From February 20th to March 5th, Mu Yang and Song Xuelu took their spare time to visit the core business districts of the provincial capital to investigate the store conditions based on the reports submitted by their classmates.

Jiangnan Provincial City has twelve major business districts, including the west of the city, the north of the city, the Cultural and Educational District, Jiubao, Xiasha, Binjiang, Qianjiang Century City, Qianjiang New City, as well as Wulin, Huanglong, Xinyifang, Hubin, etc. near the West Lake.

There are four core CBDs, which are also among these twelve business districts, namely Qianjiang New City CBD, Qianjiang Century City CBD, Wulin CBD and Huanglong Wensan CBD.

The target audience of new milk tea shops is young people with mid-to-high-end news. Therefore, it is required that there be mid-to-high-end shopping malls or business districts with dense office buildings near the store. The people in these areas have high consumption levels, and the office areas are concentrated with a large number of white-collar workers, who are not receptive to new things.

Strong and willing to try new things.

Therefore, the first store that Mu Yang took a fancy to was located at the intersection of Wulin Business District and Xinyifang Business District, 1.5 kilometers away from the provincial capital university, Huanglong Century Plaza. It was a street-facing shop with a limited nature of catering.

The specific locations are mostly at the corners, because these locations can attract traffic and reduce costs.

Should I buy a shop or rent it?

Mu Yang already had a choice in his heart.

There is an old saying in China: "One shop is prosperous for three generations." That is to say, if you have a mall or shop in a prime location, you can live a good life by relying on the rent every year.

It will be fine in the next few years, but 14 years later, T-Bao's Double Eleven sales reached more than 40 billion, and e-commerce began to explode.

Accordingly, physical stores selling books, clothing, home appliances and other products have been hardest hit, and some physical stores have experienced operating difficulties and have even closed down.

Restaurants have been less affected, and people can still eat and drink outside. In the future, more people will switch to takeout.

All new properties are being developed with shops, and coupled with the impact of e-commerce, physical shops are becoming increasingly difficult to sell, and the appreciation rate of shops is far slower than that of residential buildings.

Therefore, Muyang does not plan to purchase stores at the moment. If he has the funds, he might as well invest in the stock market or expand the number of stores. In addition, purchasing stores will take up too much funds and affect development.

"Yangyang, do we have to rent a shop in a central location? The rent and transfer fee are too high." In the past ten days, Song Xuelu and Mu Yang have done research and learned about the situation of shops in the business district in the provincial capital.

There are few vacant shops in core shops, and the most unacceptable thing is that some shop tenants charge transfer fees.

The transfer fee is very high, ranging from tens of thousands to more than 100,000 yuan for a prosperous shop of more than ten square meters. If the area is large, the transfer fee will be tens or millions of yuan.

Song Xuelu still didn't understand Mu Yang, why the first store had to be so big.

The flagship store requires an area of ​​no less than 200 square meters!

The rent, equipment and equipment of a store, plus other things, and if there are transfer fees, can amount to millions of dollars.

If she were asked to negotiate with the landlord or tenant, I really don't know how to negotiate.

Mu Yang slightly lowered his head to look at Song Xuelu's fair face and smiled faintly.

He brought Song Xue out this time and even asked her to negotiate with the landlord, intending to train her, but he didn't like her participating in business negotiations as a woman.

In some large-value transaction business negotiations, there are more or less dark methods.

Therefore, let her understand that it is enough to experience business negotiations a few times. If she knows such a thing, she will not be easily deceived in the future.

Mu Yang patiently explained to her: "Our consumption positioning target is the mid-to-high-end consumer group, and the store must be in the core business district.

As for the rent and transfer fees, there's nothing you can do about it.

If you want someone else's prosperous shop, you will definitely kill us.

Otherwise, if they are still making money, even though they are making a small amount, why would they transfer the store to us if they don't give us some benefits?

It’s no good, why?

Just because I look handsome?

There is another reason. Most of the contracts signed by the tenant and the landlord include a deposit. If the tenant cancels the lease, the tenant will not get the deposit. It can be as little as one month's deposit and as much as two months' deposit. They want to pass on this loss.

On to the next tenant.”

Mu Yang explained to her that he was also helpless.

In the core business district, the monthly rent for a prosperous shop of more than ten square meters ranges from several thousand to twenty to thirty thousand.

