In fact, there are great risks in such a setting. First of all, people in this society are multi-faceted, and we cannot just look at how much they consume. For example, A’s father gave him 10,000 to buy a computer this month, and he bought a computer on the Baba platform.

If his level is improved, but his actual monthly salary is less than 2,000, then his level and actual consumption capacity are not equal; secondly, society is not static, people are also floating in society, and they will encounter many external factors, such as

The collection of big data is flexible due to factors such as company bankruptcy, layoffs, injuries, illnesses, etc. For example, in the last life, A borrowed online loans from multiple platforms, and Huabei's credit limit immediately dropped from 10,000 to 1,000. This is risk control.

.

But A’s level is platinum. If we follow Baba’s approach, then A will most likely have to overdue the “Happy Flower” or even be unable to repay it.

Of course, in the early days of e-commerce, many people and companies did not know the importance of big data, or even what big data was.

Three days later, Mortal Technology Company.

The core personnel are all gathered in Lin Bufan's company.

Wu Zhengtian said worriedly: "Baba Company raised funds and made a "Happy Flower" online. Orders on the Baba platform immediately increased."

Yang Qiuyu said solemnly: "Ma Yunyun and Cai Congxin are really powerful. They can copy our stuff in such a short period of time and attract such a large amount of investment."

But the technical staff, such as Lu Jing, had a smile on their face. She knew very well what the consequences would be if the overdraft system was launched without big data.

Lin Bufan naturally knew that, "It's better to be online. I'm afraid he won't be online."

Others don't understand what this means.

"Lu Jing, please explain it to everyone." Lin Bufan said.

Lu Jing then explained the meaning and importance of big data, as well as the dangers of easily launching an overdraft system without the support of big data.

After hearing this, everyone laughed.

"In the end, the convenient payment on the Baba platform will be completely messed up." Yang Qiuyu said.

"Well, there will be many customers who are overdue and unable to repay."

"What if they copy our big data?" Wu Zhengtian asked.

"Don't worry, big data is collection. For example, big data is like a granary. It takes bags of rice to accumulate to fill the entire granary. It is an accumulation of time and cannot be achieved overnight. It is okay to copy, but

It takes time, and the current technical team of Baba Company may not be able to collect big data." Lu Jing finished with a smile.

"We currently have to do three things. The first thing is to continue to divert traffic to the Pangu platform; the second thing is to launch various functions on Alipay, such as discussing recharges with communication companies, so that users can directly pay through

Through recharging and spending; the third thing is to start online fruit farmers."

The Pangu platform, which was launched after a year of preparation, has done a lot of work in advance, one of which is to support fruit farmers.

Fruit is a consumer product, and everyone eats fruit more or less every month. A year ago, Lin Bufan spent 300 million to support fruit farmers in many provinces, most of which were in the form of shares, and signed agreements.

The fruit farming company you invest in must sell it at Pangu Company, and the price must be low, which means you will make less money.

In the final analysis, online shopping platforms eliminate middlemen and feed profits back to consumers. In the last generation, Pingduoduo was able to rise rapidly because of its low prices, which were lower than those of Baba and JD.com.

Whether an online shopping platform can develop stably depends on the stability of the number of buyers.

Just when Baba Company was passionately trying to catch up, Pangu Company began to make efforts in the fruit category, and the price of the same thing was 15% lower than that of Baba Company.

After this move came out, Baba's fruit sales dropped by 50%.

Consumers only recognize the price, not the platform, and will buy wherever it is cheaper. This is the law of the market.

One week later. Baba Company conference room.

I just solved the quota problem of "Happy Flower", but now there is a price problem.

The atmosphere in the conference room was very depressing and the executives had a headache.

already.

Lao Lou, the manager of the marketing department, took the data sheet and read it. After reading it, he said with a serious face: "In one week, the fruit sales on the Baba platform dropped by 50%, and it continues to drop. Compared with the same fruit, Pangu

The company’s price is 15% lower than our platform.”

As soon as he finished speaking, Xiao Gao, the leader of the market research team, ran in and said breathlessly: "Pangu platform has launched three popular items..."

Ma Yunyun and others opened their laptops and entered the Pangu platform. There were advertisements on the homepage: The cheapest sugar oranges on the Internet, Intelligent cherries, and Shandong Big Apple.

Entering the fruit category, you can see these three popular items at the top of the page.

A box of 5 kilograms of sugar oranges only costs 15 yuan;

Chile imported cherries. At that time, cherries had just appeared, and the price was even more expensive than now, at least 150 yuan per pound, but the cherries on Pangu platform were only 80 yuan per pound;

A 10-pound box of Shandong Big Apples only costs 18 yuan.

"Crazy, crazy, have these businesses been kicked in the head? The price concessions are so huge?"

"Mr. Ma, is it defective or reprocessed goods that makes the price so low?"

"I seriously suspect that this is a deceptive operation."

Cai Congxin and Ma Yunyun don’t think so. The reputation of the platform is very important. If it sells defective products, its reputation will be ruined. But why are the prices so low?

The people in the marketing department have already talked with the owner of the fruit store of the Baba Company. According to the price of the Pangu Company, there is no money to be made at all, and there may still be a debt.

The price of fruit has two factors, one is transportation and the other is the store.

Many fruits have to be transported from the mountains, and the freight is added to the cost. When they arrive at the store, it is already the last level of the market. The store's rent, labor costs, etc. must be taken into account, and finally the price of the fruit is

.

But Lin Bufan is different. For these profit-making fruit companies, Mortal Technology is the major shareholder and has the right to speak. The three hot products are companies run by Mortal Technology itself, and Lin Bufan has the final say on the price.

In terms of transportation, Lin Bufan had already built roads and set up a special transportation team.

Therefore, the cost has been reduced. In this fruit battle, Lin Bufan earned 1 wool per pound.

But on cherries, the price is 80 yuan per pound, but you can make 20 yuan.

In other words, Lin Bufan gave up profits on other fruits and made all his money back on cherries.

The CVC Foundation began to lay out farmland in Chile last year and managed it by itself.
Chapter completed!