Author: No wine on the table

"Do you find it useful?"

Li Chuan frowned slightly.

He has tried the method Wang Chengyong said.

When these six live broadcast rooms were first established, he was very interested and would go around almost every day.

Doing this can indeed bring a lot of traffic, but the traffic only belongs to him. Once he leaves, all the traffic will be gone, and those new anchors have no ability to retain people at all.

At first, he was unwilling to give up, but over time, his interest was wiped out.

After April, as he became more and more busy with work and lacked interest, he never went to these live broadcast rooms again.

If he doesn't go shopping, there will be no large-scale traffic injection. Therefore, after these live broadcast rooms have experienced a short-term popularity, their popularity gradually declined, and to this point.

In this regard, he also summarized the reasons and roughly analyzed three points.

First, the overall environment is not ideal.

Although Douyin in 2019 is still in the period of traffic dividends, the commercialization process is not high... The audience's understanding of Douyin is still an entertainment short video platform, and its e-commerce attributes are not strong.

In addition, Douyin does not support live streaming and selling goods enough... The current live streaming room for live streaming and selling goods is not as popular as entertainment live streaming rooms.

Second, the new anchor's level is insufficient.

Most of the recruitment of new anchors in Sanmu Online are new anchors. Although they have very good conditions, they lack experience and do not know how to use their own advantages, so they cannot retain people.

In this case, even if a large wave of traffic comes, these live broadcast rooms cannot complete the conversion. Once the traffic passes, what should it be done or what should it be done.

Third, Li Chuan cannot go to these live broadcast rooms every day.

He is very busy at work and has to go on business trips from time to time. It is impossible for him to send traffic every day.

However, if he goes there from time to time, the traffic will be very unstable and the audience will not be able to develop the habit... No matter how loyal the fans are, they will not be able to stay in these live rooms twenty-four hours a day and wait for him to appear.

If there is no stable traffic in the live broadcast room, the data cannot be raised, and it will be difficult to form a brand effect over time.

Li Chuan once considered that he would broadcast live in these live broadcast rooms at a fixed time. He thought deeply and even thought about the specific time points and behaviors.

His idea is that every Tuesday night, he first goes to "Wine, Water, Tea and Drink" for two hours, then goes to "Light Luxury Beauty" for two hours, and finally goes to "Delicacies of Mountains and Seas" for two hours, as for "Sports Outdoors"

The three live broadcast rooms, "fruit fresh food" and "living and home furnishings", will be broadcast on Thursday.

This stability can effectively increase popularity data. On the surface, this is very good.

However, Li Chuan thought about it again and again and finally gave up.

Why?

First of all, he is very busy at work and it is difficult to ensure a stable live broadcast time.

If he fishes for three days and drys the net for two days, the traffic will not stabilize, and it will make no sense.

Secondly, his broadcasting three days a week will greatly consume the audience's enthusiasm.

If the audience watches too much, it will easily cause aesthetic fatigue.

Once the audience's aesthetic fatigue arises, his own traffic will decrease.

This is particularly critical.

Today's Sanmu Network is almost entirely supported by him. If his traffic drops, it will be a very important blow to the entire company.

So, overall, his idea of ​​going to the Ribu Luo Live Room to stabilize live broadcast is not advisable, and it may have an effect of harm than good.

Of course, Wang Chengyong also knew these problems.

However, he is the head of the e-commerce department. He cannot do the live broadcast room with the greatest responsibility.

Therefore, he was still very disappointed when facing Li Chuan's statement.

"never mind."

Li Chuan shook his head slightly and said, "Wait a minute."

"What are you waiting for?" Wang Chengyong was a little confused.

"Wait for Yang Runxin."

"Um?"

Wang Chengyong was stunned for a moment, then reacted and asked quickly: "What do you mean... when Yang Runxin's popularity becomes, let her take the Ribu Luo live broadcast room?"

"Um."

Li Chuan nodded calmly.

He was anxious to bring Yang Runxin to the live broadcast room, and this is the main purpose.

The live broadcast room is very important. If you can’t do it, the company will not be able to develop healthily.

If you want to build the live broadcast room of Sun Buloss, you must have stable traffic injection.

In this regard, he is not suitable, but he can let his assistants do it.

As long as he cultivates the auxiliary broadcaster and lets the audience in the live broadcast room know him, he will eventually be able to make the auxiliary broadcaster represent him to a certain extent.

At that time, the assistant broadcaster can take his traffic to the Ribu Lok live broadcast room to stabilize the live broadcast, which will form a stable traffic injection.

Although some of the traffic brought by the broadcasting assistant is definitely not as good as that of him, if he does not show up in public, he can greatly avoid the audience from becoming aesthetically tired of him.

This is of great significance.

As long as he can ensure that his traffic does not decline, the live broadcast room will not set, even if the increase is small, the company will enter a virtuous cycle as a whole. Over time, the brand effect will be formed.

These questions are not complicated. Wang Chengyong thought about it for a while and then understood.

"That's great. If this is the case, there will be hope in the live broadcast room that day!" Wang Chengyong was overjoyed.

"Don't be too happy too early."

Li Chuan waved his hand and said with a slightly serious expression: "Yang Runxin has not been on the live broadcast yet. What is the specific situation? I don't know yet. At that time, if something happens, this plan will be wasted."

When Wang Chengyong heard this, his face froze and said, "Yang Runxin is very good and talented. It should... nothing unexpected happens, right?"

"Um?"

Li Chuan raised his eyebrows slightly, looked at Wang Chengyong with a hint of playfulness, and said, "Didn't you just say that she is not experienced enough and has problems easily?"

"Well."

Wang Chengyong looked embarrassed and said, "That... I was wrong just now."

"grass!"

Li Chuan couldn't help but curse and said, "Where are you playing face-changing with me?"

"No, I... really think she can do it."

After Wang Chengyong finished speaking, his old face turned red.

"Okay."

Li Chuan was too lazy to talk nonsense, and waved his hand and said, "Yang Runxin, although the probability of a problem is not high, it is hard to say what will happen now... She will be on the live broadcast tomorrow, you must

If you cooperate well, you can’t be bad at what you should say and do, do the same thing. Do you understand?”

"clear."

Wang Chengyong said seriously: "I will go back and arrange it. I will teach her what to do and what not to do in the shortest time."

"Um."

Li Chuan nodded and said, "Then, plan her live broadcast time, when to live broadcast in which live broadcast room, try to fix it... Only when the traffic is stable can you get, it's messy, and the audience doesn't know what it is.

Look at it when you want to."

"I see."

Wang Chengyong promised: "Don't worry, I will make arrangements."

"Um."

Li Chuan nodded again and continued, "Also, you should strengthen supervision on the new anchor and cultivate them as soon as possible. The live broadcast room of Sun Bang cannot rely on Yang Runxin alone... She alone,

It won't last long."

"I've been doing this, and now, I spend half of my time on them."

"Well, try to be more efficient and don't be stubborn. When you encounter good seedlings, you should be patient and cultivate them. If you can't help them, please change them quickly. We have limited energy and can't waste time on them."

"Oh, OK."

"Okay, it's almost done, you can go and do it first."

"good."

“…”

At 2:15 pm, Wang Chengyong left the office.

After Wang Chengyong left, Li Chuan sat alone behind the desk, picked up the A4 paper and carefully checked the data in the live broadcast room.
To be continued...