China, brings good luck (Third update, two more updates in the evening)

After hanging up the phone, Kanye West felt that he was dreaming. He went to the bathroom and looked in the mirror to make sure that he was not hallucinating and that he was not experiencing mania.

It's just that he looks very tired in the mirror. He hasn't had a good night's sleep for several days because of the new sneaker design.

As a well-known American rapper, Kanye fell into a low ebb in his music career after the incident of snatching Taylor Swift's microphone last year.

Later, he decided to invest more energy in the fashion brand industry and strive to create his own new world in the design and brand industry. This process was undoubtedly very difficult.

Because people in America were shouting about it, last year he and a group of brothers went to Paris, the fashion capital, to participate in Fashion Week, but they were criticized again and again.

Kanye, who has strong willpower and was not even knocked down by a car accident, certainly would not give up. Then he and his friends worked as interns at the famous Italian brand Fendi for half a year, and continued to study in the design field after returning to the United States.

But recently, he has fallen into a bottleneck because the "Coconut" series developed in cooperation with Nike has never been taken seriously.

He hopes that Nike can invest enough resources to realize the ideas in his mind one by one. He has a great brand plan.

He feels that if his brand plan is fully developed, it will not be inferior to Nike's greatest series "Air Jordan".

Kanye's first reaction was that the other party was a liar or a bad friend making fun of him.

The second reaction was that I was sick, and the side effects of the medicine I took were getting worse and worse, and I had hallucinations.

During his breaks from work, he would listen to music, write two songs based on inspiration, and check Twitter to read the news.

Now, he has the same ambition and dream in the fashion design world.

Kanye is not a basketball player, he is a musician, and his "Yeezy" is a cool trendy brand that does not match basketball or sports brands.

He knew it was not an illusion, but real. His joke-like color-swapping LOGO design was really chosen.

He picked up the brush and was about to come up with ideas when he suddenly thought that the reason why Nike didn't want to invest resources in developing the "Yeezy" series on him was because Nike started out in basketball.

It was precisely by relying on his step-by-step creation and self-marketing that Kanye got the opportunity to cooperate with Nike.

Thinking of Smart Min and the Clippers' LOGO idea, Kanye, who has a keen business sense, immediately realized that this was an excellent hype opportunity.

"It's probably like this title, and then the content... Yes, I won the lottery. It's not cooperative marketing! It's true! I just changed the color of the basketball and the text... Who knows, he chose me anyway.

Designed. I am a genius, but his is even more of a genius among geniuses. I admit that his approach hit me. In short, the content of the article should be controversial, so that everyone feels that such a design is not possible.

Can you get 2.5 million? You can do it with me instead... Yes, you can do it... I want to use this money to pay off the debt, so stop talking and do it quickly!"

Kanye is not only a genius in the rap industry, but also a master of brand hype and marketing.

But Nike never recognized his idea. They could not give up Air Jordan's dominant position and devote too many resources to Kanye.

Thinking of this, Kanye immediately packed everything up and called his agent first to inform him that his design had won the Clippers contract.

In his mansion in Los Angeles, while relying on drugs to suppress his bipolar disorder, he frantically drew his ideal shoe style on drawings, and drew an entire living room.

A few years ago, the first generation of coconuts that Kanye collaborated with Nike, "Air Yeezy I", looked like a variant of the AirJordan series, rather than a brand that truly belonged to Kanye.

Throwing away the paintbrush and looking at the Clippers' mediocre "basketball with text" pattern on Twitter, Kanye thought to himself, what kind of design does a bad team like you want? Just change the colors of the basketball and text. You guys don't deserve it.

My genius design idea.

Basketball shoes and sports-related brands are the lifeline of Nike and are absolutely impossible to change.

Now it's not easy for him to develop across borders. He already owes a lot of debt.

Thinking of this, Kanye was so angry that I drew your grandma's legs and designed a LOGO for your basketball team!

After calming down, Kanye called the Los Angeles Clippers headquarters and was transferred to the general manager's office, and heard the same voice and answer.

He asked his agent to arrange for reporters to write relevant articles and prepare them for publication in Los Angeles media and websites.

So, Kanye took out the PS software and used the PS technology he learned during his internship at Fendi to easily swap the colors of the basketball and text. He wrote an email, left his phone number and sent it to the Clippers' official email.

Kanye hung up the phone after giving instructions. He suddenly thought of his mother. Before her death, she was Kanye's manager and would handle various affairs for Kanye.

Who would have known that a week later, Kanye received a call from Min Congda, saying that his work had won the bid and received a $2.5 million design contract?

Otherwise, he would not have done such a thing at the Grammy Awards, leading to being banned from all walks of life.

His bipolar disorder became increasingly severe, often switching back and forth between mania and depression.

At that time, his brand partner was the famous luxury brand, Louis Vuitton.

Fortunately, the music copyright has been providing him with cash to extend his life, but the tens of millions of debts and design difficulties have made him breathless.

A week ago, he saw a tweet on Twitter that the Los Angeles Clippers were soliciting for a new logo. Originally, he had no interest.

Seeing that the design fee was US$2.5 million, he got excited, thinking that if he could get this design fee, his debts would be much better.

He has entered the design world since 2004, using his rap influence to show the new shoes he designed to the outside world, attracting attention and generating traffic.

But entering the bottleneck period, he urgently needs some breakthroughs. Maybe there is an opportunity in front of him, a breakthrough opportunity.

He also thought about the title and content of the article.

At the beginning, he was not willing to just be a behind-the-scenes producer in rap. He endured a dislocated jaw caused by a car accident and hung on a wire to release his first rap album, making a huge splash in the music industry.

"The title is, the Clippers paid $2.5 million for only one color change? Kanye West's design impressed Clippers general manager Smart Min."

The person who selected it was none other than Smart Min, the Chinese general manager who had great fame in the Los Angeles sports world last year.

It was just a bad year. Starting from the death of my dear mother in 2007, everything became terrible.

This lack of independent design makes Kanye very distressed. His character does not allow his design to become a vassal of others.

He didn't take this matter to heart at all. After clicking send, he felt relieved and continued to focus on the design of new shoes.

When he was very young, his mother took him to China and he attended primary school in Nanjing for one year.

And Smart-Min is Chinese, what a coincidence.

"China, I hope it can bring me good luck."

I write about some things other than basketball. I don’t know much about it and need to look up information, so I write slowly. Of course, the new season will soon enter. I am sorting out tactical ideas and assigning new lineups to each team. Basically, the next five years

The direction of the design is almost complete, but I will definitely make changes as I write. I will also read everyone’s comments and comments. After all, the capacity of an individual’s brain is limited, but the wisdom of everyone is infinite.
Chapter completed!