The biggest customer of Chaoyang Group's advertising department this year is Panda Electronic Technology. Panda Electronic Technology is most famous for its Panda mobile phone. At that time, it was one of the three major mobile phones in China along with Boyer and Waveguide mobile phones. In addition to the three giants, Samsung, Nokia, and Motorcycle

After Luo La, it was the first domestic mobile phone manufacturer to produce mobile phones in the hot summer market.

Currently, the entire advertising department is working on the Panda N1 mobile phone, which is also the largest source of revenue for the advertising department this year. If it is done well, everyone will eat meat, but if it is not done well, only soup will be available.

The press conference of the Panda n1 mobile phone was also done by the advertising department, and it was quite successful. After that, there were several advertisements for the Panda N1 mobile phone, as well as promotional videos and posters. This is the second stage.

But at this stage, Panda Electronic Technology reported back that the samples and promotional posters did not achieve the expected results, and asked the advertising department to do it again.

Let me emphasize here that the people in the advertising department were required to tear it down and redo it.

"This is going to drive people crazy..." Zhao Tian sighed, "It's a lot of work to do it again. I have to work overtime in the following days, and overtime doesn't count. What if I'm not satisfied again?"

"You're such a cuckold, just do what you're told, there's so much nonsense," the team leader reprimanded.

At this time, Luo Chan came back from the meeting and said, "You all stop what you are doing. I have something to say. The panda order has been returned. The superiors are very dissatisfied. From today onwards, everyone will work overtime and must complete it within 3 days."

The new samples are sent to the customer."

"Mr. Luo, how can you make it in three days?" You Wenwen said in surprise.

"You have to do it even if you don't have time. Are you afraid of the slightest difficulty? If the customer is not satisfied with your creativity, then you will have to start over."

As a result, the entire advertising department began to work overtime, working overtime until around 1 a.m. for three consecutive days, and the three days passed quickly.

New promotional video samples have also been produced.

Everyone feels that this time it is time to pass the test. If the sample is passed, the official shooting can begin.

But I never thought that Panda Electronic Technology would reject this sample and said that if it couldn't produce the desired effect, it would have to find other companies to cooperate.

Everyone in the advertising department was driven crazy.

"Mr. Luo, we might as well give up." Zhao Tian was no longer willing to serve Panda Company.

"I think you should just give up and resign from the Human Resources Department." Luo Chan said coldly, "Panda Electronic Technology not only cooperates with us in advertising, but also cooperates with us in other fields. Because of our advertising department, the entire

I cannot bear this responsibility of the company, and you cannot bear it even more."

Lin Nan thought for a moment and then said: "Mr. Luo, I don't think it's possible to do it blindly. When I submitted this set of samples, Panda Electronics Technology didn't give any feedback and only said it was dissatisfied. This is tantamount to letting us blind people feel the elephant and feel something is wrong."

I have to do it all over again, which is too much trouble. I wonder if we can hold a seminar and invite people from Panda Electronic Technology to come over. We can listen to their opinions, and then find the right creative direction and finally formulate a creative idea."

"Mr. Luo, I think Lin Nan is right, and I think so too," Luo Xiu added.

Luo Chan thought for a moment and said, "Okay, I'll call them now."

The next day.

A senior executive from Panda Electronic Technology came to Chaoyang Group. This senior executive is called Qiu Zhi, a supervisor of the mobile phone department. He is fat and about 40 years old.

Jiang Jianguo is the vice president of the group who manages the advertising department, so he is also here.

After the meeting started, Luo Chan did some self-examination. The general meaning was that she had betrayed the trust of Panda Electronic Technology and the samples she produced did not satisfy them, but she would continue to work hard and will definitely satisfy them.

Qiu Zhi nodded with satisfaction.

"Mr. Qiu, can you tell me what kind of effect you want?" Luo Chan asked.

"Our mobile phone is called Panda. Panda is a national treasure as everyone knows, so first of all, I hope that the commercial will be grand, memorable, and artistic enough..." Qiu Zhi said a lot abstractly,

In fact, they are all high-sounding words, just an idea.

This is like the difference between a screenwriter and a director. When editing a sentence "The sky is pierced", the director will consider whether it can be done when implementing the script, or whether it is worth spending a lot of money to present the scene of this sentence.

Qiu Zhi said a lot, but seemed not to say anything.

Half an hour passed, and the people in the advertising department looked at each other.

I guess this guy is so awesome. He talks so much nonsense and doesn’t repeat it.

Everyone was surprised!

"That's all I have on my mind!" Qiu Zhi cleared his throat, very satisfied.

"Thank you, Mr. Qiu, for your guidance. Please tell me what you think." Luo Chan said to her staff in the advertising department.

No comments!

I heard a lot of buzz, but didn't give me an idea.

Seeing that everyone was silent, Luo Chan couldn't hold back any longer, "Luo Xiu, please talk first."

Luo Xiu's back trembled, and he stood up bravely and said: "Mr. Qiu's idea is very good. How about we borrow real giant pandas to shoot advertisements? For example, let the giant pandas hold Panda brand mobile phones to Yuan Zai.

When other panda fathers or mothers in other places call, we use anthropomorphic techniques to show them."

"It's vulgar, it's vulgar. Can giant pandas use mobile phones? We do have Panda brand mobile phones, but we don't need to use real pandas to make movies." Qiu Zhi immediately objected.

"Others, stand up and talk!" Luo Chan motioned for everyone to speak quickly.

You Wenwen was the second to stand up, Zhao Tian was the third to stand up, and Jiang Xiaowei was the fourth to stand up. Their ideas were all rejected by Qiu Zhi.

Both Android and Apple are available.]

Qiu Zhi's face became more and more gloomy, and Jiang Jianguo's face didn't look good either. His eyes kept turning around.

"Let me tell you what I think." Lin Nan stood up and said, "Mr. Qiu is an elegant person at first glance."

Qiu Zhi's eyes lit up. She was a beautiful woman. She even praised herself and immediately smiled, "Well, I have been from a scholarly family since I was a child. My parents are both intellectuals."

"Then you must know Yan Bamen." Lin Nan said.

"Of course I know. Yan Bamen is a master of Chinese painting, especially good at painting pandas..." Qiu Zhi was suddenly shocked, "What you mean, what you mean... I can feel it a little bit, keep talking, keep talking...

"

"Needless to say, the artistic value of the panda paintings painted by Yan Balmen. Ten years ago, a mangosteen panda painting sold for 2 million, and today it is at least tens of millions. My idea is that Yan Balmen will paint the panda painting. After it is finished,

Say a line, "I like to draw pandas when painting, and I also like to use pandas on my mobile phone." This echoes each other and has a celebrity effect. Later promotional posters can also use landscape panda pictures, then the posters will still have collection value.

, just like a stamp.”

"Okay, okay, I agree with this idea!" Qiu Zhi exclaimed and greatly appreciated it.
Chapter completed!