In the last life, when e-commerce entered its fastest development period, "high material" shopping appeared.

So-called "high-material" shopping refers to big-ticket items.

At the beginning, it was luxury goods, such as Louis Vuitton, Chanel and other international brands that entered the e-commerce platform, which subverted the concept of consumption.

You must know that these big international brands ignored the e-commerce platform at the beginning. In fact, it was difficult for these big brands to sell on the platform at the beginning.

The reason why a big international brand can become a big international brand is that in addition to its products, the most important extra thing is consumption performance. For example, LV will have a shopping guide accompanying you throughout the process, and coffee will be delivered to you. You can bend down when you come in or out.

Bowing gives you a feeling of God, which you cannot enjoy on e-commerce platforms.

However, with the continuous development of the market and the emergence of diversified markets, e-commerce has covered all daily consumption. When a kind of consumption becomes a major trend, these international big names must also follow suit and open exclusive stores on large platforms.

.

After that comes the foreclosure housing platform, followed closely by the commercial housing.

Although these houses may not necessarily be sold, they symbolize the coming of an era.

In other words, Lin Bufan is not trying to sell the houses of Shengshi Group, but he is setting a benchmark and being the first to try something new - you see, only our Pangu platform sells houses, which symbolizes that we

Strength.

Invisibly, consumers feel that Pangu platform is the number one platform in hot summer.

Cai Congxin and Ma Yunyun are having a lot of headaches these days. Ma Yunyun didn't realize the seriousness at first and thought Shengshi Group was joking. Can they sell commercial properties if they put them on an e-commerce platform?

Later, Cai Congxin explained to him the concepts of "dare to be first" and "determine to be number one" - now in everyone's subconscious mind, Pangu Platform is already number one in Yanxia.

Once this idea is formed, the Baba Group will be in trouble!

This "ideological" move caught the Baba Group by surprise.

In response, Cai Congxin and Ma Yunyun began to look for major real estate companies, hoping that these real estate companies could put their houses for sale on the Baba platform.

But they were all rejected without exception. The reason for the rejection was very simple. The house needs to be seen. It can’t be touched or seen on the Internet. How to sell it? What’s the funding for opening such an online store selling houses on the platform?

ensure?

Ma Yunyun said that we have convenient payment, which can be used as protective funds.

Real estate companies think it's funny. If you put money in your pockets for a house worth hundreds of thousands or millions of dollars, you'll earn a lot of interest in just one day.

Yes, if you buy a house in the sales department, the customer pays a deposit or the full payment, the money will fall into the hands of the developer, and the interest will roll every day. The so-called mosquito bite is still a piece of meat no matter how small it is. It is impossible for real estate companies to give this benefit to Baba

company.

Cai Congxin did not expect this. He was not familiar with real estate, so he did not know the interests involved. After knowing it, he couldn't help but wonder why Shengshi Group fully supported Pangu Platform?

Did Shengshi Group invest in Pangu Platform?

Three days later, Cai Congxin still had no idea, so Pangu Company launched the "8.88 Fafa event, giving away 100 for every purchase of 500, regardless of store."

Lin Bufan allocated 500 million in subsidy funds to carry out this event.

The favorite number for people in hot summer is 8. The license plate number is 8, the house door number is 8, and the auspicious day of the zodiac is also 8.

】

The event officially begins at 8pm on August 8th.

As long as you spend 500 yuan cumulatively on the Pangu platform, you can get 100 yuan off, which is equivalent to giving you 100 yuan. Such a big effort makes the 8.88 event extremely popular.

The next day, Wu Zhengtian made preliminary calculations and found that the cumulative sales of the entire platform during the 8.88 event reached an astonishing 2 billion.

On the other hand, sales on the Baba platform are decreasing day by day.

Baba Company.

In the conference room.

The executives all had dark faces and the atmosphere was very depressing. They had just launched an online event to support the disabled. They wanted to earn some traffic, but they didn't want all the limelight to be stolen by the Pangu platform.

"How about we also organize a free-for-all event?" said Xiao Hui, who is in charge of marketing.

Ma Yunyun's face was filled with tears. It's not that he didn't want to do it, but he couldn't do it. "I looked at the consumption data of Pangu Company's 8.88 event. According to estimates, this Pangu platform event subsidized about 500 million."

As soon as 500 million came out, everyone bowed their heads!

Baba Company doesn’t have that much money, so using money to fight Pangu Company with bayonets will mean you will die!

Cai Congxin gritted his teeth and said: "Everyone, please cheer up and don't get discouraged because of a little setback. Isn't it just a free event? It is definitely not an event that determines success or failure, but people. Talent is the key to victory or defeat."

…”

Before the cheers were ready, Zhou Ming from the marketing department ran in panting with data.

"Mr. Ma, today the traffic on our platform dropped by 50%, and the sales dropped by 60%. In addition, the Pangu platform's freebies with purchases are still going on. It's not a day, but a week. Also, look...

"Zhou Ming turned over his laptop and showed everyone the announcement on the homepage of the Pangu platform.

A piece of information was announced on the homepage of the Pangu platform. The main content is to apply for a membership card and receive coupons every week.

Customers buy a quarterly card for 30 yuan and can receive coupons every week, including 2 yuan off for purchases over 20, 8 yuan off for purchases over 50, and 5 yuan coupons with no threshold.

No matter how you calculate it, as long as you apply for a quarterly card, it is definitely cost-effective, and it is even more cost-effective to apply for an annual card.
Chapter completed!