"Damn it, he doesn't want to receive subsidies himself, nor does he want others to receive them. What kind of moralism is this?"

Mr. Wang, the boss of Lanchi New Energy Company, couldn't help but slap the table angrily. The company's first new energy vehicle finally made it to the market. However, many quality problems were exposed by the media, sales were poor, and few consumers paid for it.

Coupled with the decrease in subsidies this year, the future situation will become increasingly unfavorable.

Lanchi Company was established in 2013 with a registered capital of approximately RMB 2 billion.

At that time, many investors saw the blueprint of Lanchi Auto, and they were as ambitious as the senior management of Lanchi. Moreover, new energy vehicles were booming at that time, especially Hummer EV sales were booming and the company's listed stock was rising steadily. They also wanted to enter this industry.

Eat a piece of cake.

Investors with the same ideas as Mr. Wang are like crucian carp crossing the river. In the past two years, they have poured into nearly a hundred new power car companies, and hot money has poured into the new energy industry.

Some investment institutions take investors' money, which is not their own money anyway, and invest blindly without understanding the car companies.

Mr. Wang never thought about actually building a car. He just wanted to create a concept car to trick investors into making money. If he could really build a better car and run it, it would be too easy to go public and make money.

On the other hand, being able to defraud national policy subsidies is also the reason why Mr. Wang values ​​​​when he wants to build a car.

However, he could not have imagined that state subsidies were declining every year, and the rate of decline was very high, reaching 30%. The influence of Mu Yang accounted for a large part of the reason for this policy. The person he just scolded was Mu Yang.

However, he could only scold him in his office, but he didn't dare to scold him in public, as Mu Yang's fans' saliva could directly drown the company.

He envied Xinghai Group's scientific research capabilities and earning power, especially its huge liquidity and zero loan rate.

Especially the wealth that makes him jealous, which is several trillions. Damn it. If you just throw trillions into investing in smart cities, you really don’t regard money as money. If he can have one percent, no, even one thousandth

also.

Before investing in Lanchi Company, Mr. Wang and his partners came to H City many times to observe Xinghai Group.

He does not have the ability to enter the Xinghai Group, but it is still possible to observe the flow of trucks from the outside, or to inquire about information from the truck driver.

Every day, there are hundreds of businessmen and vendors observing business opportunities outside the Xinghai Group, hoping to pick up some small business, or grab some orders from the Xinghai Group's partner companies, or make them rich.

In the past two or three years, only a few companies from the new forces have really succeeded in building cars, while the rest have been completely wiped out.

Especially those car companies that want to defraud the state of electric vehicle subsidies are in trouble.

The electric vehicle subsidy policy in 2015 can be summed up in two points: 1. The subsidy dropped by 30% compared with 2014; 2. There will be no subsidies after 2019.

Some new forces entered the market late in building cars and suffered a lot in terms of state subsidies.

In the 2015 subsidy policy, there will be no subsidy for pure electric passenger cars with a driving range of less than 200 kilometers. The subsidy for pure electric passenger cars with a driving range of 200-350 kilometers (including 300 kilometers) will be reduced to 25,000 yuan; for pure electric passenger cars with a driving range of more than 350 kilometers (including 350 kilometers)

Subsidy for electric passenger cars dropped to 35,000 yuan.

The year before last, if the cruising range was greater than 250 kilometers, there was also a subsidy of 50,000 yuan.

In the past three years, it has been declining every year, and the rate of decline is very large.

With subsidies so shrunk, Mu Yang's proposal played a big role.

Although Mu Yang did not join the Renda and Zhengxie systems, his proposals had great influence.

Not only his own influence, but also his proposals are forward-looking and in line with the national conditions.

Many car companies want to take advantage of state subsidies and specifically make money from the state, but unexpectedly, audits are getting stricter and stricter, and subsidies are declining every year, making it harder and harder to make money every year. In the first quarter of 2015, several companies

New car forces withdraw from the car-making stage.

However, Xinghai Group's electric vehicles are becoming more and more popular. The Hummer EV02 is a hot seller and has started its second round of pre-sales. Similarly, 100,000 Hummer EV02s at home and abroad were sold out within a few hours.

Perhaps Xinghai Group's car sales cannot be ranked among the top 20 in the world, and are less than one-twentieth of the number one Volkswagen.

However, Xinghai Group is a big player in the field of new energy vehicles, and Mu Yang has great influence in the domestic automobile industry. Especially his words are very forward-looking, and the bosses of all car companies hope to get his advice.

For example, the boss of Lifan Automobile did not listen to Muyang's advice at first. He only wanted to make money and did not pay attention to the quality of the car itself. He went bankrupt and reorganized in March. Now he is very regretful. He wants to visit Muyang but can't.

Mr. Li from Zheli Group went to Xinghai Group when he had something to do and listened to Mu Yang's advice. In 2014, the sales volume of electric vehicles reached 500,000 units, which was more than Xinghai Group. In terms of sales, it was on par with Yadi.

…

In May in H City, there are no longer spring rains, but continuous rain. There is only bright sunshine and the extra fresh air after the rain.

