Chapter 1741: Brainwashing
"Then do we need to follow up?" Yang Qiuyu asked.
"You mean we also expand to 20G?"
"Well, you can't fall behind others, right?"
"It's not necessary. Most of our users don't need 20G mailboxes at all. Our current communication is so convenient that a text message can handle it. The size of the mailbox doesn't matter at all." Lin Bufan shrugged and said with a smile, "
Tell Chen Zhifei and let him start implementing the plan I made."
"Feifan, have you made a plan?"
"Of course, I can't do nothing."
Yang Qiuyu thought Lin Bufan didn't care about anything.
Chen Zhifei is a member of the Strategy Department. Because of his outstanding abilities, Lin Bufan entrusted him with the important task of serving as the director of Panda Chat.
Lin Bufan knows very well that the future is an era where "traffic is king". Once the smartphone is turned on, Panda Chat will no longer be limited to the PS side.
Moreover, this mobile phone era will come soon.
But Weiruan doesn't know that and is still immersed in the PS side.
After SSN launched the 20G mailbox, it did receive a lot of praise, and the number of registrations exceeded an astonishing 20 million, which is only 10 million away from Panda Chat.
Mortal Technology Building, 12th floor.
Panda software layer.
Chen Zhifei was holding a meeting with several engineers and executives of Panda Chat Software.
At the meeting, the engineers were very worried. SSN was gradually occupying the market with rapid momentum, but we did not have a strong way to deal with it.
Chen Zhifei is Lin Bufan's little fan. Lin Bufan said that in the future, Weisoft will fight a real-time chat software war with Mortal Technology, and the final victory will belong to Mortal Technology.
Therefore, Chen Zhifei was extraordinarily calm and followed the steps. After SSN launched the 20G mailbox, he expanded the panda space to 20G.
Panda Space is equivalent to a circle of friends, where you can record beautiful moments, post some of your own diaries or emotions, and also added a new function to block certain friends or only show them to certain friends.
This feature should appear ten years later and be used on Weixin.
Lin Bufan thought he could try it on Panda Chat in advance.
After Chen Zhifei announced the improvement of Panda Space, some engineers asked, "Why don't we expand the mailbox instead of Panda Space?"
Chen Zhifei smiled and said: "This is very simple. Let me ask everyone here, do you usually communicate by mobile phone or email? How many emails are sent every month?"
Everyone started to think twice...
Unless it is for editing or work needs, ordinary people cannot use a 20G mailbox, but Panda Space is different. Uploading music, files, pictures, and various messages all require expansion.
In addition, Chen Zhifei asked engineers to introduce various panda chat interfaces, such as Chinese style, Gothic, colorful, etc.
For software with a large user base, small reforms can cause waves.
After the two changes, a prize-winning evaluation was conducted by Panda users and received 89% praise from users.
Hangcheng Wulin Building.
Wulin Building is the most expensive office building in the center of Hangzhou.
After Weiruan entered the hot summer, it directly bought the Wulin Building and placed its Dahua District headquarters in Hangzhou.
Hangzhou is not a first-tier city, Beijing, Shanghai and Guangzhou are first-tier cities. Generally, super multinational companies will put their headquarters in Beijing, Shanghai and Guangzhou, but not Weiruan. When it came from the other side of the Pacific, it had already set its goal - Mortal Technology.
To put it simply, since the establishment of Dahua District, Mortal Technology has been identified as a competitor, so the headquarters of Dahua District was placed in Hangzhou in order to make it more convenient to compete with Mortal Technology.
Inside the president's office.
Shao Chengfu looked at this week's performance table and market evaluation table with a complicated expression.
Although SSN has reached 20 million registrations, feedback from the database shows that many people have only registered, and the daily activity level is only 3
About 6%.
This is a big problem.
There is another question that Shao Chengfu is puzzled about: why, when SSN’s market share reaches 40%, Panda Chat still doesn’t feel like the building is about to collapse!
Theoretically speaking, when competitors slowly occupy the market, the other party will decline. Now, in layman's terms, there are more users of SSN, so the number of users of Panda Chat, the usage rate (the number of people active per day)
will decline, but according to the market research report, Panda Chat has not been affected. The only thing visible to the naked eye is that the registration volume of Panda Chat has dropped by 10%.
But this doesn't explain anything.
After seeing the two reforms of Panda Chat, Shao Chengfu disagreed. During a meeting with senior executives, he repeatedly emphasized that Panda Chat is only for entertainment and a tool for children. Users in the hot summer must understand this.
Our SSN is used by professionals and is a tool for work.
This is an ideology, and we must spend money to let Internet users in the hot summer form this ideology.
This is quite scary.
Once a person's ideology is developed, it's a big deal.
That is inherent thinking.
It is an idea that is deeply rooted in your bones. For example, if someone asks you who is the emperor of the ages, you will think of Qin Shihuang, who said that the ark walking in the desert is a camel; the most expensive and most delicious liquor in hot summer, Moutai;
The list goes on and on.
Whether it's advertising or company promotion, the most important thing is the cultivation of "ideology."
The “Red Bull” that appeared later invested a lot of money in the beginning to embed the functional vitamin drink in the minds of users.
And the scam of the century - diamonds.
There are currently enough diamond mines in the world to produce one carat for every human being in the world. However, for the sake of profit, a few big families have monopolized the diamond business and even put out the advertising slogan "A diamond lasts forever, a diamond lasts forever", making the public think that diamonds are
It is a treasure, something that must be prepared for a proposal or marriage.
To put it bluntly, ideology is brainwashing. Shao Chengfu wants to brainwash netizens. If you are 18 years old, you should use SSN. If you are a professional, you should use SSN.
This is also one of Shao Chengfu’s great strengths.
Because only adults have the spending power, after all, the spending power of minors is not strong, or none at all.
This is equivalent to stepping on Panda Chat and supporting SSN.
Soon SSN added a file transfer function, which allows you to transfer files during the chat process.
Not to be outdone, Mortal Technology has added “emoji packs”.
In the previous life, Brother Ma said personally that he missed the emoji business and underestimated the rendering power of emojis in the minds of users.
Lin Bufan had asked his branch to organize staff to develop emoticon packs half a year ago, and he had drawn all the emoticon packs he knew.
And tell the developers to make it kawaii and fun.
Chapter completed!