"Okay, I also know a little bit about marketing. You should have heard of the "Legend" game. Please tell me about the marketing methods used in it with only one million accounts." Chen Haojie said seriously.

arrive.

Zhang Yanghao lowered his head and thought for a while. The onlookers next to him also looked at Zhang Yanghao. At the same time, they were also thinking about Chen Haojie's question. What marketing methods are there for the one million accounts of "Legend"? There are usually a total of marketing methods we talk about.

There are four types of price strategy, product strategy, channel strategy and promotion strategy. The popularly known hunger marketing is one type of channel strategy.

"The account limit should be hunger marketing. Although it is due to Tianyou Company's lack of financial resources, this is a shortcoming, but it is also an advantage. Because of the funds, we can only have one million-level IP server, so the account number

The lack is certain.

Judging from the situation in the past month, the number of "Legend" accounts traded on those game trading websites has increased significantly, especially the price. An account with more than ten levels can actually be sold for 5,000 yuan. This can exactly show

The preciousness of the "Legend" account, from the perspective of marketing methods, is consistent with hunger marketing." Zhang Yanghao briefly explained, and Chen Haojie also nodded.

Although Chen Haojie did not think of hunger marketing at that time, but now some people say that he did, then he should pretend that he thought so too. This is the same as a typo. The author himself made a typo, but the person who blew it said it was the use of words.

The use of Tongjia characters, this high-end and classy explanation, even the author himself can only shamelessly admit.

As for writing articles, the author originally just wrote articles. However, after some research by experts and professors, they were able to analyze dozens of core ideas from this article. In the same way, the author could only describe this in detail.

Shameless admission: Yes, that’s what I thought at the time.

"Congratulations, you have been admitted by our Tianyou. I am very happy that you can join our big family. I hope that we can work together in the coming days to create new glory for the company." Chen Haojie said as he stretched out his

He shook hands with Zhang Yanghao.

I don't know whether it was because Zhang Yanghao was admitted by answering a question so simply or because of the high pressure of graduation, or both. Soon a large number of applicants marched towards Tianyou's recruitment field. Chen Haojie spent another two days.

time to complete this task.

Naturally, when there are too many people, you can no longer stay in an Internet cafe. After all, people come and go in an Internet cafe, and business secrets are easily exposed. So after careful inspection, Chen Haojie and Zhang Yanghao (Navy Team Organization: expressed their hard work

After studying hard for more than ten years, in the end he actually joined the army as a sailor), Wu De (leader of the game management team), and Wu Shirley (leader of the customer service team) discussed it, used the company's democratic decision-making, and finally decided on Tianyou

The headquarters went to the fifth floor of a business building in the city center. The entire fifth floor was contracted by Chen Haojie.

After a week of renovation, all groups of staff quickly got into work. The customer service group was responsible for receiving incoming calls, while the game group conducted a large-scale update of "Legend" and introduced members to the game.

For map maintenance, the previous one million accounts can actually be counted as internal beta accounts.

It’s just that there are official regulations in this world. During the closed beta period, players do not need to pay game points to log in to the game. This obviously conflicts with Chen Haojie’s idea, although he simply chose to conduct a simple closed beta activity in his Internet cafe.

The maintenance time is only a week, which is almost negligible.

The task of the navy team is to post promotion posts on major game forums and game bars and write various soft articles for promotion. It has to be said that soft-text advertising plays a great role, especially when Chen Haojie provides the navy team with

After various classic Internet sentences in previous lives, the publicity of "Legend" has spread to the ends of the earth, such as: You can hit me, but don't hit my monsters. This is the grudges between me and the monsters. At the same time,

With a picture of killing monsters in the game, the picture suddenly became interesting.

There is also the digging in "Legend", where the hoeing is at noon. The mining is really hard, and all the digging is copper, with a purity of only five.

These harmonious and interesting Internet terms suddenly dominated every forum and post bar, and also pushed "Legend" to a higher level.

Unconsciously, the time came to November 1st. The new staff within Tianyou Company had completely understood the maintenance operations of "Legend". At the same time, the server company also informed Chen Haojie that the server was ready for use. Therefore,

A new round of service areas for "Legend" has officially opened.

