Author: Crow One

"You have to make it clear that we are not doing wasted work. And I want to be a consumer electronics brand. I am not mindlessly supporting Chinese companies. I am just giving them a chance.

When they have this technical strength, they can verify their technology by entering my supply chain system and participate in large-scale production for optimization and iteration.

I will give them such opportunities, and Sony and Samsung will also give their local companies such opportunities."

Zhou Xin continued: "And you don't need to make a decision so quickly. You still have one year before graduation in your senior year. We can give it a try this year. If there is a chance, we can then seriously consider it."

Cao Yongluo asked: "So what are you going to do?"

"Matrix, I have registered this trademark. We will start with the keyboard first." Zhou Xin said, "The Matrix mobile phone trademark is still in the hands of Motorola. I will negotiate with them in the future to buy this trademark.

To put it simply, make the keyboard first and then the mobile phone.”

In 1995, Motorola registered the Matrix trademark, including the Matrix 1000 and Matrix 2000 series of products.

Cao Yongluo was a little confused: "Keyboard?"

Zhou Xin said: "Yes, let's start with the keyboard. The keyboard we want to make is a high-end keyboard that relies on sound and design to attract users."

After attending Confinity's press conference, Zhou Xin realized that he could also get involved in the field of handheld computers.

Later, after going back and thinking carefully, Zhou Xin realized that making a handheld computer was not as good as making a mobile phone. He would start with a feature phone and then switch directly to the smartphone track in the mobile Internet era.

"Have you ever used the BlackBerry 850? This is a pager with full keyboard buttons. We are going to make the mobile phone into a similar form.

So we first use high-end keyboards to sort out our brand identity, and then launch mobile phones with full keyboards."

Yes, what inspired Zhou Xin was the BlackBerry mobile phone. BlackBerry mobile phone has a vast overseas market and a glorious history.

Although they are not accustomed to the local environment in China, it does not affect BlackBerry's peak market share of 48% in America.

Moreover, Zhou Xin was impressed by the success of this brand. He remembered discussing mobile phone brands with his classmates Amerikan.

The other party mentioned BlackBerry and why BlackBerry is so popular in America.

The most important thing that made the BlackBerry mobile phone popular is that during the 2001 attack on the Capitol, almost all communication equipment in the United States was paralyzed. However, Vice President Cheney’s mobile phone had the BlackBerry function and was successfully connected wirelessly and could be used at any time.

Receive real-time information about disaster scenes anywhere.

Then, during the recess of Congress due to the 9/11 incident, each member of Congress was given a BlackBerry phone so that members could use it to handle state affairs.

Of course, as a Chinese, Zhou Xin obviously cannot get this treatment for the mobile phones he develops.

“Today’s keyboards are too cookie-cutter. In fact, keyboards can be made more fun.

Moreover, the two groups with the highest demand for keyboards are programmers and gamers, and I have certain influence in both groups."

In Zhou Xin's view, compared with later generations of mechanical keyboards and further customized keyboards, there are too many things to make a fuss about today's keyboards.

Of course, the customized keyboard is a more playable mechanical keyboard, and Zhou Xin plans to get it right at once.

The so-called shaft body, keycaps, casing, PCB, positioning plate, and sound insulation cotton can be produced in China.

You can completely create the HiFi effect of later generations by typing sounds.

Cao Yongluo: "I still don't understand how to make the keyboard more fun.

But I believe you can do it, and I think we can give it a try."

Zhou Xin said: "You should still have a month in Amerikan. We can find factories around here to make some samples to try."

From the keyboard structure to the shaft to the design, these all require patent registration.

Although Zhou Xin is not very familiar with key circles, he has at least built a customized keyboard.

Especially after his memory became clearer, he clearly understood that compared with the cherry axis, the domestic axis was innovative in terms of creativity and sound.

What other hand-lubricated shafts are there?

Since deciding to move production to China, Zhou Xin has not worried about labor issues.

Especially before joining the WTO, China had a large number of high-quality migrant workers.

"The keyboard is technically easy, but it is not easy to create new ideas. This is how we can initially establish brand recognition.

Then when we make mobile phones, we make full-keyboard phones. We will also make some features from the keyboard field of mobile phones, so that users' awareness of us will extend from the keyboard field to the mobile phone field.

After the success of mobile phones with full keyboards, the foundation of Matrix, a consumer electronics brand, has been laid.

Only then will we consider the next step from an overall perspective.”

The technical content of mobile phones is much higher than that of keyboards. At the same time, the field of mobile phones has developed rapidly in recent years, and there are too many brands in the entire market.

From Motorola and Nokia to Sony and Sharp, and then to the sudden rise of BlackBerry, these mobile phone brands have decided that if they rashly enter the mobile phone market, the user base will not pay.

Unless you rely on cost-effectiveness.

But the problem is that if you want to rely on end consumer products to feed back the semiconductor industry, you must have a high premium to cover this part of the cost.

Why did Huawei succeed in developing HiSilicon Kirin in later generations, while Xiaomi never succeeded in developing Pinecone Semiconductor? Not only because HiSilicon Kirin has a longer history, but also because Huawei has a large profit margin for mobile phones and they have more investment in R&D.

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After Zhou Xin saw Xiaomi, he didn’t want to take the cost-effective route at all.

And establishing a high-end brand can not only make mobile phones, but also other products.

As long as the mobile phone sets the price anchor, other products can also enjoy high premiums.

Take Apple as an example. Apple’s polishing cloth can be sold for 145.

High premium can bring high R&D investment.

When Zhou Xin was planning to find someone near California to make the first customized keyboard, Baidu, which Robin had spent a long time developing, was finally going online.

Baidu and Robin are not famous in Silicon Valley. When Robin went to meet investors, he mentioned that Baidu was not interested at all.

Investors will only be interested if they mention that Newman invested in them.

But Baidu has never had a product before, not even a demo. When it told investors how awesome their technology was, others simply didn't believe it.

Robin found a few classmates and started working together from scratch. After working intensively overtime, Baidu was finally built.

And the internal beta has been tested for several rounds.

“The problem we have now is how to promote it.

Baidu has no reputation at all now, how can we let users know that there is such a useful search engine."

"I think we can hold a press conference and invite Zhou Xin to help us stand up."
Chapter completed!