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Chapter 136

This difference is reflected in the specific box office. Contrary to everyone's expectations, 10% of the films were scheduled on the first day. Even if Friday was missed, the box office reached 20 million!

The data is not much, only ranked second.

Second only to "Rescue".

But the box office of "Rescue" was about 50 million, but it was obtained by 20% of the film schedule!

Just this time, I can see the difference.

While many people were surprised, they were also increasingly curious about this movie with a strange name.

However, what is surprising is that on the second day after the film was released, the UPs of well-known 2D or live broadcast websites such as Bilibili, Douyu, Huya, etc. began to promote this "Flash Girl".

This kind of behavior is called Chafan in the fan circle.

The meaning is the same as writing soft articles, writing some good things about movies and so on.

Today, these three platforms are all large platforms with daily traffic exceeding 100 million.

Although they are only looking for some UP hosts or anchors with only a few million followers, the advantage is that they are cheap.

If one doesn't work, I'll make ten.

It's just equivalent to the endorsement fee of hiring a celebrity.

But what about the effect?

You must know that every UP or anchor who can become popular is not a simple person.

Their fan loyalty is very high.

For example, for an UP owner with five million fans at Station B, his push or article will be seen by all his fans at the same time!

And this is different from Weibo.

Weibo is a well-known package base, but if the UP owners of live broadcast platforms such as Bilibili or Douyu have bad content, their fans will directly cancel it!

This also leads to their fan conversion rate being amazing!

Let’s take the previous UP owner with 5 million fans as an example.

On Weibo, for celebrities with 5 million fans, the advertising fee is clearly marked, which is almost 500,000.

You can hire a UP with five million yuan to do one advertisement, which only costs about 50,000 yuan.

And these 5 million UPs can bring about 30% of the fans’ attention.

Even more.

But for five million stars, I'm afraid it's only a few tens of thousands.

I won't say what this ratio is.

The money you spend to hire a 5 million star is enough to hire ten UPs.

There are also flash mobs.

After reporting to relevant departments, Peng Hui and others traveled around major cities and held flash mob activities before the release.

Naturally, it also attracted a lot of attention.

This resulted in a box office of 20 million on the first day!

Then it’s time to run publicity.

Because it is the first two-dimensional movie in China, Peng Hui went to various comic exhibitions for promotion this time, in addition to normal operations.

The gimmick of "the first two-dimensional movie" naturally attracted many young brothers and sisters who like two-dimensional movies to come and watch it.

Then after watching it, even those who are not interested in folk music and Western music will still be shocked by the plot and emotion.

Especially at the premiere, the moment Luo Tianyi appeared, the roof of the house almost shook off!

Under such circumstances, the theater naturally quickly increased its film schedule the next day.

The next day, the number of films increased to 15%.

The box office revenue did not fall but rose, reaching 30 million.

As for "Rescue", the box office dropped slightly because the next day was Sunday, and "Flash Girl" took 5% of the film schedule.

It dropped to 20 million.

So far, the box office of "Rescue" has reached more than 86 million in the first three days.

The box office of "Flash Girl" has exceeded 50 million in total.

On the third day, Monday, the box office of "Rescue" showed a cliff-like drop, directly to 10 million, not over 100 million.

It wasn't until Sunday of the second week that it struggled to break through the 100 million yuan mark.

However, everyone can see that the potential of this drama has reached its end.

Although "Reversal Life" has a good reputation, the box office is not strong. After the second week, it only reached more than 60 million.

Judging from the fact that the first half of the month accounted for three-quarters, the final box office was only about 90 million.

Although it is unlikely to exceed 100 million, it has already exceeded the director's personal box office record.

It's also a good thing.

Thanks to the successful publicity and the right publicity crowd, the box office of "Flash Girl" is also rising steadily.

And surprisingly, on Monday of the second week, the box office did not drop, but actually increased a bit.

Reached 31 million.

This has attracted attention in the industry.

When did the box office on working days become the same as on holidays?

But something even more bizarre is yet to come.

Tuesday's box office was down a bit, reaching 28 million.

The drop was less than 10%.

It rose a bit on Wednesday.

Reached 28.5 million.

It dropped a bit more on Thursday, to 27 million.

So far, the box office has exceeded 164.5 million.

Then came Friday.

Friday is a holiday and the next day is off, so the box office on this day directly showed a number that no one expected!

60 million!

The next day, word-of-mouth fermentation, proper publicity, and subsequent additional promotions of the film attracted widespread attention. The box office did not fall but rose, reaching 80 million!

here we go again!

Looking at the sudden increase in box office in the industry, such an idea suddenly came to everyone's mind.

How similar is it to a previous movie?

At this point, the cumulative box office has officially reached 304.5 million!

Surprisingly, the box office on Sunday night finally dropped, and it dropped significantly.

Because it dropped directly to 40 million.

Cut it in half directly.

Then, after the third week, the cumulative box office stopped at 360 million.

The industry breathed a sigh of relief. If Peng Hui's movie once again exceeded 3 billion, I'm afraid the threshold of Peng Hui's family would be trampled to pieces the next day.

Even so, people were still surprised when they learned that the cost of this drama was only 80 million!

According to the rate of return on investment, Peng Hui can earn almost more than 26 million this time.

It is true that he made money.

In fact, this is the best "legacy" left to Peng Hui in the dream.

It’s not about which movie will make money in the future, nor is it about women who are easier to capture, but it’s about the ability of movies to make money.

Which work will make money is very simple, it’s just a matter of making more money and less money, but one day it will rest on its laurels.

So just like giving a man a fish and teaching a man to fish are two different principles.

As for women who are easier to capture...

At present, Peng Hui is still in the stage of young talent. Even if this "Flash Girl" proves his talent as a director, he is just a newcomer.

Apart from anything else, Peng Hui couldn't do it at this time if he wanted to make other women in his dreams follow him willingly.

It's okay for everyone to be hot friends, why would you let others abandon their homes and careers to follow you?

Therefore, you can believe or not believe what happened in the dream. At most, it just gives Peng Hui an extra trump card when interacting with others, and he probably knows how some people get along with each other.
Chapter completed!
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