In fact, Chu Zhenyu is not Chu Xiongba’s eldest son. Chu Xiongba’s eldest son was born with a heart disease and had to wait until he was 12 years old to save his life. Chu Zhenyu, who was born later, can be said to have a son in old age, so Chu Xiongba took all the

All their hopes were pinned on Chu Zhenyu.

Chu Zhenyu has always received a good education and martial arts training. Compared with other second-generation rich people, he works harder and is more low-key.

But this person is talented. Although Chu Zhenyu has been influenced by business since he was a child, and even joined the board of directors of the Imperial Group at the age of 18, he has not been successful in business and has no achievements.

Chu Xiongba had no choice but to do anything about this. Sometimes he thought that if his son could have one-tenth of Lin Bufan's business talent, then he would feel relieved if his family was connected to Chu Zhenyu.

Chu Zhenyu currently manages a clothing company under the Empire Group. This company was originally just a branch of the logistics department of the Empire Group. It mainly produced uniforms for the group's employees for two seasons, including uniforms for employees at the Empire headquarters, Empire Hotel, and Empire Real Estate.

, as well as the uniforms for employees of branches under the Imperial Group, are unprofitable and are internally operated companies.

Chu Zhenyu used to work in the investment department. Later, when he lost more than one billion in investment, he was transferred to South Africa to manage the mining business. But after all, it was not the same thing abroad, so Chu Xiongba transferred his son Chu Zhenyu back.

, Chu Zhenyu later proposed to divide the logistics clothing department and establish an independent clothing company. In the 1990s, selling and manufacturing clothes was still very profitable.

Chu Xiongba agreed, and also wanted to see if there was any potential for him.

But Chu Zhenyu is really not a business material. From the very beginning, he imitated the international route and took the luxury route. He hired big-name foreign fashion designers. He also imitated foreign models for catwalks and hired a lot of foreign girls. How could this foreigner do it?

I understand the clothing preferences of ordinary people in the hot summer of the 1990s. The clothes I designed are hollow, lace, and backless. They are so sexy and trendy that they are okay for walking on the catwalk, but if they are worn on the body and walked on the street, it will not work. After all, people's thinking at that time

Altitude is not that liberating yet.

But Chu Zhenyu, who had studied abroad, was very confident and said that he would launch a trend of liberating women's clothing and connect daily life with fashion.

He worked hard to mass-produce high-end, hollow, fashionable and sexy clothes in genuine leather, and put them into the market with confidence, selling tens of thousands, or even hundreds of thousands, of pieces of clothing.

At that time, the director of the garment factory persuaded me that the price was so high that no one would buy it.

Chu Zhenyu said that we are taking a high-end route, which is fundamentally different from domestic brands such as Qiushui Yiren, Shanshan, and Meters Bangwei. There are so many rich people in the hot summer, so they save face and love to compare. Rest assured, it will definitely sell well.

As a result, sales are bleak. In addition to high prices, clothes that are too avant-garde and reveal too much, the most important reason is that your brand is not famous. Unlike big brands like LV and Chanel, which have been recognized by the rich.

After realizing this, Chu Zhenyu said that he had to make up for the situation and started advertising. It was all prime time and all foreign stars were invited. Who recognized foreign stars in those days? Moreover, a brand cannot be established in one day.

Yes, so the final outcome was a loss of more than 50 million yuan, plus more than 15 million yuan in advertising fees, that is a loss of 65 million yuan, which made Chu Xiongba angry.

Chu Zhenyu said that given more time, Chu Xiongba would just spend money to train his son. If a garment factory cannot run well, how will he manage the huge Chu family business in the future.

Just recently, Chu Zhenyu started to mess around again.

He once went to a nightclub just in time to catch up with the nightclub's theme event. The theme of the night was "Dream Back to the Tang Dynasty." The young ladies sitting on the stage wore red bellybands with red phoenixes and feathers, all hand-embroidered, and they were beautiful.

The bellyband is also called a tube top and is the source of inspiration for future tube tops.

After seeing it, Chu Zhenyu's mind was twitching, and he thought to himself, retro jeans, retro old shoes, Republic of China hotel style, and Tang suits are all very popular now. If I produce tube tops, I will definitely make a lot of money. No foreigners are needed this time, please domestically

Actors do commercials.

At first he wanted to ask Gong Likai, who was very popular at the time, to be the spokesperson for an advertisement, but Gong Li didn't dare to do such an advertisement, but he couldn't afford to offend him, so in the end he went to film a movie abroad to avoid the limelight.

The other starlets were not willing to do it because it was too revealing and embarrassing, so in the end they found a female star who acted in pornographic films to shoot an advertisement and be the spokesperson.

At that time, it was basically impossible to do underwear advertising, and it would not pass the review.

Chu Zhenyu had to put in a lot of trouble before the advertisement could be put on the shelves.

I originally thought I could make a comeback this time, but I didn't expect it to be a failure. After all, it has no comfort and functionality. Modern women are not ancient women. It is okay to wear it occasionally, but it is impossible to wear it for a long time.

Although Chu Zhenyu did not produce in large quantities this time and did not lose much, but including endorsement fees and advertising fees, he still lost millions.

Several million is not a big sum for the Chu family, but Chu Zhenyu was scolded by Chu Xiongba again because of this incident.

Chu Xiongba also said that Chu Zhenyu would be sent to South Africa to manage the mining area. The environment in the mining area was desolate and the life was difficult. How could Chu Zhenyu want to go back again.

So I begged my father, Chu Xiongba, for mercy. Chu Xiongba said that he would give you three days to sell all the messy clothes. He did not ask for profit, but only wanted to maintain capital, and you would not have to go to South Africa.

Chu Zhenyu stiffened his hair and agreed.

Lin Bufan returned to Chu House after leaving Wang Muyan's villa.

As soon as I entered the guest room, there was a knock on the door. I thought it was the maid at first, but when I opened the door, it was Chu Zhenyu who I saw.

"Brother Chu, what's wrong with you?"

"Let's talk after you come in."

"What to drink?"
Chapter completed!