January 10th.

Shenzhen.

Xiaozu Laser Company, Laboratory.

"Success!"

“It’s finally been corrected!”

With the help of three academicians, the R&D department finally solved the problem of the 1000W handheld laser welding equipment developed by itself after many days of testing.

The big stone in He Xuehai's heart finally fell. Chairman Xu Bo was very happy to hear the news and came to the test site to watch the operation effect.

"Academician Wang, how are you? Is there any big problem?" Chairman Xu Bo confirmed again that there can be no mistakes this time.

"The major problems that occurred before are gone. Some minor problems will inevitably occur in mass production." Chief Engineer Wang Academician commented very cautiously and objectively. One is one. He would not say that it is impossible for problems to occur again. This is impossible.

.

Then he looked at the handheld laser welding equipment of Xinghai Machinery Company next to him. After thinking about it, he commented: “Mr.

, are all very good, and I can’t point out any big problems. The structure is compact and smart, but the total number of parts is less than our equipment, and it is not that complicated. In this way, the manufacturing process is much simpler.

You have to learn from others.

Of course, the equipment we developed is also good, but after all, we are pressed for time, so it is normal to have some problems.

From Xinghai Company, maybe they have optimized and rectified it countless times in the laboratory."

Xu Bo nodded. He must be in awe of his peers and not be stubborn. Only then can he make progress.

Moreover, they still designed it based on other people's equipment.

Academician Wang's evaluation was very objective. With the help of three academicians, the company found the problem quickly, faster than expected.

Xu Bo asked He Xuehai: "When will mass production be possible?"

He Xuehai replied cautiously: "It may take two or three days. The thread structure of the welding gun head has been redesigned and is now in mass production."

"Okay, there is no problem in the test. It can be relisted. The market will change rapidly one day later." Xu Bo nodded, explained some more things, and returned to the office.

Just a few minutes after sitting down to drink tea, Hua Qiang knocked on the door looking for him.

Judging from the look on his face, it didn't seem like the news was good.

Could it be that the market has changed again?

"Mr. Hua, what makes you so sad?" Xu Bo asked him to sit down. "I just came back from the laboratory. Our handheld laser welding can be put on the market again, and I wanted to talk to you."

After Huawei Qiang sat down, he sighed and frowned into several lines on his face: "I just received a call from the marketing department, which is very bad news.

After New Year's Day, Xinghai Company's handheld laser welding equipment dropped in price. The unit price suddenly dropped from 180,000 yuan per unit to 150,000 yuan per unit. They are rapidly seizing the market. During this period, I guess they signed a lot of orders. I asked

We have found manufacturers that are in need of handheld laser welding equipment, and many bosses have ordered their equipment.”

When Xu Bo heard this, he raised his eyebrows. This news was really not good news for him. He asked anxiously: "What, it's only sold for 150,000?!

Are you sure they are all at this price and not individual orders?"

Huawei nodded forcefully, with a sad look on his face: "I've confirmed it, and I want it in stock, 160,000 yuan;

For delivery within one month at the latest, 155,000 yuan;

If it is delivered within two months, it will only sell for 150,000 yuan.

From this point of view, they have insufficient production capacity and want to seize the market by taking orders first."

Huawei Qiang received survey feedback from the marketing department an hour ago. He confirmed it again and again and asked someone to investigate.

Half an hour later, I received feedback that the market price was 150,000-160,000 yuan.

Moreover, agents have been opened in remote areas. Agents can get the goods for 120,000 yuan, but the goods are insufficient and slower than direct sales.

Xu Bo felt that Xinghai was disgusting: "We are making wool. The ex-factory price is 120,000 yuan, and the minimum selling price of the terminal is 150,000 yuan. The price has been reduced so much that we are not letting our peers play together."

The 1000W handheld laser welding equipment of their Xiaozu Laser Company, the fiber laser is imported, and the production cost of the whole machine is about 75,000 yuan. If it can be mass-produced, the production cost can be reduced to about 68,000 yuan.

However, the comprehensive cost of Xiaozu Laser Company's handheld laser welding equipment is much higher, estimated to reach 100,000 yuan, or even more. After all, some accounts are difficult to calculate.

For example, this time, the company invited three academicians to Xiaozu Company to solve problems, which cost a lot of money, including round-trip air tickets and accommodation fees, as well as salaries.

