Li Chuan called Yu Jie over to discuss with him the follow-up hype of the "Double Eleven Special Festival".

Wang Chengyong and Chen Chen are not professional in hype. Yu Jie has been in the entertainment industry for several years and is somewhat familiar with this aspect.

After listening to the story, Yu Jie probably understood what Li Chuan was going to do. He lowered his head and thought for a while, and then said:

"Let me do this, I'll ask Xiao Zhou (an employee of the Operations Department, proficient in PS) to make a poster for you, and then add a copy and post it on Weibo.

Try to contact the previous guests and ask them to help forward them. I will buy some press releases here to try to quickly put the topic on the hot search.

In addition, you can record another video and post it to platforms such as Douyin, Kuaishou, and Bilibili to expand your influence... What do you think of this operation?"

Li Chuan frowned slightly when he heard this.

In his opinion, Yu Jie's plan is not good or bad, it can only be said to be too regular.

There will definitely be an effect, but don't expect to burst out with heat.

"Do you think it's inappropriate?" Yu Jie saw Li Chuan's hesitation and asked.

Li Chuan did not answer, and remained silent for a while, and then asked a seemingly irrelevant question.

After another half a minute, "Pan Zi" replied again:

Li Chuan looked happy and asked again: "Is it the only two of us who have exceeded 100 million on this Double Eleven?"

A few seconds later, "Pan Zi" replied.

He looked at Li Chuan and asked tentatively: "Do you want to... play bundled hype with Sister Ya?"

"New anchor and old anchor."

Li Chuan explained: "Although Mr. Sen is selling less, he is a new anchor, and he does not have more than five live broadcasts; Sister Ya sells more because she is an old anchor and has rich live broadcast experience... It can create a feeling that the old anchor is still strong and the new anchor is coming in full force."

"Okay, I get it."

The "bundled hype" mentioned by Yu Jie is just a better statement. If it is replaced by a bad statement, it is just a word - "free".

He still has to post on Weibo, or contact the guest to help him forward it to create popularity.

Li Chuan nodded with a smile.

Who will get the help of whom?

Of course, Li Chuan is helping with Sister Ya.

After Yu Jie left the office, Li Chuan sat on the sofa and began to contact the previous guests with his mobile phone.

"What's wrong?" Yu Jie was a little surprised.

“328 million!”

"The difference between 100 million and 300 million... is a bit much."

"Um."

[I haven't been doing live broadcast for a long time, and it's less than two months. I can count the number of live broadcasts with one hand... I am a new anchor, and I am really excited to get such results. Thank you for your support...

"Pan Zi" sent this guy on WeChat, but didn't reply for half an hour; he called him and refused to answer.

For example, Zhang San and Ma Yun eat and drink together.

In fact, Zhang San may just be a primary school teacher. He and Ma Yun are classmates. They haven't seen each other for a long time. They accidentally had a meal and had a drink together.

"oh?"

People can think of it for a long time, and fakes can become real.

Although the audience does not know Zhang San, they subconsciously think that Zhang San is a business tycoon.

"How did you just say you want to promote it? Buy the press release, right?"

In addition, I would like to express my special thanks to the guests who attended yesterday @Pan Changjiang, @Snow Li, @Feng Timo, @Modern Brother Liu Yuning, @Crazy Little Brother Yang, @Tong Baby, @Wu Xiaobai's Amusement Park. This result was created by us together...]

[Teacher Pan is troubled!]

Li Chuan suppressed the urge to curse in his heart and replied respectfully:

“…”

“What keywords?”

"Well, the third place is more than 80 million."

At four o'clock in the afternoon, Li Chuan posted on Weibo.

"right."

Yu Jie suddenly reacted halfway through his words.

"This is OK."

"second."

"How much did Sister Ya sell on Double Eleven?"

Sister Ya is the "No. 1 sister who sells goods", and Mr. Nasen should be the "No. 1 brother who sells goods"!

This is a psychological association effect. It seems unreliable, but in fact it has a great effect.

"Where is the hard place to operate?"

He knew that Sister Ya would definitely break 100 million again on Double Eleven, but he didn't expect it to exceed 300 million.

Similarly, if Li Chuan tied himself to Sister Ya to hype every day, he would not be the "number one selling goods" and would eventually become the "number one selling goods"!

"I understand what you mean, but this matter is not easy to operate." Yu Jie showed hesitation.

"Pan Zi" became invisible, and with the 50,000 yuan, it became a "received" state.

[Sorry, Xiao Li, something happened just now... What does it mean to transfer money to me?]

‘This is so awesome!’

"Don't just write about me in the press release I bought, and bring Sister Ya with me."

A poster is attached below the copywriting.

The reason why Li Chuan asked to include Sister Ya in the press release was that he wanted the three words "Mr. Sen" to appear with "Sister Ya".

Li Chuan widened his eyes.

Li Chuan was stunned for a while before reacting and continued to ask, "Which is my first?"

Yu Jie fiddled with his cell phone for a while and replied: "Sister Ya sold a total of 328 million yuan on Double Eleven."

"But there are always people who will report specific numbers. If the audience wants to know, they can search the Internet, but they can't hide it at all."

The two of them report and promote together. The audience who do not know the truth will subconsciously think that "these two people are similar."

Li Chuan scratched his head, thought for a while, and then said, "It's okay to say the specific numbers, but you have to add two keywords."

Li Chuan was also forced to do so and transferred 50,000 yuan on WeChat.

Li Chuan waved his hand directly and said, "Don't just talk about specific numbers, just say 'breaking billion'. On Double Eleven this year, we only broke 100 million, so it's reasonable to mention it."

Yu Jie is mainly responsible for short video business. He doesn’t pay much attention to the e-commerce section and does not know much about some related data, so he needs to check it online.

Sister Ya is currently recognized as the "No. 1 sister in the industry", while Li Chuan is the "No. 1 brother in the industry" that no one recognizes. The difference in the status of the two in the industry is not an ordinary big one.

What he just revised was only part of Yu Jie's overall plan - a bribe.

Except for this item, there is no change in the rest.

As soon as I confirmed the transfer, the words "The other party is entering..." suddenly appeared on the upper left side of the chat interface.

The process of contacting the guests was quite smooth, and most of the guests were willing to sell him for face, except "Pan Zi" was an exception.

Li Chuan nodded and ordered: "You go back and plan for a simple plan, and then implement it immediately. You will do it this afternoon, and you can't delay it... Don't be busy with anything else in the past two days. Watch this matter first and don't make any mistakes."

"Good idea!" Yu Jie was particularly surprised.

...

“Finally found.”

"Ah? Why? We spend money and promote her for free, we..."

"Ah? Sister Ya? This... I'll check it out."

"this……"

"Well, you think it's OK, then that's it."

This is the huge effect of the association effect.

If Zhang San eats and drinks with Ma Yun every day, he can become a boss even if he is not a boss.

[Teacher Pan, you can check out the message I sent before.]

Li Chuan had a toothache, but he replied patiently:

"It's OK!" Li Chuan smiled.

[Forward a Weibo post, no problem, a small matter.]

There are three main contents of the poster:

1. The cumulative sales on Double Eleven exceeded 100 million!

2. The number of online users exceeded 1.6 million at the same time!

3. Total sales: 104.486 million!

Within half an hour of Weibo posting, seven guests helped forward it, and at the same time, many marketing accounts rushed forward.

At 4:42 pm, [Mr. Sen's special session exceeded 100 million] became a hot search.
Chapter completed!