Chapter 380 520 Special Session, Surprise Guests

Author: No wine on the table

Chapter 380 520 Special Session, Surprise Guests

These comments are positive overall.

Although there are many people inside, they are slandering and scolding, but the number is not large, and each one has been attacked a lot.

Some people may ask, is this phenomenon spontaneous?

Of course not!

Last night, when Li Chuan broke the single-game sales record, he had a premonition that he might be on the hot search because of this matter.

For this, he made some preparations in advance.

He made a response plan and then ordered Zhu Chenwei to hire a group of naval troops.

The overall idea of ​​the response plan is still the same... attacking vicious comments and supporting friendly comments, but the content is more detailed than before.

He has positioned several groups, namely the shop owner who claims to be a "physical", the peers who are engaged in live e-commerce but are not very good at doing well, the traditional search e-commerce practitioners, the losers in life, etc.

Several groups are most likely to post vicious comments and need to focus on guarding them.

Based on the characteristics of each group, he analyzed what each group might say, and based on this, he proposed specific response measures.

For example, if the small shop owners respond, they will deny their concept of "entity" and crack down on the root... Doing so will likely shut up.

For example, if you are engaged in live e-commerce but are not doing very well, your countermeasures are to directly say that they are sour and say that they are useless... As long as you scold them harshly, you will likely shut up.

That's roughly what the content is.

This response plan is very detailed, which is equivalent to providing a work outline for the navy, which can greatly improve their work efficiency.

Li Chuan stayed until three in the morning before writing this response plan.

After the plan was completed, he sent it to Zhu Chenwei and ordered the other party to pass on the plan so that the navy can quickly learn, master it, and then stand by at any time.

At noon on May 19, the entry [Mr. Sen broke the sales record again] became a hot search. The navy took immediate action, instantly controlled the situation, and successfully guided the subsequent public opinion direction.

In this way, the current situation was just now.

Li Chuan was very satisfied when he saw this scene.

He felt that he had found the key to deal with the public opinion crisis.

The response plan he made was not a one-time one. If similar situations occur in the future, he can continue to use it and adjust and improve the plan according to the response results of each public opinion crisis.

By the time the response plan is improved to a certain extent, he is equivalent to having the key to respond to the public opinion crisis.

...

At around 6 o'clock in the evening, the entry [Mr. Sen broke the sales record again] dropped from the top three of the "hot search rankings" to outside the tenth place.

As the popularity decreases, this matter is basically over.

Seeing this, Li Chuan felt much more at ease.

He is the "No.1 person in the live streaming industry" and the NO.1, and his status and influence have nowhere to be increased.

The "breaking the single-game sales record" incident has little publicity to him.

The most important thing he is to ensure his own "safety".

This "safety" does not mean physical safety, but reputational safety.

From this perspective, the best result is not the outbreak of a public opinion crisis.

However, everything is unexpected.

Just when Li Chuan thought everything was about to end, another wave of turmoil was caused on the Internet.

The cause of this incident was caused by him.

At around 7 o'clock in the evening, he posted a Weibo post with the content:

[520 Online Valentine's Day special session will be broadcast at 6 pm on May 20 in the Taobao live broadcast room. There are also surprise guests waiting for you to see!]

There is also a poster below the text.

There are two people on the poster, one is Li Chuan himself and the other is a black shadow... Through the outline of the black shadow, it can be determined that the guest is a woman with good figure, but it is impossible to accurately identify which person it is.

Why did Li Chuan post this Weibo post?

In order to promote the "520 Special Session".

As a famous online Valentine's Day, "520" has long been transformed into a "new shopping festival" by various capitals.

On May 20th, all kinds of businesses will hold activities and use all means to guide young men and women to shop.

Against this background, Li Chuan, as a host of goods, is certainly not immune to the vulgarity.

Therefore, he decided to hold a "520 Online Valentine's Day Special Session".

This matter was actually decided very early, and the specific time should be early May, more than half a month ago.

At that time, Li Chuan and Wang Chengyong and others had a meeting.

At the meeting, they discussed and determined that the "520 Online Valentine's Day Special Session" would be held and many details were agreed upon.

Since May 20th is not a Saturday, the "520 Online Valentine's Day Special" will not be held on Douyin.

If you are not on Douyin, then it must be Taobao.

Li Chuan's consistent principle is to broadcast live on Douyin every Saturday. If there is a special festival, he will go to Taobao to do a special show.

At the end of the meeting, they communicated with Taobao Live and easily obtained the best recommended resources on the site.

After the recommended resources are determined, the product selection and preparation will be started according to the regular process.

After nearly half a month of preparation, the "520 Online Valentine's Day Special" has been almost done.

However, on May 16, Li Chuan accidentally received a WeChat message from a female star.

They communicated on WeChat and finally decided: the female star joined halfway and became a special guest of the "Mr. Mori 520 Valentine's Day Special".

This is not the first time Li Chuan’s live broadcast room has been to a celebrity guest.

The e-commerce department has long been used to this kind of matter.

Wang Chengyong held a meeting with several team leaders of the e-commerce department. After a brief study, he determined a set of publicity plans.

The content of this promotional plan is very simple, which is to let Li Chuan post a Weibo announcement on the day before the "520 Online Valentine's Day Special" day, that is, on May 19th... A poster is included on Weibo, and on the poster, Li

Sichuan's photos are exposed, and the guests' photos are temporarily hidden.

They have used this promotional plan before and the effect is pretty good.

Li Chuan had no objection to this, and after thinking about it, he agreed directly.

Everything went according to the established plan, but there were some problems with time.

Originally, the promotional Weibo should have been published on the morning of May 19.

But Li Chuan stayed up late to write a response plan yesterday and didn't go to bed until four in the morning, which caused him not to get up on the morning of May 19.

It was already noon when he woke up.

At noon, it happened to be the time when [Mr. Sen broke the sales record again] became a hot search.

This incident instantly attracted all his attention, causing him to forget about "sending promotional posters".

This forgetting lasted for most of the day.

It was not until around 7 o'clock in the evening that Wang Chengyong called to remind him that he had just recalled.

After remembering it, he quickly took out his mobile phone and posted a promotional Weibo.

At that time, he didn't think much about it, only knew that he had forgotten and delayed it, so he seized time to make up for it.

However, he ignored one problem, that is, he just became a hot search for "breaking the single-game sales record". At this time, posting the "520 Online Valentine's Day Special" promotional Weibo may cause a rebound in public opinion.

By this carelessness, an accident happened.

At around 7:30 pm, the entry [Mr. Sen’s Online Valentine’s Day Special] became a hot search on Weibo, which once again sparked heated discussion.

[Live broadcasts every day, don’t you make enough money?]

[-You can't say that, 520 is online Valentine's Day, and merchants will do activities. It's normal for him to start a live broadcast.]

[-No way to live is left, right?]

[-Why don’t you leave a way out for people? He can live broadcast, you can live broadcast, each broadcasts, what does it matter?]

[-Brother, he started broadcasting and sucked away all the traffic!]

[-Mr. Sen has traffic, that's his ability. If you don't have traffic yourself, who can you blame?]

[-Haha, you have the ability, right? If you have the ability, you will make money from the whole world!]

[-He does this, but he doesn't leave anyone a way out!]

【-I don’t want any face!】
To be continued...