Extra Story: Chapter 033 Before the group goes up
In addition, most people are used to the activity culture of Jpop idol groups with the theme of "Environment".
Kpop's comprehensive business capabilities are full of beauty, strength, and comprehensive business capabilities, which make many RB people illuminate, and naturally there are people who retreat to the trap and go back and chase the Korean group.
"Under this big trend, the teacher began to accept the planning plan left by the boss. In the selection of the female group led by Sony, he directly abandoned the original theory he had been implementing before."
Yoshio Imano's eyes became far-reaching. "Sony is not short of money, and there are not many people in the resource circle who dare not give Sony face.
We don’t need to worry about connections. What we have to do is just to make this new girl group popular in the shortest time. This is exactly the most difficult and first thing we should do.”
"Then what should we do?"
Nan Xiangwei frowned and made the new group become popular in the shortest time. This seems very simple, but in fact there are too many things to operate in it.
When AKB48 was first established, in order to be able to show its own sign, Akimoto Yasushi formulated a very friendly route for the members. The handshake system that could be seen everywhere was born from that time on.
In the earlier Kitten Club and Good Morning Girls era, this way of allowing fans to get close to their favorite artists was not just something that could be done with money.
In addition, what made Nanxiangwei feel that it was difficult to start was that the starting point of Sony's new group was very high in this project.
Because it is not AKS, its own brand effect is destined to not take the initiative to lick the public.
"Don't worry, someone will naturally come to give us some advice on this matter."
Imano Yoshio smiled, "What we need to do is to do the preliminary preparations first."
"What's the meaning?"
"Sony has no experience in building a girl group, even though the official producer on the surface is a teacher.
But after all, he is not from Sony, so Naoki Kitagawa will definitely be a little prepared for the teacher.
At this time, if a Sony person takes the initiative to take over the burden..."
Before Iino Yoshio finished speaking, Minami Yui said, "What do you mean, Sony will send someone with status and voice to supervise?"
"Yes, but not right." Imano Yoshio shook his head slightly and said softly.
"This is the first time that Sony has participated in the creation of a girl group business. They are looking forward to and cautious about how much profit this new group can bring to Sony Music in the future.
The senior executives there could not do it themselves. On the one hand, if this matter is spread, it will be considered by people from the upper class to be unemployed.
Furthermore, if a core senior manager is sent, the possibility of the teacher trying to gain certain power will become smaller and smaller."
Speaking of this, Imano Yoshio pinched his chin and grinned.
"So~~The person who is suitable for this position can only be the kind of person who holds Sony shares but has never participated in Sony's internal operations, and this person... is our boss!"
From Yoshio Imano's mouth, Nanxiang Wei's eyes lit up.
"It's hard not to be popular with you and me, as well as the teacher's operations, and to the outside world."
"It's true." Imano Yoshio nodded.
"Today's AKB, there are hundreds of sister groups scattered in local activities. Even if the teacher has me, Yasushi Kawada and Akihiro Makino can't take everyone into account.
Especially since the popularity of the immigration system, major firms have used the members they bought as the entry point, and on the one hand, they have realized that some people have begun to try to get rid of the teacher's control.
In this case, appropriate delegating power and focusing on this group has become what the teacher wants to do most at the moment."
With this thought in mind, Imano Yoshio began to discuss the preparations to be made in the early stage with Minami.
For example, a firm specializing in the sales of new girl group business, records and peripheral products is established.
"What's the name of this girl group? How should the firm used to run them be named?"
“Nogizaka 46, Nogizaka is named after the Nogizaka street next to the Sony Music Building.
46 refers to the fact that although the number of people is less than AKB48, it has the momentum that is never inferior to them. This name has been recognized by Sony."
The explanation I heard from Akimoto Yasuhiro re-article, Yoshioduo Imano.
"Sony and us agreed that once this combination is launched, we will hold between 30% and 40% of the profit distribution of this female idol group, and the remaining 50% will be separated by Sony."
"Who is there 10% left?"
Nanxiangwei always feels something is wrong when she hears this. Sony wants to make an attempt to enter the women's idol market with this girl group. It is naturally understandable to find partners to jointly contribute.
Because in the eyes of those who truly understand the industry, Sony Music has long passed its peak era.
I can only say that I still have the power to fight, but I still have a lot of a loss to crush Ebex.
Moreover, Sony's practice of sounding the horn will definitely be noticed by other companies that hold RB and overseas record channels.
It is the safest way to ensure that the group will be successfully launched without being hurt and intercepted halfway. Finding a strong partner is the safest way.
"In the hands of Dentsu Group."
Imano Yoshio said the other party's identity lightly, causing Nanxiang Wei to shake.
Dentsu Group, also known as "RB Dentsu".
This company is recognized as the largest advertising and communication group in RB, with a history of hundreds of years.
The group was originally established in 1901 and is headquartered in Tokyo.
The former were "RB Advertising" founded in 1901 and "RB Telegram News Agency" founded in 1907, providing news and advertising agency services; in 1936, the news and communication department was transferred to a specialized advertising agency until now.
In 1955, JATS was officially renamed Dentsu. In the 1980s, Dianyang Advertising was established with Jan Robike in Asia, and in 1986 it became the first foreign advertising company to enter mainland China.
Although Dentsu has controlled 30% of the RB's advertising market and 40%-50% of the TV advertising market, compared with other international advertising groups, its capital operations in the international market are relatively cautious and have little profits.
95% of the group's revenue comes from RB locally. It is currently the world's largest independent advertising company today.
TBS TV, one of RB’s five private TV stations, has an extremely close relationship with Dentsu Group.
Moreover, its turnover ranks first in the global single advertising company ranking for 22 consecutive years.
On the 2000 World Advertising Company Rankings released by the American advertising professional magazine Advertising Age, RB BenDenz ranked first with a profit of US$2.432 billion and a turnover of US$16.507 billion.
Chapter completed!