The corridors of Xinghai Building are filled with the fragrance of flowers. If you close your eyes, you would think you are walking among flowers.

The favorite place for employees to hang out is the leisure area on the fourth to tenth floors of Xinghai Building. Every two floors are filled with green plants, many of which are in full bloom.

Mu Yang also likes to walk around these leisure areas when he feels bored.

Today, there are about 10,000 employees working in Xinghai Building, and most of them are in laboratory buildings and factories. Therefore, there are still many empty floors in Xinghai Building, which can accommodate 50,000 to 60,000 people.

"Hello, Chairman!"

Employees passing by Mu Yang stopped and greeted Mu Yang with a respectful nod, and Mu Yang responded with a smile.

Some employees were sitting in the leisure area, drinking tea and communicating with their colleagues. After seeing Mu Yang, they said hello if they were close to each other, and continued the conversation if they were far away. They did whatever they needed to do. Only new employees were a little nervous, but most of them

Most employees rarely see the chairman and would glance at him furtively.

The new employee asked the old employee: "The chairman is here, do you want to leave? Let's drink tea and chat here without being criticized by the chairman?"

The old employee replied to the new employee in a popular way: "Tsk, you are thinking too much, the chairman has no time to take care of this.

What's more, the construction of the leisure area here is still the chairman's suggestion. See what Mr. Zhou and the manager said."

"Oh, that's it. It scared me. The chairman looks quite tall, and he has a different momentum when he walks."

"The information on Du Niang says she is 180, and her height is average. The main reason is that she is handsome and rich.

Look at those young female colleagues who dare not look at the chairman from the front, but wait for the chairman to pass by and peek behind their backs."

The new employee nodded, only to realize that his eyes had been focused on the chairman for what seemed like a minute. Not to mention the female colleagues, the men were almost the same.

Mu Yang was walking in the corridor of the leisure area on the fourth floor. He occasionally heard employees talking about him and praising him for being smart. His expression was indifferent. After all, it was mostly cheating. But when he was praised for his handsomeness, a smile appeared on his lips. This

But it is real power.

Put your hands in your pockets and walk aimlessly.

Ten meters ahead, several people were heading in his direction. The main reason was that these people were not wearing company clothes, which made Mu Yang look at them a few more times.

After looking at it twice, his eyes moved away and scattered elsewhere.

Several people who walked over also noticed Mu Yang and slowed down.

A young lady raised her head and greeted Mu Yang: "Hello, Mr. Mu, I finally meet you. I am your fan." There was a slight excitement in her clear voice.

"Hello, Mr. Mu, I have admired you for a long time."

"Hello, Chairman."

"Hello." Mu Yang replied casually, and then carefully looked at the two people who greeted him in front of him.

After staring for a while, I realized that the two people in the active crowd looked familiar.

This woman has a little baby fat on her face, her phoenix eyes are very obvious, her eyes are slender, her lips are thicker and fuller, and her eyebrows are also thin and curved.

Today I wore a solid color dress and a little light makeup, which gave me the coquettishness of a girl but also the freshness and elegance of a fairy sister, giving me an unearthly feeling.

Is this Liu Yifei?

The young man next to him was about the same height as him and quite handsome.

Brother Hu?

What do these two artists do in the company?

Commercials?

Seeing the two people extending their right hands, Mu Yang also extended his right hand to shake hands with the two of them in turn out of politeness.

When I shook hands with Liu Yifei, I didn't have any distracting thoughts. I just treated her as an ordinary artist and let go after shaking her hand.

The director of the marketing department who was responsible for receiving the artists saw that the chairman did not seem to recognize these two people, so he roughly explained: "Hello, chairman, these two artists came to the company to shoot a Hummer EV02 commercial, and they were curious about the offices of our company's employees.

To improve the environment, we took them to the leisure area for a walk."

They didn't introduce who these two people were. It was unusual for the chairman not to know them.

Maybe to ordinary people they are stars and unattainable;

But to a high-level person like the chairman, they are just artists with relatively high traffic, and are not on the same level as the chairman.

"Oh, that's it. I wish both parties a happy cooperation. I hope that with the promotion of both of you, the popularity of Hummer will reach a higher level."

Mu Yang is not dissatisfied with companies inviting celebrities to be car brand spokespersons. Many international brand car companies have always chosen celebrities to endorse them, as long as they don't choose celebrities with dirty information.

On the other hand, even if Hummer sells well, it still needs to dig deep into potential consumers and increase brand promotion efforts. The images of Hu Ge and Liu Yifei are indeed suitable for the Hummer brand in terms of age and image.

Of course, he was also a little worried.

In today's "Z era" where the Internet is extremely developed, once the "negative" aspects of a celebrity are exposed, various "collapses" will follow. The "business landscape" behind the celebrity will also collapse in an instant, so the car brand will naturally be affected.

Negative "backlash".

Fortunately, there was no negative news about these two people in later years.

This Brother Hu hides his marriage quite deeply.

And this Liu Yifei, is she really pure?

Of course, Mu Yang is just curious about Liu Yifei's gossip, but has no interest in revealing her true face.
To be continued...