In addition, employee travel, equipment repair and shipping, sales costs, etc., are all expenses and are not included in the production cost.

Among the production costs, the most expensive one is the investment in tooling and fixtures. If the quantity sold every year is less, it will definitely be a loss. The more sold, the less the cost of processing equipment and tooling fixtures will be spread to the cost of each product.

Damn Xinghai Company has cut prices so much all of a sudden, so Xiaozu's handheld laser welding equipment will also have to be sold at a reduced price. It will be difficult to get back the money in a short time.

The situation of Xinghai Company is different. Thousands of units have been sold, and the cost has been recovered long ago. Moreover, there are few equipment problems, so the rework cost is much lower.

Originally selling one unit for 180,000 yuan, the gross profit per unit was still 70,000 to 80,000 yuan. Now, if one unit is sold for 150,000 yuan, the gross profit suddenly drops to 40,000 to 50,000 yuan, which is almost half the discount.

Damn it, you didn’t follow the routine!

Xiaozu Laser Company is preparing to put handheld laser welding equipment back on the market, so you are stepping up your game!

Moreover, even Academician Wang admits that Xinghai’s equipment is better than Xiaozu’s, so their equipment also sells for 150,000 yuan?

Can customers accept it?

Is it just because they are a well-established laser company?

But it is the first of its kind, the best-selling product, stable use, and its reputation has already been established.

If Xiaozu really sells one for 150,000 yuan, it is estimated that most customers will not choose them.

When I saw a Xinghai unit selling for 200,000 yuan before, it was really a huge profit. 200% profit margin. If you sell one unit, you can make two units.

Xu Bo took out his cigarette and took a few puffs, then sighed:

"Xinghai really wants to kill his colleagues!"

At present, Xiaozu Laser Company has invested about 3 million yuan in the handheld laser welding equipment project, and the company can still afford to lose money.

This means that it is better to develop your own than to buy someone else's, then put your own brand on it and use your own channels to sell. This kind of thing is very common and it is better to control costs.

But Xiaozu Laser is a technology research and development company and cannot do this. Buying other people's equipment is subsidizing competitors.

"Isn't that right? Let's sell 180,000 yuan together and make money together." Huawei Qiang said.

But he never thought that they would be the first to cut prices, and then Xinghai Company would be forced to cut prices.

Now Xinghai Company doesn't want to play with them anymore. It wants to take care of everything on its own.

"Let's proceed according to the plan. We will sell as much as we can. The current market price of a single unit is 150,000 yuan. We can lower it a little, and there is still room for profit. Unless Xinghai's ex-factory price to agents is reduced to 80,000 yuan,

The terminal sales price is 110,000 yuan, and they don’t even want to make money.” Xu Bo touched his beard and made a decision quickly.

They have calculated the production cost of Xinghai and estimated that it is 65,000 yuan per unit, and the overall cost will not be less than 70,000 yuan.

But what they didn't expect was that Xinghai's research and development costs are low. The 1000W power IPG laser purchased previously cost 55,000 yuan per unit, and the actual production cost was about 62,000 yuan.

But now, the 1000W laser independently developed by Xinghai can cost as low as 12,000 yuan in small batches. If it is produced in large quantities, it may be less than 10,000 yuan. The production cost of the whole machine has dropped from about 62,000 yuan to less than 19,000 yuan.

After the laser is mass-produced, the production cost of a single unit can be reduced to about 16,000 yuan.

Even if the ex-factory price to agents is 80,000 yuan and the terminal sales is 110,000 yuan, there is still a lot of profit margin.

This is something that Xiaozu Laser Company cannot guess yet. Unless it is discovered that the laser they use is from Xinghai, this matter will probably be known soon. By then, I really don’t know how the top management of Xiaozu Laser will feel.

In order to quickly occupy the market, Xinghai Company began to open agency rights to remote areas where it is difficult to develop business. However, it is impossible to open agents to industrially developed areas like Jiangnan Province.

Of course, Xiaozu Laser is not the only manufacturer that is developing handheld laser welding equipment. Xiaozu Laser is the leading domestic laser company. According to Yang Hai’s previous survey, it is estimated that more than 30 companies nationwide are developing it.

Xinghai Company suddenly launched a big move. Some companies may not be able to withstand it. Those that have not yet developed it may give up and stop losses in time;

However, some companies are small and have low comprehensive costs. Even if they only sell a few dozen units a year, they can still make money.
Chapter completed!