36. Find and Lose
"banana?"
"Well, our company is making a mobile application called Banana Market. In the past, the design in the company was done by outsourcing, but the banana icon didn't look like it. So I want you to draw one."
Lu Zhou chuckled, "When it's done, I'll introduce it to others and say it was designed by my daughter... um, sister."
When Ye Qingchen heard this, he was stunned and said in a mosquito-like voice, "That's not true..."
Lu Zhou originally wanted to take advantage of his words and call his girlfriend in advance, but then he thought about it. He had never revealed his emotions to Ye Qingchen from head to toe, so he was afraid that saying it out suddenly would backfire.
"Who called me brother in front of my mother?"
Seeing that Ye Qingchen couldn't argue, he gave Lu Zhou an angry look, and Lu Zhou naturally accepted the order.
...
After dinner, Lu Zhou sent Ye Qingchen back to the dormitory and returned to 305 alone.
Some of the people in 305 went back to their dormitories to take a nap, but Lu Zhou didn't plan to take a nap anymore, and then started working on the morning's work.
At present, Banana Market has completed the development of the Android terminal and some back-end functions, but there are still many missing functions that need to be developed.
In the documents he had sorted out previously, he added a lot of instructions about the back-end logic.
In Menggu Advertising, which already has version 1.0, it already has three functions: developer access module, advertiser access module and management backend module.
Since it is planned to be integrated into a whole in the future, some functions of the Banana Market can be integrated into the Dream Valley Advertising system, with the main impact being on the developer access module and management backend.
First of all, the current developer access function provides SDK. After developers access the SDK, they can load advertisements and return data to display in the icons of developers and advertisers, and settle fees accordingly.
The function of integrating the Banana Market is to provide developers with an apk upload. Developers can upload their applications to the Dream Valley Advertising server, and the management background adds an apk review to review whether the developer's application meets the requirements.
Requirements, applications that meet the requirements add data to the database, and then the Banana Market loads the data and displays it in the market application.
Applications equivalent to the Banana Market are not added through manual means, but are actively added by developers. Developers add applications to the Banana Market. High-quality applications can gain traffic from the Banana Market and thus gain more users. And if the advertisers themselves
If he is also an application developer, he only needs to open a developer account and can also put it on the shelves.
The arrival of the Banana Market can integrate the entire development and application ecosystem. Developers do not need to worry about how to solve channel promotion problems. They only need to consider listing, and then Banana will provide them with a traffic entrance. At the same time, this traffic will be used by Menggu Advertising.
The ads provided are monetized, thereby solving the problems of monetization and profitability.
In essence, it is a traffic market. In this market, the identities of advertisers and developers can change each other. The only purpose is to expand the traffic of their own applications and obtain more profits, and Menggu provides them with tools.
Among the apks that have been completed on the Banana Market, several lists are based on data, such as the download list, recommendation list, and best-selling list. These lists are all based on the performance of the application itself.
The profit point of the Banana Market lies in several advertising spaces and search entrances. The advertising spaces are on the first screen, with a list of recommended applications and a list of recommended games. These two positions require developers to bid in the background, or have deep-pocketed sponsors.
Contact us directly to reserve a location.
The logic of the search entrance, for example, if a user searches for "Youku" and Tudou purchases this keyword, then "Tudou" will be displayed in the first column of the search results with the label "Recommended".
Here, the search portal also adopts a bidding model. Maybe in the terms Tudou and Youku, the competition is not that exaggerated, but if the user searches for "video", the results may be different.
This word means that the user does not have a tendency to choose a certain product, but just wants a video app. Whoever is No. 1 on Tudou and Youku will determine whose app the user may download, so in this search with greater meaning
In the words, if there are competitors in the same industry, the bidding will become fierce in the market of channel providers.
Why do Internet companies spend more and more money in future channel wars? Because the channels are in the hands of others. If you don’t charge a high price to occupy the traffic entrance, you may be killed by your competitors. Therefore, in the fierce competition,
, channel fees will only get higher and higher until they reach a staggering point.
It was already two o'clock, and everyone who had taken a break returned to work in 305.
Lu Zhou reorganized the logic and documentation of the entire Banana. Since two of Banana’s staff are currently gone, Lu Zhou will be able to integrate some functions of the Menggu advertising system and leave them to Fang Qiang’s team to complete, while Lu Zhou will
It was with Wang Zhengye and Huang Dong that we created the list, advertising space and search.
"In the future, when cloud computing begins to be explored, we will start with saas and then paas. Developers will gain traffic in the banana market and make money from advertising in Dream Valley. Where will the money be spent when the business expands? It's nothing more than manpower and servers! saas does statistical analysis and
As an operational component, PaaS makes several common language environments and databases, and then gives certain discounts to Banana developer accounts to directly divert developers from advertising to cloud computing. And when developers develop, the amount of Menggu Cloud purchased will be
It will get bigger and bigger.”
Closed loop, closed loop, what is ecological closed loop?
Lu Zhou followed Menggu Advertising step by step, and after sorting out the complicated and confusing business relationships, he had a clear understanding that this was a process of growing together with the entire industry, or in other words, the developers who are representatives of the Internet industry.
This developer can be an enterprise in the industry or many small and medium-sized developers, and Menggu has established a platform to allow them to complete the entire product from entry to death, providing them with traffic, money-making channels, and cheap computing power.
life cycle.
"We laugh here, we cry here."
"We're here or we're going to die here."
"We pray here and we are lost here."
"Here we seek and here we lose."
...
Tang Yutong was having a phone call with an advertiser and covered the phone with her left hand. Fang Qiang was so shocked that he couldn't release his thumb on the space bar...
Lu Zhou suddenly sang loudly, shocking everyone in 305, "Okay! Okay! Got it!"
This kind of thinking that was infiltrated in previous lives gradually emerged from this disorder with the development of the project. If all tracks were selected based on the experience of rebirth, then he truly understood it at this time.
.
Chapter completed!