81. The Myth of Buttons
After chatting with Lin Xinhe at b212 yesterday, Lu Zhou invested in the development of cloud computing suites.
As for the operational statistics component delivered by Wen Xuwei, Lu Zhou also tested it and will only promote it to Dream Valley developers after completing a promotion plan.
During this busy period, it was already twelve o'clock in the morning when I got home.
"Cheng Xuyuan is coming on horse racing week."
When Lu Zhou returned home, he lamented that the WeChat work was not yet in place, so he had to work hard until three in the morning to do related preparations and research again.
Early in the morning, Lu Zhou woke up and the hands of the clock were already pointing to half past eleven.
He yawned and went upstairs, knocked on the door, and waited for Ye Qingchen to open the door for him.
"Honey, is lunch ready?"
After hearing this, Ye Qingchen glanced at him directly, then ignored Lu Zhou and entered the house to sit on the sofa.
Lu Zhou looked at her behavior, shook his head and entered the door. He saw Ye Qingchen sitting on the sofa and watching TV with concentration.
"..."
Lu Zhou was speechless as "The Promise" was playing on the TV.
Lu Zhou had also seen this movie before. Later, due to some complaints and ratings on the Internet, coupled with the exaggerated style and imaginative logic of the movie itself, he also felt that this movie was nothing more than that.
"Does it look good? Don't tell me it's because of the name Princess Qingcheng..."
Ye Qingchen did not respond to Lu Zhou's words and watched the movie with peace of mind. Seeing this, Lu Zhou had to sit aside and review the movie.
His mind stopped at the research part of last night's document, and the object of the research was the KouKou mobile client.
On the TV screen, a royal city appeared. Layers of circular walls formed the fortifications of the royal city, separating the outside world from the king's residence.
"It looks like mosquito coils..." He responded conditioned reflexively to the picture received by his eyes, directly interrupting Lu Zhou's thinking.
Above the palace in the center of the wall, Wang and Wu Huan, played by Nicholas Tse, were confronting each other, and then Princess Qingcheng appeared.
"Does anyone want to see what I'm wearing under my clothes?" Qingcheng's words directly made the soldiers abandon their armor.
Then, the "general" arrived, but accidentally killed the king with a sword.
After watching this scene, Lu Zhou couldn't help but feel speechless, and he actually read the "Hamlet" in his mind.
The penguin has built its own high wall in the royal city through strategic actions. Under the high wall is its huge kingdom. It thinks that the kingdom will last forever, but it may be destroyed in the hands of its own people, or it may be destroyed by the "Alluring City" weapon
.
Where is Lu Zhou’s sharp weapon? Isn’t it the ‘tinder’ called Weixun?
He glanced at Ye Qingchen beside him, wiped the oil with his fingers, and said, "Director Chen admires it, admires it! He can pinch and calculate. Qingchen's painting is also in your prediction."
On the screen, other pictures flashed across, and Wu Huan was seen holding a golden staff that resembled fingers.
"...It's better to just write the document with peace of mind." Lu Zhou couldn't stand it anymore.
He opened his laptop, and the document contained the current research on various KouKou mobile client versions.
After all, Lu Zhou wants to develop WeChat, so even if Penguin doesn't intend to copy WeChat, he will inevitably have to fight with KouKou.
Of course, the more important reason is to find the real success factors of the prestige in the previous life besides the "traffic advantage".
After all, the prototype of Penguin Prestige comes from the overseas application kik, which is a magical application that can instantly reach one million users in just two weeks without relying on any promotion.
Later, applications such as MiLiao, talkbox, kakao, whatapps, etc. were all called "kik-like" applications.
Lu Zhou's document is divided into two parts with the dividing line of 2008, which is around the time when the first generation of iPhone appeared, symbolizing the transformation of applications from keyboard interaction to touch interaction.
The most obvious feature of the interface design of versions before 2008 is the strong sense of PC porting. The earlier the version, the higher the similarity with the desktop version.
In these versions of KouKou, after opening the chat box, there is a horizontal avatar list at the top of the screen for quick switching.
In order to adapt to the keyboard operation method, the lower navigation bar corresponds to the left and right buttons of the Nokia mobile phone, which represent "menu" and "details". To exit the application, use the hang up key.
By clicking on the "Menu", the user needs to use the arrow keys to select to enter secondary functions, such as "Find Friends".
In the following versions after 2008, even though the interaction method has changed, QQQ still retains a lot of features of the pre-2008 version.
For example, the navigation bar still only has two options, and this design derived from Nokia's left and right buttons has still not been improved.
In version 09, the client adds upper navigation, including entry buttons for spaces, portals, etc. in the KouKou ecosystem.
In version 10, the original space portal entrance was deleted due to low usage and replaced by buttons for "Conversation List", "Contacts" and "Groups".
It can be said that version 10 is a symbol of the transformation of KouKou, but KouKou has a complicated subsidiary system, and it is still far from future versions.
After Lu Zhou finished sorting out the documents, he recalled the subsequent development of KouKou.
In 2011, it followed the pace of Weixin and was officially redesigned, completely abandoning Nokia's interactive model, officially launching Android and iPhone versions, and no longer releasing it as a universal version.
In 2012, the product form gradually moved closer to prestige. By a new version in 2013, netizens even jokingly said that KouKou has completely become the second prestige.
"It should be called the PC dilemma of QQ. From the 2008 to the 2010 version, the QQ mobile phone team did not get out of the PC look and feel. Instead, it was not until Zhang Xiaolong started to gain prestige that QQ QQ mobile phone began to embrace the real mobile 2.0.
"
Everyone thinks that Weixin is successful because of Penguin, but Lu Zhou has sorted out the version and development history of Weixin, and he knows that this is not the case.
At the same time that Zhang Xiaolong was developing it, there were two teams in the business group responsible for mobile phone Qikou that were developing Kik-like applications. None of the three teams used any Penguin promotion resources in the early days.
At first, Zhang Xiaolong’s team was not taken seriously. Everyone thought that the team from QQQ would win.
However, half a year later, only Weixin survived, killed off Miliao, and gained a large number of users.
Drainage such as the promotion of the Kuoku client and the offline messaging function all happened after that.
Therefore, what Lu Zhou has to do is to use the formed ideas in his mind to press Zhang Xiaolong step by step, always one step faster than him.
Lu Zhou shook his head. He obviously couldn't write these future things in the document.
As the saying goes, it’s hard for a big ship to turn around. Without Zhang Xiaolong as the savior, could KouKou really grasp the mobile era?
Lu Zhou couldn't get the answer he wanted.
But the success of Weixin even caused serious self-doubt among the mobile phone team.
First, he failed to develop a kik-like application to Zhang Xiaolong, and then he got lost in the dilemma of plagiarizing his own younger brother. Finally, the vice president of the mobile phone buckle business group resigned.
One is a former hero who sought transformation in the gap between the PC and mobile eras, and the other is a genius who emerged from nowhere and was born only for mobile.
"If you have prestige, penguins walk on two legs. No? Haha, no more now."
Chapter completed!