Nie Qian raised her hands without saying a word, and then said: I support Mr. Fang.

Chen Qinghe's brows still didn't loosen, and his tone was a little heavy: I understand what Mr. Fang means, and I will support Mr. Fang in making this decision. But as Mr. Fang said, if we go into the water now, we will face a very serious situation.

There is a possibility of drowning. So how can we avoid these risks?

Chen Qinghe picked up the thick piles of reports in front of him: Basically, I have studied them all, but really no matter which plan it is, for our current scale, the initial investment in funds and personnel will be too high.

It will be severely dispersed, which will bring inconvenience to the management structure. In addition, the sales volume in the later period will be unpredictable, which is what Vice President Liu just said, which will bring us huge risks.

Maybe, we can try the water first. Nie Qian looked at Fang Zhiqiang with some hesitation, and then at Chen Qinghe: The marketing department is professional in this area, and has also done research. I don’t understand it very well, so I’ll just talk about it.

My thoughts may be too immature.

I think we have a physical store as a basis. In fact, we can use the online store as a supplement in the early stage. We don’t need to make such a big move at the beginning. We can open an online store first. There is no need for warehousing or anything like that for the time being. Just choose a store to serve as a base.

Test the waters, because

Because we can't expect much sales at the beginning, we will add a few more people to the store to be responsible for online maintenance and sales, and offline packaging and delivery. Based on what Mr. Fang said before, you can contact the logistics company

Negotiate the lowest price, and then deliver all orders uniformly every day. In this case, as an exploratory period, we will wait until we truly find out the online store model that is most suitable for us before we proceed with the transformation. Of course, I am not familiar with commercial things.

Understand, this idea may not be mature yet.

Chen Qinghe had been listening to her very carefully, sometimes nodding and sometimes frowning. His liking for Nie Qian was true, but when it was serious business, he would not talk about it. So he raised a question: But in this case, we are online

What are its features? Moreover, it is difficult to have an advantage in terms of price, and the competition with other companies is very disadvantageous.

Nie Qian was speechless for a moment. After all, she didn't know much about this topic, and her face suddenly turned red: I'm sorry, my idea is indeed immature and not perfect in many aspects. I really didn't think of this problem.

However, Fang Zhiqiang laughed: Everyone understands what Nie Qian means, right? Let me tell you, my idea is actually similar to Nie Qian’s. I carefully compared several online fresh food models at the current stage.

Now we don’t have enough capital to copy any of them, and when we gather enough strength, this market will be divided up. So I am thinking about combining online and offline with the external expansion mentioned by Vice President Chen before.

Because I took a look, even the largest online merchants now only highlight a few categories with competitive advantages, especially those of the current season, and others are supplementary, so we don’t need too many purchasing bases, or even

At this stage, there is no need to consider the purchasing base, because all we have to do now is to occupy the market. So we can choose a store close to logistics and operate as Nie Qian said.

This is the pilot stage. If this model continues and the online store is profitable, then my next idea is to expand externally. In nearby cities, each city will open one or two branches according to its scale. The branches are actually used as online warehousing.

And complementary. Then you can configure cold chain vehicles as delivery terminals. Fang Zhiqiang summarized the advantages and disadvantages of the current centralized online fresh food model and gave them to each of them. This model is like an ant eating an elephant.

form, just more

It’s just an online customer source, and the rest has not changed much from what we had before, and it is easier to operate. To put it bluntly, it is intra-city delivery, which is similar to the current takeout model, except that we have our own logistics. Basically

The above is to directly copy our current model in other cities after site selection. Only the management of personnel is relatively loose from the perspective of the bureau. We can also use this buffer period to further discuss adjustments.

Fang Zhiqiang put forward his own plan and gave it to each of them.

In addition, the investment is relatively small, basically just adding one store in each city, and we can also focus on the selection of cities and proceed in batches. In this case, the financial pressure will not be great. But the market

The spread will be relatively wide, and it will be relatively easy to open up the situation.

Previously, they planned to expand to other cities after establishing a foothold in Shanghai. However, in that case, each city would have to be laid out according to Shanghai's model, which would increase the risk a lot and make management more difficult. Really

It will take a long time to implement, but now Fang Zhiqiang has decided to give up that traditional expansion.

Switching to this flexible and simple model, in major cities, only one or two stores are opened in each city in the early stage, and then online and offline are combined, and the expansion is dozens of times faster, and the online store also ensures that even offline

There is only one store, but sales can cover the whole city. This is also the inspiration that Fang Zhiqiang has brought to Fang Zhiqiang by studying online e-commerce in the past few days.

I understand, that is to add physical stores in other cities, and then you can receive orders online according to the city you choose, and have offline stores deliver orders in the same city. Liu Yan looked at the plan in her hand carefully, thought about it, and nodded for a long time: In this case, we have

The risks discussed can basically be avoided.

If this is the case, it is more convenient than a one-time transformation to e-commerce, with less risk and investment, but the customer base and profit margins have expanded. And it can also lay the prototype for our expansion. This model is

It's feasible. Chen Qinghe finally supported it.

Has it been unanimously approved now? Fang Zhiqiang asked them with a smile. He looked relaxed, but in fact, this seemingly simple plan was the result of his hard work, comparing and eliminating many models one by one, and finally concluded

It took him a lot of effort to come out, otherwise he wouldn't have the confidence to show it to them.

This time all three finally passed unanimously.

Okay, then we will discuss two important issues, the development of online stores, and the first batch of physical stores to expand externally.

Several people began to discuss the matter again, and suggestions were constantly put forward, and then they were rejected or supplemented, and they were improved bit by bit. Finally, it was determined that the first batch of new stores would be opened in five cities near Shanghai, and then the online stores were also handed over to the marketing department.
Chapter completed!