Since the Hummer EV has been selling well overseas and new cars have been delivered normally, many Hummer EV owners have posted daily videos and photos of their cars on online platforms, and written down their own feelings. The comments are all full of praise for the Hummer EV.

For example: "Since I got it, life has become more interesting!"

"For cars in the 100,000 class, I recommend Hummer EV. What I mean is, if you have a budget of more than 100,000 US dollars to buy a car, don't choose any brand of car. Choose Hummer EV with one click. You are right."

"Quiet, comfortable, large space, high horsepower, my favorite."

"The coolest vehicle for camping in the wild - Hummer EV!"

There are also a lot of bad reviews. For example, the car is a bit bigger, parking in bustling urban areas is a bit inconvenient, and I often worry about finding a parking space; if there is a traffic jam, the energy consumption is higher than that of a gasoline car, and it is very troublesome if it runs out of battery halfway.

Overall, the reviews are good.

Domestic media have been paying attention to the pre-sales of the domestic Hummer EV. For such a high-priced new energy vehicle and a large model, many domestic Hummer fans said they would support Xinghai Group as long as the price is not outrageous.

As New Year's Day of 2013 is approaching, Xinghai Group announced the pre-sale time and guide price. Many domestic media reprinted Xinghai Group's announcement and reported on Hummer EV and future models.

"Will the domestic Hummer EV continue its sales miracle? Witness it on New Year's Day!"

"The Most Powerful Bulletproof Car: Future 01 and Future 02 start pre-sale on New Year's Day"

"Witness the moment of the rise of domestic automobile brands"

…

The headline news of Yiche.com reported: "The pre-sale activities of Xinghai Group are about to begin, and the entire network of automobile platforms will focus on it.

It should be noted that Xinghai Group has a very small number of Hummer EV physical stores, less than 30 across the country, concentrated in shopping malls in first- and second-tier cities.

If you place an order at a physical store, you also need to download the APP on the Xinghai Group official website to make a reservation.

Xinghai Group announced that the total number of Hummer EV pre-sales this time is 50,000 units, while supplies last.

The low-end version of Hummer EV has a cruising range of 600km, and the guide price is unified at 900,000 yuan, which is 80,000 yuan lower than the overseas guide price;

The high-end version has a cruising range of 800km and a unified guide price of 1.18 million yuan, which is 100,000 yuan lower than the overseas guide price;

If additional installation is required, additional money will be required.

It can be said that Xinghai Group is relatively conscientious. It has not reduced the distribution of its vehicles, and its vehicle prices are 80,000-100,000 yuan lower than overseas prices.

The pre-sale deposit is 10,000 yuan. If you unilaterally break the contract, the 10,000 yuan deposit will definitely be lost;

There is a preferential activity for new car reservations, with a deposit of 10,000 yuan equal to 20,000 yuan. Three months after the start of the order, if the new car is delivered one day late, Xinghai Group will compensate the customer 50 yuan per day. If the new car is delivered 30 days late, the compensation will be 1,500 yuan.

This compensation is directly deducted from the vehicle price.

Moreover, the manufacturer also provided a two-year interest-free loan of 300,000 yuan. If you want to borrow more money, you can only go through bank financial channels, which is no different from other car brand 4S stores. Xinghai Group has no financial institution, and the loan exceeds 300,000 yuan.

For loans, bank interest rates are relatively high.

But no matter what, being able to provide a two-year interest-free loan of 300,000 yuan makes customers feel much more relaxed. Customers who plan to buy this car but are slightly strapped for funds can do so.

In addition, there is no purchase tax on new energy vehicles, which can save 100,000 yuan.

At the same time, Xinghai Group not only announced the pre-sale information of Hummer EV, but also announced the bulletproof model information. The official guide price of Future 01 is 30 million yuan, the extended version is 35 million yuan; the official guide price of Future 02 is 25 million yuan.

Without assets of over 100 million, we simply cannot afford future brands.

Pre-ordering future cars is different from Hummer EV, you cannot place an order directly from the official website APP.

To reserve future models, you need to go to the Xinghai Group Hummer EV flagship store to place an order in person, with a deposit of 20% of the guide price.

It is easy to understand that the deposit is so high. After all, very few future models will be produced. If the customer cancels the order after production, it will be very difficult to sell the car, and Xinghai Group will suffer a huge loss.

Hummer EV's physical store does not have physical cars of future cars at all. If customers want to see the current car, they can only go to the Xinghai Group headquarters base factory to view and test drive it, and they can place an order at the factory.

It’s easy to understand that there are no existing cars. The annual output of Future 01 and Future 02 is 99 units each, which is not too much. Each vehicle will be marked with a unique number. For example, the 90th vehicle produced in 2013 will be marked with 2013-90.

The author believes that this limited sale may be a marketing method. If the car price is so high, if it cannot be sold, this limited sale will be a joke."

Many media are optimistic about the pre-sales performance of Hummer EV. Pre-sales of 50,000 units are not a problem, but it may take a long time to complete the pre-sales.

The national conditions of the beautiful country are different from those of China. This does not mean the number of potential customers. First, the family population in China is relatively small. Second, parking in China is too difficult. Some customers will not choose the Hummer EV considering that the vehicle body is too large.