The newly opened service areas were named by Chen Haojie: Shacheng Hegemony and Vast Skeleton.

The staff within Tianyou Company thought that it would take a while for the 20 million accounts to be registered. Unexpectedly, only three days had passed, and the account registration had been completed, and 20 million players had entered the server after it was launched.

In the midst of a huge leveling project.

For the sake of fairness, Chen Haojie ordered the technical staff to clear all the experience, equipment, and money of the previous one million accounts. To be honest, when he made this decision, he was still a little hesitant. No one would like him.

The game account that I worked so hard to play was officially cleared, which is obviously a bit cheating.

Fortunately, Chen Haojie also did a good job in compensating them.

Ten (bound) advanced training symbols and one (first newcomer) title. Think about what it would be like in the early stage of the game when one million players have such a title above their heads and others don’t.

, will it arouse envy, jealousy and hatred?

This definitely exists, but it’s hard for them to say anything. This is more of a compensation for clearing their account.

As for the ten (bound) advanced training talismans, we can’t see any effect yet. After all, everyone is still at level one or two. The equipment they wear is almost all novice equipment. Some are even wearing a pair of underwear. What equipment can be used?

Exercise?

However, on the novice outfit, Chen Haojie did a small easter egg task, which was also related to the account clearing reward measures this time. The first person in the area to get ten (bound) advanced training symbols to train the novice outfit for ten

, then this new set of clothes will transform into a set of fashionable clothes, a permanent set of fashionable clothes worth two thousand yuan.

It is impossible to exist (bound) advanced training talismans in "Legend". They can only be purchased with gold ingots in the mall, and they are not bound. They are in a tradable state. Therefore, this is a special training talisman for

Clear the little easter eggs set by the player. Whether or not the easter egg is discovered is not something Chen Haojie can decide.

Three points are destined, seven points depend on hard work.

After entering the server, what countless players watched was basically the same as the game videos they had seen in the forum. Because they knew that the Taoist priest was a useless character, the company's backend showed that no more than one-tenth of the players chose the Taoist role.

His fate was thus decided.

What makes people complain is the monster-fighting system of "Legend". I don't know who set this setting. In the early stage, the player character needs at least 20 basic attacks to defeat the rabbit monster with the lowest level. The rabbit monster

The HP is 100, but the damage of a basic attack is 10, sometimes 5. This makes countless people speechless.

The blood volume of a first-level game character is 100, and the basic attack of a rabbit monster is 5. The same twenty hits can kill the player. Therefore, on the murderous road in the jungle, countless rabbit monsters and player corpses are piled up.

It's full there.

I don’t know if Chen Haojie has a very serious bad taste after the fusion. It takes at least an hour for the corpses of wild monsters and players to disappear in place. In other words, you have to see all the corpses lying on the ground.

For an hour, if you're afraid, players who stayed up late to kill monsters would probably not dare to walk at night, for fear that these corpses would suddenly resurrect and bite themselves, which would be a tragedy.

The way to upgrade monsters in "Legend" is quite tricky. To upgrade to the second level, you need to kill ten rabbit monsters. Of course, this is when there is no mission. Most players will form a team to kill monsters, which is safe.

You are not afraid of others grabbing monsters. If anyone dares to grab dozens of people, go up and explode them first.

To upgrade, you can also go to the village chief of the novice village and receive tasks from other NPCs in the village. There are generally two types of tasks: ordinary main tasks and favorability tasks.

Favorability is an NPC's opinion of the player. Under normal circumstances, it is 0 (stranger status). Upgrade to 100 (completely obsessed with you) to make the NPC completely devoted to you. At this time, you can take the NPC or the NPC to take you to kill monsters.

Every time you complete a task, your favorability will drop by 50.

So what do you use to increase your favorability?

Hmm, would Chen Haojie, who is obsessed with money, let go of such a good opportunity to make money?

The answer is naturally no.

Ten thousand gold coins can increase the favorability of a novice village chief by 100, and as the level increases, more gold coins are needed to win more advanced NPCs. This is a game that only rich people can afford.

"Hahaha, the brothers of my Burian Ai family are finally here. Today, Skull Cave is our world." Burian Ai Wutian, the boss of the Burian Ai family, said on the World Channel.

