 hours 32 minutes

Viewed by: 48.607 million

Peak popularity: 1.119 million

Average popularity: 583,000

Li Chuan: "What is the hot search title?"

Li Chuan: "Is it very serious?"

Yu Jie: "I have an idea. Since other platforms are stealing our videos, we might as well settle in directly, open an official account on all platforms, and update the videos simultaneously, so..."

Yu Jie: "There are any platform, Kuaishou, Weibo, B station, Xiaohongshu, QQ highlights..."

After deducting returns and platform commissions, the final net profit is...71.402 million.

Yu Jie: "The problem? Well... there is indeed something wrong."

The open-screen advertisement obtained in "Sister Wei's Workplace Diary" is also the same, but it only lasted for two hours, while Andy Lau lasted for several days.

‘Wu Jinyan’s speed of increasing fans is also considered to be a phenomenon.’

Who is Jay Chou?

In the eyes of ordinary audiences, Jay Chou is a superstar with many popular songs and a large number of fans; but in the eyes of business people, Jay Chou is not a simple singer, but a "traffic devil".

Since then, Vancl Eslite has become a abandoned son of capital.

What does this mean if you have more than one million fans a day?

This reminded Li Chuan of Andy Lau in later generations.

Yu Jie: "How dare you... I have any tasks, just say it. Even if I am exhausted, I will get up and work for you."

Li Chuan: "I know this."

"Lonely...Damn!"

Yu Jie: "That's right."

Li Chuan: "Why do you think? "Sister Wei's Workplace Diary" is so popular that it depends entirely on Douyin's promotion and help. You have entered other platforms, what do you think on Douyin?"

‘I was too busy with work before and didn’t have time to pay attention. I had nothing to do now. Why don’t I… ask Yu Jie?’

Li Chuan: "When did I say that?"

Average customer unit price: 76.7 yuan

Li Chuan: "What does it mean?"

Perhaps in the eyes of Douyin, the only stars who can compete with the "big traffic demon king" are the old superstar Andy Lau.

As soon as this video was released, it caused an uproar.

He played for more than an hour and was a little tired of playing, so he went to the private theater again and found a movie to watch.

Li Chuan: "Lao Yu, what are you doing?"

Li Chuan sighed inwardly and said, "It seems... "Sister Wei's Workplace Diary" is really popular!"

He was also urged to go back while he was free.

The veteran superstar Andy Lau has always opened a social account before, but in 2021, he entered Douyin with a high profile.

Douyin signed Andy Lau for Andy Lau out of the strategic need of "competing with Kuaishou", so of course they must provide the highest-standard traffic support.

The total sales are 210 million yuan, the conversion rate is 5.6%, and the calculated profit is...79.335 million.

After the live broadcast on March 22 ended, Li Chuan finally got idle.

Yu Jie: "I know, we have reported everything we see, but the effect is not very good. There are many accounts that steal videos. We don't have enough staff and we have to be busy with other tasks and can't handle them."

...

Nowadays, there are not many celebrities who have joined Douyin. For celebrities like Chen He who are particularly well-known, Douyin official will of course provide traffic support to a certain extent.

"Well, that's good news, too."

Li Chuan: "Which platform?"

Yu Jie: "Uh, that's it... Yesterday, in the seventh episode we posted, the plot progressed to Wei Ying killing the first villain in the play. This is similar to Wei Yingluo's performance at the beginning. Those who have watched "Story of Yanxi Palace" were inspired by the audience, so this kind of hot search came out."

Those who don’t know think Lei Jun is a fan of Jay Chou.

Li Chuan: "Oh? That's quite hot."

As the most failed investment case in Lei Jun's life, Fancl Eslite will of course be praised by people from all walks of life.

Li Chuan: "Oh, this is good news, that means the audience has entered."

Of course, he said something nice.

But only those who are truly familiar with the inside story understand that Lei Jun's resentment has not yet subsided and his heart has not yet passed the threshold.

Average profit margin: 38%

Increased fans: 688,000

Li Chuan: "Zhou Mengxue?"

Li Chuan: "Okay, don't complain. I'm fine. I just want to ask about the situation of "Sister Wei's Workplace Diary."

Yu Jie: "That's right, but we... didn't sign a contract with Douyin."

However, as soon as the Jay Chou incident occurred, everything was wasted.

Yu Jie: "Sister Wei is still Sister Wei."

Li Chuan: "What's the problem?

Yu Jie: "There are many stolen videos on the outside station."

‘Ask, I’m idle anyway.’

As a well-known business tycoon in China, Lei Jun has always been known for his "accurate vision". He has few cases of failed investments and many cases of successful investments.

Yu Jie: "Zhou Mengxue has also gained a lot of fans."

Yu Jie: "Oh, the situation is very good in "Sister Wei's Workplace Diary" and the number of views is very high. The seventh episode I just posted yesterday was less than 24 hours, and the number of views has reached more than 80 million. The number of views in the first six episodes has now exceeded 100 million."

He hasn't returned to the Peach Blossom Garden Villa for more than half a month. Cheng Lulu is almost growing hair. Recently, she sent him WeChat messages every day, saying, "Husband, I miss you, when will you come back?"

However, he did not expect to be exaggerated to this extent.

"Well, Wu Jinyan can now increase his fans by more than one million a day."

Yu Jie: "Well, the popularity is very good. On Douyin, the extreme speed stream and hot list have never stopped. They are still on the top of the website. The influence of the external network is also very strong. On Weibo, it will be on hot searches from time to time. I just posted one last night. Did you watch it?"

Chen Nian was insulted by countless Jay Chou fans, and Vancl Eslite was also boycotted by the entire network.

"Andy Lau's entry into Douyin" is a commercial behavior, and the reason is that Jay Chou entered Kuaishou.

Lei Jun is the largest investor of Vancl. He invested 100 million US dollars in it. After the Jay Chou incident, he almost lost all his money.

Yu Jie: "Well, when Wu Jinyan posted the video, she would @ Zhou Mengxue's Douyin account in the comments, so Zhou Mengxue's fans are also growing faster, and she already has more than one million fans."

Li Chuan: "Oh, that's right, it's not surprising that they have a good relationship."

Wu Jinyan's speed of gaining fans is not so exaggerated, but in comparison, the overall effect is similar.

There are not many cases of Lei Jun's investment failure. The project of Fancl Eslite can be said to be the most failed investment in his life.

In addition, Lei Jun himself would mention Jay Chou from time to time, and others would not forget it even if they wanted to.

Li Chuan: "Then what are you going to do?"

Li Chuan couldn't help but widen his eyes and said, "It will be over 20 million so soon?"

In this way, after several hymns, Jay Chou has changed from a famous singer to a "traffic devil" in the eyes of many business people.

Yu Jie: "Uh...why?"

In May 2016, a video appeared on the Internet, which was about Chen Nian, the founder of Vancl Eslite, and said: "I think in a hundred years, everyone will definitely remember Mu Dan, and Jay Chou will definitely be garbage."

Li Chuan: "No!"

Yu Jie: "Sister Wei is the nickname given to Wei Yingluo when "Story of Yanxi Palace" was broadcast...
To be continued...