Most families that can buy a Hummer EV have more than one car, and they do not drive a Hummer EV for daily grocery shopping.

But in a beautiful country, it is best to travel with such a big guy.

January 1, 2013

Came quietly.

It's early morning, and the hands have just passed one second.

Domestic Hummer EV officially starts pre-sale!

Log in to your personal account in advance, first select the car model, exterior color, and interior color, and then choose whether to add optional packages based on your personal circumstances.

After making your selection, confirm the deposit.

After confirming the deposit, you can still modify the appearance color, interior color and package configuration before making a final decision, but you cannot

The Hummer EV does not have any optional packages, and all standard models are equipped with it. Unlike other brands of cars, it is impossible to drive a car worth hundreds of thousands of dollars without adding an optional package that costs tens of thousands.

50,000 cars were sold out in the pre-sale period in Meili China within a few hours. Domestic customers are also afraid that the situation will be the same as overseas, and they are all waiting for New Year's Day.

The hour hand just turned 59 seconds, and pre-sales reached 958 units.

This real-time pre-sale volume is announced simultaneously on the official website of Xinghai Group and the Hummer EV APP.

As long as you open the Hummer APP, you will see a line of real-time large characters: "2013.1.1, 00:00:59, pre-sale volume: 958"

When prospective customers see this message, many of them dare not hesitate any longer and quickly place an order.

In fact, in addition to real customers, there are also car dealers rushing to buy.

The car dealership is waiting and watching to see the pre-sales situation. If it is very popular and it feels that Xinghai Group will be slow to deliver new cars, then they will join the rush and sell them in their own stores. Then they will resell them to customers who are in urgent need of driving. How can they earn a few tens of thousands?

problematic.

What annoys all 4S stores is that Xinghai Group has not opened its car agency to the outside world, and dealers cannot get the manufacturer's price.

Xinghai Group is truly the first to sell and open car stores in shopping malls.

2013.1.1,00:02:00, pre-sale volume: 1950

2013.1.1,00:03:00, pre-sale volume: 2750

…

In the first ten minutes, pre-sales volume: 5,025 units.

More than 5,000 cars were pre-sold in ten minutes, but car dealers are still waiting and watching, thinking that 50,000 cars will not be sold out that much.

Not only car dealers are waiting and watching, but customers are also waiting and watching.

When buying this car, some people just follow the crowd.

If it sells well, then join the rush to buy it. If you don't like it when the time comes, you won't lose much money by selling it again.

In the first hour, pre-sales reached 18,563 units.

From this pre-sale data, car dealers knew that the domestic Hummer EV was popular and began to join the rush to buy it.

At this point in time, Mu Yang didn't rest, he was staring at the data.

Seeing the pre-sales volume in the first hour, he felt relieved.

This car pre-sale is as exciting as the release of the novel he wrote in his previous life. The number of subscriptions in the first hour can be guessed as to how many subscriptions there will be in 24 hours.

The same is true for car pre-sales, there is not much difference.

"Honey, how are you?" Song Xuelu saw that Mu Yang hadn't rested yet and knew that he was concerned about the Hummer EV pre-sale situation.

"In the first hour, 18,563 vehicles were sold. It was a hit." Mu Yang stroked her hair.

"Wow, it's great. I told you not to worry too much. The overseas sales are very popular, and the domestic sales price is so much cheaper. It will definitely become popular. Do you want me to pour you a glass of boiling water?"

"Get some rest, no need. Drinking too much water at night will make it troublesome to get up in the middle of the night, especially in winter."

The temperature outside is minus two or three degrees Celsius, and the heater is always on inside the house, which is around 20 degrees Celsius.

At 8 o'clock in the morning, pre-sales had reached 35,487 units.

Some customers who planned to buy a Hummer EV also had plans to wait and see, but when they woke up in the morning and saw that there were only 10,000 or a few thousand units left for pre-sale, they quickly made a reservation without hesitation or thinking too much. After today,

Those 50,000 pre-sales are definitely gone.

As it approached twelve o'clock in the morning, all 50,000 Hummer EV pre-sales were sold out.

Customers who are still waiting and watching are a little regretful and hope that Xinghai Group will quickly deliver the 50,000 new cars before they can order another car.

The pre-sales of the domestically produced Hummer EV are booming, and the automotive industry is jealous. If 50,000 units are officially sold, the sales will be at least 50 billion yuan.

In 2012, the annual sales volume of Chinese automobile brand models was the Buick Excelle, reaching 277,071 units, with a guide price of 99,900 to 117,900 yuan. The price offered by the manufacturer to dealers was still a few points lower.

If based on annual model sales, the 50,000 Hummer EVs can only rank around 50 in the country.

But in terms of sales, it is still possible to rank first, on a par with Volkswagen's Audi A6.

This year, the sales volume of the Audi A6 reached 138,024 units, with a guide price of 308,000 yuan to 541,700 yuan. Most people still buy the 1.8T automatic model with a guide price of 368,500 yuan.

Future 01 and Future 02 only started accepting reservations at 9 a.m., after the Hummer EV store opened. Some customers sent people to the Xinghai Group Automobile Factory to make reservations.
To be continued...