The server was launched a month ago. At this time, most of the players are at level 10 or above. The Skull Cave is already the largest jungle site they have access to. There are many skeletons and a lot of equipment that can be exploded.

, what else is not allowed?

The gang system of "Legend" is not open until level 40. Before level 40, it is usually a team mode. Fortunately, there is no limit on the number of people in a team in "Legend", so it is not strange for a team to have more than 20 people.

.

Obviously, the advantage of having more people is that you can pretend to be 1. Think about a large group of people standing together with a name pattern of "Bury Love" on their heads. Who dares to come over, right?

It's a pity that there are many people in "Legend" who can't stand the arrogance of the Burial Love family, especially because they occupy the area where the best monsters are spawned at more than ten levels. After a while, on the first floor of the Skull Cave, the major members usually stay anonymous and concentrate on paying attention.

The family that had been in the wild area for twenty years appeared there. There were hundreds of people in the huge scene, and the people who were eating melons already said: The popcorn is ready and they want to watch the show.

"Wu De, in a few days you go to the talent market and recruit some people with strong computer skills. I have a few software development ideas on hand. I think if the software can be manufactured, the company's profitability will be higher.

It's on a higher level, so I hope you can take it seriously." Chen Haojie said to Wu De.

"No problem. Thank you, boss, for giving me this recruitment opportunity. Hehehe, boss, don't worry, I will definitely find the best software development talents for you." Wu De said directly with the expression of a man who would die for his confidant.

I issued a military order to Chen Haojie.

"Boss, hurry up and watch the big show!" Although Zhang Yanghao is the leader of the marketing team, his job is the easiest compared to the other two groups, so when he has nothing to do, he also joins the "Legend" and the navy team.

The brothers started hacking, and thanks to their good brotherhood with the technical staff, the ten of them gained a lot of fame in "Legend".

If there is an open ranking list, you can at least see that eight of the top 100 have a navy prefix on their heads. This is the team led by Zhang Yanghao.

"Yanghao, what's wrong with you? If you don't work hard all day long, you just play games. Believe it or not, I'll kill you." Chen Haojie came over immediately after hearing Zhang Yanghao's words, pretending to be threatening.

Of course, what Chen Haojie said was just a joke. Zhang Yanghao led the staff to play the game in "Legend" with his tacit approval. Some big game companies always have some testers, and their task is to find out the bugs and bugs in the game.

Regarding the playability of the game, although the number of people in the navy team is relatively small, Chen Haojie believes that there will be more and more people in the future, and by then the role of the navy team will be maximized.

"No, bosd, what is the relationship between us? You can't be full and not be responsible for me." Zhang Yanghao looked at Chen Haojie pitifully, looking like he was about to be abandoned.

Everyone else in the company looked over: Is this an unspoken rule?

Unexpectedly, the boss actually liked this bite and learned a lot.

When Chen Haojie saw the misunderstood looks in everyone's eyes, he already had the idea of ​​killing Zhang Yanghao. You said that Zhang Yanghao in history was a man of iron bones, but why is this man in front of him such a treasure? He has the same name but different gender.

"Someone, drag this bastard down and beat him to death with sticks." Chen Haojie shouted loudly.

Wu De and others stood up in response, and Zhang Yanghao quickly begged for mercy: "Boss, please let me go, please let me go, I don't dare anymore."

"Tell me, why did you call me here?" Chen Haojie said.

"It's like this. There may be a large-scale team battle in the first area. I think this may be an opportunity for our Tianyou company. I would like to ask you to analyze and analyze if there is any solution?" After speaking, Zhang Yanghao handed the laptop screen to Chen Haojie.

Look, the game window is full of players. Although it is chaotic, there are no group fights and no one is fighting monsters.

A chilling atmosphere condensed in the air.

"What are they doing?" Chen Haojie asked curiously, and then Zhang Yanghao told Chen Haojie the general story of the matter. It started with the Buried Love Family, and then Long Aotian, the soft girl coin player in "Legend", gathered a large number of people to worship under his banner.

"Legend" players, as well as a large number of individual players who couldn't stand the Buried Love family, formed a team and came to crusade.
Chapter completed!