Do you want to rely on these children to attract their parents to come to our mall? Wang Xia asked.

That’s pretty much what it means. Our activities are divided into two groups, namely the kindergarten group and the primary school group. Each group is divided into two competitions, namely the individual performance competition and the group performance competition.

What will be held today from afternoon to evening is the group performance of kindergartens. That is, each kindergarten can produce up to three performances to participate in the competition. They are all team competitions. Tomorrow morning to noon will be the group performance of primary school groups, and tomorrow afternoon to evening will be the group performances of kindergartens.

There will be an individual performance competition for the primary school group from the morning to noon the day after tomorrow, and the awards ceremony will be held in the afternoon the day after tomorrow.

In each competition of each group, we will judge the top, second and third place teachers. The teachers of the top, second and third place in the team competition will receive bonuses of 20,000, 10,000 and 5,000 yuan respectively. Each child will receive a ticket from our Sammi

Cash credits for international brand children's clothing stores have different amounts for the first, second and third brands.

The first, second and third place finishers in the individual competition will receive rewards of 3,000 yuan in cash and 5,000 yuan in shopping mall cash credits, 1,000 yuan in cash and 3,000 yuan in shopping mall cash credits, and 500 yuan in cash and 1,000 yuan in shopping mall cash credits respectively.

For these children and their parents, all they want is their children's performance opportunities and the honor they get. As for the bonuses, they don't care. After all, the parents of children studying in aristocratic schools are also rich.

Giving them credits is actually letting them spend money with us. As long as our quality is good enough, we can naturally make them become long-term regular customers.

Moreover, we also specially researched the voting method, which is divided into two types: judges and audience voting. The judges are professional judges we invite. They are actually professional dance teachers from major dance schools. Inviting them to be judges is professional and cheap.

Audience voting means that any customer who holds a receipt for consumption in our mall can vote. Each consumption receipt can cast one vote, which means that you must have consumed money in our mall to be eligible to vote.

Think about it, if your children were performing on stage or it was live on TV, would you bring the whole family to participate? If you saw parents of other children frantically buying things here and getting receipts to pay for their tickets, would you?

Wouldn’t they also call the whole family to go to the mall to buy things and then come and vote? You know, they are all rich people and have no shortage of money. They just want their children to get honors. As for parents, no matter whether they have money or not, they care about their children.

The desire is the same.

The main purpose of doing this is to cultivate the habit of spending in our mall among such a group of wealthy people and turn them into long-term regular customers of our mall. It is also to increase the sales volume and popularity of our mall during the event. Fang Zhi

Qiang made the introduction slowly.

Wang Xia was almost dumbfounded when she looked at Fang Zhiqiang. She really didn't know how Fang Zhiqiang came up with such an idea in his mind. He had nothing to do with the so-called planning and didn't play his cards according to the rules. How could he

This is how you plan a project.

This is an event from the 1st to the 3rd. From the 4th to the 5th, we will hold a lecture, which is here. The lecture is divided into two aspects: the high school entrance examination and the college entrance examination. The fourth is a lecture on the high school entrance examination. We will invite Shanghai

Some of the most famous junior high schools in the city have expert teachers with excellent teaching results who will give lectures, and students will also invite some former high school entrance examination top scorers to come and introduce learning methods.

The same goes for the college entrance examination lecture on the 5th. We invite the most amazing teachers from the most famous high schools in Shanghai to give lectures, and also invite Shanghai’s past college entrance examination top scorers to give lectures. We have invited many teachers from junior high schools and high schools in Shanghai.

Let them give it to their students. I think there will definitely be many parents who will bring their students to listen. Nowadays, parents attach great importance to their children's learning, especially the high school entrance examination and college entrance examination.

This is the situation of the entire event. The event will end on the 5th and last for five days in total. It cannot be longer, otherwise it will be bad. Fang Zhiqiang told Wang Xia bit by bit all his event planning.

Wang Xia stared at Fang Zhiqiang dumbfounded, and asked Fang Zhiqiang after a long time: How did you come up with this plan? What is all this?

What's wrong? Is there anything wrong? Fang Zhiqiang said with some embarrassment.

You are not an event planner, you are an on-site director. Tell me how you came up with these ideas that have nothing to do with our mall itself? Wang Xia grabbed Fang Zhiqiang and asked.

I...I just thought about it randomly. These are all ideas that our planning department came up with together. Then we conducted our own analysis and analysis, and we sat down if we thought it was feasible. Our purpose is actually to attract popularity, because the traditional

That kind of promotional activities, theatrical performances, etc. will not only cost a lot of budget, but also be difficult to attract people.

So we were thinking about what people nowadays like and value most, and then we analyzed it and found that the most popular thing that can take over is the Internet. The Internet is now ubiquitous, and the intensity and area of ​​publicity are very strong.

In addition, the most important thing for people is their children’s education, so we thought about making a fuss about these two aspects, and the event planning was based on this. As for other aspects, we didn’t think much about it. We mainly changed the perspective.

A person who thinks from the perspective of the customer and thinks backwards.

Wang Xia listened carefully to Fang Zhiqiang's words from beginning to end. She didn't interrupt a word during the whole process and listened quietly. If Fang Zhiqiang said a lot like this in front of her, she would have cursed him a long time ago.

Wang Xia finally nodded and said: How much was the total budget spent this time?

The Internet promotion side actually gave the Internet company 20,000 yuan. As mentioned earlier, they are also experimenting on their own, so the fees are very low. In addition, the fees for literary competitions and lectures here are a bit higher, and everything

In total, it cost almost more than 400,000 yuan. You have to prepare in advance.

It's almost half a million. Of course, the cost of bargaining for online promotion is included in the company's promotional expenses and has nothing to do with our planning department's planning funds this time. Therefore, the entire activity probably cost

About half a million. Fang Zhiqiang calculated it carefully and said.

Five hundred thousand, this is the National Day large-scale promotion event with the smallest budget that our Sammi International has had in the past five or six years. How are you preparing for the entire event? Don't make any mistakes.

Don't worry, it's not just me. All employees in our planning department work overtime and are all here. Everyone is responsible for their own part. The division of labor is very detailed. Everyone knows what they should do and what they are responsible for.

, so there should be no surprises.

Okay, let’s not say anything now. The event has already started. Even if you want to change anything now, it’s too late. Everything will wait until we officially go to work on the 8th. After I go to the marketing department to get the data, we will comment on your work this time.

Planning activities. Again, if you succeed, I will never treat you badly, but,

If it fails, everyone will have a hard time. Okay, I'll leave this to you. I'm traveling abroad and will come back on the 7th. Anyway, you are responsible for everything here. If there are any problems, you can solve them yourself.
Chapter completed!