Chapter 1879 Engagement starts with coupons
3 days later, Hangzhou.
Mortal technology.
Lin Bufan looked at the stock market and called Zhao Zhiyuan from CVC to ask him to buy stocks.
"Bufan...it's not good." Yang Qiuyu and Wu Zhengtian came in.
"What's wrong?" Lin Bufan asked.
"Guoming is over..."
Yang Qiuyu recounted what happened this morning. While listening to the report, Lin Bufan opened the Baba e-commerce webpage. Sure enough, all the electrical appliance dealers under Guoming came to the scene, and they even held an event - all home appliances.
, get 100 when you spend over 2,000, and get 300 when you spend over 5,000.
This activity was added by Huang Guangyu. His principle is to go his own way and leave others with no way to go. Guo Min's usual method is price war, using price to attack the opponent. In the past 5 or 6 years, there have been more than ten years in Electrical City
They were all killed by Guoming's price war.
As the largest home appliance city group in Yanxia, Guoming has thousands of stores and a complete sales chain. In this way, it can get the lowest price from manufacturers, but those small home appliance cities and small chain home appliance cities cannot get it from manufacturers.
The lowest price.
But this time, Huang Guangyu encountered a tough situation. First of all, Chaoyang Electric City was developing rapidly and had abundant funds provided by Lin Bufan. In other words, Lin Bufan was not afraid of starting a price war and burning money, and had already prepared for it.
Okay; secondly, Pangu platform is not just about electrical appliances, but also has many products.
In terms of logistics, Guomeng's Guomeng Logistics has also been launched online.
Guomeng Logistics was also one of the best at the beginning, and its "four connections and one connection" were still the little brother in front of Guomeng Logistics. If Huang Guangyu hadn't caught him at his peak in the previous life, Guomeng would not have sunk into the sunset.
After Lin Bufan looked at the website of the Baba e-commerce platform, there was not much surprise on his face. The direction of history has been completely different. In the previous life, Guoming was not involved in the Baba company.
"It's interesting!" Lin Bufan actually laughed.
"Boss, I think we can also do a free-for-all event for electrical appliance sales, so we can't lag behind others," Wu Zhengtian said.
"Just do it for everyone. If you spend over 2,000 in total, you will get 150. If you spend over 5,000, you will get 400."
Wu Zhengtian was stunned, "Did the boss give too much?"
"It's not much, it's just a trivial matter. Sooner or later, you're going to have to burn money anyway. Let's see who has stronger funds."
"Boss, do we want to release our backup plan?" Wu Zhengtian asked.
"Don't worry, let's take a look at the direction of Baba. We should also pay attention to the direction of Yiquyanxia and 8849."
"Well, I understand."
The price war soon started, and Lin Bufan spent 300 million to burn it.
Baba Company.
Cai Congxin and Ma Yunyun also expected that Pangu E-Commerce would engage in activities, but they did not expect that the activities would be more powerful than their own. They were indeed rich and powerful.
"The event is a price war. In terms of funds, we can't compare with Pangu Company. Pangu Company is backed by two large companies, Chaoyang and Fanren. We can't compete with them at the event. We have to find other ways." Cai Congxin said seriously.
"My idea is to surpass Pangu Company in terms of service and shopping experience..." Ma Yunyun said her thoughts, "Also, there is guarantee. We have to give buyers guarantee, so that they can shop with confidence and boldness. I
The original idea was to ask each store to pay a deposit. If the store's products have problems and buyers complain, money can be deducted from the deposit, and if the deposit is large, there will be interest."
"Your idea is right, but it is not feasible at this stage. At this stage, merchants are required to join our platform, wait until the brand is established and buyers become dependent, and then the deposit system will be proposed, and merchants will accept it," Cai Congxin said.
"I know……"
The two made some more arrangements. Cai Congxin will fly to Citigroup tomorrow to attract investment, and Ma Yunyun will go to the entrepreneurial park to give a speech. Ma Yunyun was a university teacher before and is very eloquent.
Half a month later.
The market shares of Baba Company and Pangu Company reached 10% and 9% respectively, Yiqi occupied 35% of the market, 8849 occupied 25%, and the rest occupied 21%.
Only 2 months after it went online, Pangu Company has already reached 9% of the market share, which is a terrifying figure.
On the other hand, Baba Company has been operating for 2 years and has only reached 10% market share.
In addition, there is a difference in the market share of 8849. It is a company-to-company business, so it cannot actually be counted. However, at that time, the news agencies did not care about that many, as long as they were e-commerce systems, they were included.
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Within 2 months, Yiqu’s market share dropped from 38% to 35%.
It stands to reason that it should adjust its direction and change some business strategies, but Yiqu Yanxia feels that he is a big player in the industry. Yiqu is headquartered in Finland, and Yiqu is the largest e-commerce company in Finland. The boss of Yiqu has introduced the sales model of Yiqu in Finland.
Just like in the hot summer, the buyer pays a 0.2% service fee for each purchase.
Iqu Yanxia felt that this was just a short-term decline. Those new e-commerce companies could not last long in the end because they were so conceited.
8849 doesn't feel a lot of pressure either. After all, what they do is buyers and sellers of goods, such as a few tons of sand and gravel, a few tons of cotton, so the market share is still stable so far.
8849 is now fully planning to go public in Hong Kong and Hainan.
The current stage is a battle between Baba Company and Pangu Company.
Cai Congxin got another 80 million magnesium investment from Citigroup half a month ago. The investor is Goldman Sachs Global Investment Company. Goldman Sachs is one of the few investment companies in Citigroup, including famous companies such as Weiruan and Pingguo.
It was all invested by him.
According to the exchange rate at that time, 80 million magnesium coins were equivalent to 650 million Yanxia coins.
This made Ma Yunyun extremely happy. With such a large sum of money, it was enough to compete with Pangu Company.
Of course, this is what Ma Yunyun thinks. Lin Bufan has not yet mobilized the funds from the CVC Foundation, and his Rebirth Family Credit Investment Company on the island of Malay has not yet launched its efforts.
Baba Company.
HR personnel began to recruit people, mainly recruiting talents in sales, network, and procedures.
At the same time, the company moved to Tianke Building and rented a 3-floor office.
It can be said that it has developed very rapidly during this period.
Once you have the funds, the first thing you need to do is to buy a better server. As the number of merchants increases and the number of transactions increases, it will be troublesome if the server cannot be moved and freezes, and the purchasing experience will be very bad. No matter what you do,
Promotions or activities are useless.
Chapter completed!