After the tenant quits the lease, he cannot get back the decoration fee, so he wants to transfer it to the next tenant, raise the transfer fee, and make a fortune at the same time.

If it is a prosperous shop, and the profit is already hundreds of thousands a year, they will not sublet it if they give the other party hundreds of thousands of yuan.

It is a hen that lays golden eggs every day, but you want to buy it at an ordinary price.

What an international joke!

Mu Yang asked Song Xuelu to remember a rule: in business, there is no free lunch!

In short, the shops that can be rented can only be those that are losing business or are in a wrong location.

A good location and good business may not necessarily make you money.

After all, the rent for a shop in a good location is ridiculously high.

In some locations, the monthly rent for a shop of more than ten square meters can reach 20,000 to 30,000 yuan!

But if the gross profit is 20,000 to 30,000 yuan a month, can we say that the business is not good? But if the rent is paid, then it is a loss.

Of course, there are also cases where there is no transfer fee.

However, the rent will be higher. That is because the original lessee is losing money and cannot afford the high rent. It wants to stop the loss early and would rather quit the rent without deposit. If it waits too long, it is afraid that no one will take over.

If no one takes over, that's because the landlord's rent is too high. It's not that the stall is bad. There must be many businessmen who are interested in this kind of stall.

There is also a type of popular shop in a core location. The area of ​​the shop is too large and the annual rent is millions. General merchants do not have this strength. It is easy to rent out, but it is difficult to rent out at a higher price.

Song Xuelu was suspicious: "If a prosperous shop with more than ten square meters costs 20,000 to 30,000 yuan, and if a shop in the same location covers an area of ​​300 square meters, wouldn't the monthly rent cost 60,000 to 700,000 yuan?"

Mu Yang replied: "It's not simply based on proportions. There are very few shops that can rent 20,000 to 30,000 yuan per month for ten square meters. Most of them are the ones selling snacks or new milk tea. They only need one storefront to display. Some jobs

It will not be deployed on the shop floor, so you need to find another warehouse to store materials.

There are several small shops on the pedestrian street, with a daily revenue of 3,000 to 4,000 yuan and a daily gross profit of 2,000 to 3,000 yuan. Excluding the expensive rent, the monthly profit is still 30,000 to 4,000 yuan.

However, the larger the area, the lower the rental price per square meter.

Therefore, for large-area shops, the monthly rental price per square meter is rarely over RMB 1,000. Anyway, it depends on the location. This can be estimated from the annual investment income.

In addition to market influence, human factors have a great influence on shop rent. The landlord thinks that you are making too much, so he wants to increase the price, and does not think that the landlord is doing a good job. This kind of landlord is very hateful."

Mu Yang recalled that in his previous life, there was a popular shop in a subway station with a huge flow of people. It covered an area of ​​200 square meters and mainly sold fast food.

He sat there and ordered beef noodles, which cost 58 yuan, but it only had a few thin slices of beef and tasted spicy chicken.

He was helpless. After riding the high-speed train for several hours, he was so hungry that he reluctantly ordered some noodles.

Sitting there eating, counting the number of diners while eating, within ten minutes, the number of diners reached fifty or sixty.

As an estimate, the number of transactions per day can reach 1,500, the turnover is estimated to reach 100,000, the gross profit may be 80,000, and the monthly gross profit can reach more than 2 million.

At that time, he was very envious of this kind of shop. If he had a prosperous shop like that, he would have no worries about food and clothing for the rest of his life.

But this is just a fantasy. This kind of shop is usually obtained at a low price by people with background or connections, or companies usually bid for this kind of shop to compete for rent.

It is true that the richer you are, the richer you will be.

Small capital cannot play at all. To put it harshly, it has no qualifications to enter the market.

Just paying millions in annual rent at one time can put countless small companies out of business.

In the words of a businessman, if the investment in this kind of shop is returned within twelve years, it is considered a profit.

From this, it can be calculated that when buying a shop, what price should be paid and what price should be paid out which is more reasonable.

For example, if the purchase price of a 100-square-meter shop in a business district is 100,000 yuan per square meter, the annual rent must be 700,000 yuan.

If it takes more than 20 years to recover the capital, it will basically be a loss.

Moreover, the longer the pull, the greater the variables.
Chapter completed!