Extras: Chapter 057 Expectations for Nogizaka
"Hey ~~ Then, what is the start time of this project??"
"Next year, the audition site will be set up in Tokyo, and the applicants will send their own PR videos by email.
Or you can go directly to the scene, but you don’t have the talent limit. You also need to bring a one-and-a-half-minute self-introduction and the purpose of participating in the selection.
Finally, I answered the judges’ three questions, and then waited for the result.”
Sato Yoko listened carefully after telling the part of her plan.
However, she felt that this part was actually no different from AKB.
In other words, RB's idol selection is basically the same process.
Like Korea, a girl group selection that became popular in a few years and stood out through variety shows + talent shows competitions has never been available in RB at all.
Since 2008, AKB48, who has been in the industry for three years, has accumulated a lot of strength and explosive power that has accumulated like a spring. It has soared from the summer of that year.
Underground idol girl group, above ground third-tier girl group, then to second-tier and first-tier.
Although he was born in the Akihabara region, Akimoto Yasushi did not think that AKB was just a group in Tokyo.
During the voice conference, Lee Hyun-cheol directly criticized some of the people in the operation for making AKB48 take root in Tokyo.
In his opinion, it was like in South Korea, where there were all rural areas outside Seoul.
In RB, there is also a saying that everything outside Tokyo is in the countryside.
The Kanto people and the Kanto people have always been incompatible with each other.
If you go to any city in Kansai area, such as Osaka and Kyoto, and speak authentic Kanto, that is, Tokyo, you will be treated indifferently by Kansai people.
This is not alarmist, every RB person has this feeling.
Similarly, although AKB48's reputation in Tokyo continued to rise in those years, their local foundation was very weak.
Every year, the proportions between fans who come to attend handshakes, concerts, and elections are seriously inconsistent.
On average, only two out of ten people come from the local area, and these people are all students who pay attention to the entertainment industry.
In comparison, fans in Kanto or Tokyo have various ingredients.
Young fat guy, middle-aged working people, or cartoonists, game enthusiasts, etc.
In the short term, AKB will become popular step by step with a group of people with "stable income" or "have enough money to spend money" to become popular one after another.
But Lee Hyun-chul also believes that those scattered across the country are potential money bags.
This is the origin of the birth of several sister groups that later took place as the base. Kansai people think that although the AKB group is good, it is done by Tokyo people and there is no mark of the place.
Naturally, AKB's reputation in the local area has fallen into a very embarrassing stage.
So, at this time, Lee Hyun-cheol proposed two strategies in the question "About further enhancing the influence and popularity of 48-series groups in RB places" sent to Akimoto Yasushi.
First, use local theaters as the event location, recruit ordinary people from local backgrounds to train and package them before debuting.
And the brokerage company is a local prestigious and influential firm.
This is SKE48, which was founded in 2008 with Nagoya as its event site. The company behind it is
PYTHAGORAS PROMOTIO.
There is also NMB48, which uses Osaka as its activity base, and the brokerage company behind it is Kyōra Yoshimoto, a joint venture of Yoshimoto Industries.
In addition, there are also HKT48, which is handed over by Fukuoka as the base, and will refer to HKT48, which was handed over by Hara Reino.
The other is Nogizaka Project.
The establishment of the local 48-series group is still in charge of Yasuka Akimoto, and Nogizaka is a brand new exploration plan, even if there is a very detailed process plan.
The new team led by Yoshio Imano is still in the process of exploring some of the preliminary preparations.
Rome was not built in one day, and Lee Hyun-cheol knew that although Nogizaka was defined as AKB48's formula rival from the beginning.
In order to make a splash in the new group, even the debut songs were sung by AKB48 and recomposed and arranged, and were completely reused.
Although this operation has made Nogizaka 46 gain unprecedented popularity when he debuted in RB.
But people are not paying attention to them because of the Sony sign behind them.
Instead... they almost wanted to make trouble, and they were more hatred with the "AKB's formula opponent" to tie them tightly together.
This is not a healthy competition, it is just a ride on the popularity.
As expected, the song "Roll Curtain" was sprayed by AKB48 fans, and all the black fans among the members came from the 48-series group next door.
The first order, the second order, and the third order are all in the stage of exploration.
It was not until later "Uniform Doll" and "Realizing Telescope" that I truly confirmed my style.
"This is the debut single planned by Nogizaka 46, and some new terms that I have added based on the selection items I have sent to Imanosan.
If you take her back to Tokyo, leave it to Imano and ask him to find someone to make the demo first, and he will know how to do it.
In addition, once the selection of students in the first session is started, I will send them to Tokyo for teachers who are responsible for training their vocal music, dance, etiquette and art courses.
At that time, I hope you will be responsible for the food and accommodation work of these people."
"Teacher, there are many people in AKS, and Sony is also fine..."
Although I don’t know how many people the team sent by Lee Hyun-cheol, seeing him paying so much attention, Yoko Sato became more and more nervous.
This job is not easy at all. There are documents placed on the table.
"I hope that the emergence of Nogizaka can rewrite the ecological points of RB idols, not only will they give people a bright feeling.
Whether it is strength, appearance, or comprehensive quality, you must completely distance yourself from AKB48."
This is the first time in private that Lee Hyun-chul expressed his expectations for this group to the people around him.
The AKB group has been marked by Akimoto Yasushi. This mark has been profound and has infinitely influenced the idol culture of the entire RB circle.
Similarly, Lee Hyun-cheol doesn't want Nogizaka 46 to retake the old path of AKB48.
When I think of a group called Twice, which was born in South Korea a few years later, I use facts to tell the RB music circle that the ability of a girl group to attract female fans is as terrifying as well as the terrifying effect of the "" project launched by JYP and Sony.
Multiple records have made them the most terrifying super newcomers in the Japanese voice circle. It has become Lee Hyun-cheol's greatest persistence to build Nogizaka into a completely different Nogizaka from the original one.
It is not expected that their strength can be on par with the Kpop group, but at least it is slightly higher than the current RB idol circle.
The existence of Akina Nakamori, Seiko Matsuda, and Kiko Okada made idol singers so popular among countless people in that era.
However, Akimoto Yasushi's appearance brought idol singers into existence that ordinary people looked down upon.
The industry is a cancer... Lee Hyun-cheol sighed silently in his heart.
Chapter completed!