Ten minutes later, everyone arrived at Huanglong Square.

Several master craftsmen who were working overtime at night on decoration saw Song Xuelu and Mu Yang and greeted them warmly.

"Boss lady, boss, come and take a look when you have time."

Song Xuelu often bought some fruits and snacks. These chefs were very enthusiastic about Song Xuelu.

"Well, thank you for your hard work." Mu Yang and Song Xuelu nodded.

"I will send you red envelopes after the third party has passed the inspection. I want to see the quality and not be too quick." Mu Yang reminded, putting some pressure on the workers and hoping that the workers would be more serious.

He and Song Xuelu didn't know much about store decoration, so they hired a third party to supervise the manufacturing and strictly control the quality.

Someone helped Mu Yang supervise, and he came twice when the decoration started. After he felt that the decoration was good, he stopped coming.

These decoration masters start work very early during the day and work until around ten o'clock at night. It is not easy to support their families, but what Mu Yang should say is that some workers are very careless in their work.

Others who came for a walk were shocked when they heard these workers greeting Mu Yang and Song Xuelu.

ah!

This is a milk tea shop?!

Isn't it the kind of shop that's about ten square meters?

Don't lie to me, this is on the same level as KFC and Starbucks.

Everyone was shocked.

"Boss Mu, I thought you opened a milk tea shop with an area of ​​about ten square meters. This is about 200 square meters. The rent cannot be hundreds of thousands a year, you are a rich man!"

Mu Yang smiled faintly and did not explain the rent.

Song Xuelu's roommates looked at Song Xuelu with subtle eyes. It turned out that their roommate had opened two stores quietly, and they were in the core business district.

How many thousand does it cost to invest?

I definitely want several million.

Mu Yang also said before that he could work part-time in his spare time. He felt that there was no point in working part-time in a milk tea shop with an area of ​​about ten square meters. It was embarrassing.

My initial judgment was wrong!

The three girls had different views on Mu Yang, and they were curious and envious of Song Xuelu's good life.

He and his girlfriend invested millions in starting a business while in college, so how much money does he have to have?

Over 100 million assets?

There should be.

She asked Song Xuelu in a low voice: "Xuelu, what do your boyfriend's parents do?"

"Farmer."

Li Xinqiao was confused: "Is he a herdsman, with tens of thousands of cattle and sheep?"

Luo Yun also said: "Could it be that they are from Heilongjiang Province, covering millions of acres?"

"We from Guicheng, where did the pasture come from? His parents are ordinary farmers." Song Xuelu replied honestly.

"Then why is he so rich?"

Only then did Song Xuelu understand what she wanted to ask, and she replied proudly to Mu Yang: "I started from scratch and made money by doing my own business. It just went smoothly."

Li Xinqiao and Luo Yun were startled for a moment, opened their mouths slightly, couldn't believe it, and muttered the word "awesome".

The shops that have not yet been renovated are nothing to look at. What shocks Mu Yang more is his financial resources. Everyone looked at them for a while, then walked towards the pedestrian street. After shopping around, no one bought anything, and then walked back the same way.

Before everyone left, they said that they must come to support the store when it opens.

－－－－－－－－－－－

Early April.

Walking on the street of Huanglong Century Plaza, I saw a very conspicuous shop at the corner, with elegant billboards, carved LOGO and "Naixue DE Tea". There were several khaki solid wood stools in front of the shop for customers.

During the break, there were many young people sitting on stools, talking, or playing with their mobile phones.

The store door is a retractable glass door, which is several meters wide. Floor-to-ceiling glass windows more than three meters high and several meters wide are arranged in a row. When standing outside the store, you can see everything in the store through the floor-to-ceiling glass windows.

There are people coming and going in front of the store, and it is bustling. Most passers-by will be attracted by the exquisite decoration and the aroma of tea in the store, and can't help but go in and take a look.

Some people stayed and queued up to consume, while others left after taking a look.

This is the "Nayuki DE Tea" store of Nayuki Tea Company, which officially opened today.

When you walk into the store, the lighting is warm and bright, and the space is spacious.

It is found that the decoration style of the store is mainly "quiet and elegant", such as bamboo-shaped partitions, decorative boards with straw mat texture, etc. It is simple and clean, in line with the social life of young people and the petty bourgeoisie.

New green plants are then arranged, and hollow wooden boards in a small and fresh style are used to form divisions. Different styles of decoration areas are decorated in different styles. The colors of tables and chairs are mainly logs, and the floors are bright marble.

Being in this kind of environment, even before drinking milk tea, my body and mind felt relaxed.

The several-meter-long bar is located at the end of the shop, with about a dozen young employees wearing uniforms and hats busy.

The most special thing is that the tea-making bar is fully transparent, so customers can see the entire process of making milk tea while drinking tea.

The bar is divided into three areas: ordering, order taking, and packaging. Each work area is reasonably laid out and does not interfere with each other, ensuring the smoothness and efficiency of the milk tea making process.

There are a dozen high-definition LCD monitors hanging in a row above the bar, showing the introduction of milk drinks.

The color display on the screen is excellent. The screen covers the close-up section of the main new products, festive element decorations, detailed menu lists, and high-definition pictures of delicious drinks, allowing customers to see the fresh fruits and ingredients in the drinks, awakening the vision and taste, and creating a strong desire to buy.

.

For example, the display on the far left is a dynamic picture. The transparent plastic cup is fiery red mixed with lemon yellow, and the juice is flowing, like an erupting molten pool. On the front of the cup, there are three black characters.

Red Oolong!

There are several columns of small words on the screen introducing the introduction: "The beauty is charming, the youth is unparalleled, full of tenderness and affection, the tea soup is golden, like a crystal amber, the throat is full of sweetness, and is filled with a slight molten taste." Price: 16 yuan

!

The second display screen on the left shows different dynamic pictures. The upper half of the liquid in the cup is fluffy green, and the lower half is milky white, like a vast expanse of white snow covered with a layer of green plants, with two small green characters naming it.

Icefield!

There are also a few columns of small words to introduce: "Looking at flowers in the mist is like a dream, looking at the moon in the water is mesmerizing. Each selected tea leaf is smart and transparent, with rich carbon aroma. During the process of slow fire and fine roasting, the full tea aroma makes people relaxed and happy."

, price 18 yuan!

There are also many tea drinks introduced, the main varieties are Domineering Fruit Tea, Treasure Tea, and Soft European Buns.

Domineering mango small cup 15 yuan, large cup 24 yuan, domineering orange small cup 16 yuan, large cup 25 yuan, domineering strawberry small cup 19 yuan, large cup 28 yuan, domineering cheese strawberry small cup 19 yuan, large cup 28 yuan, lemon

Smoothies are RMB 16 for a small cup and RMB 25 for a large cup... French fries are RMB 12 for a small and RMB 18 for a large...

Every few seconds, the dynamic advertisements on the LCD screen will turn.

★In 2009, the price was definitely expensive compared to traditional milk tea, and it was extremely expensive.

But in a provincial capital in a high-consumption area and a core business district, targeting mid- to high-end consumers, the price is still acceptable.

The price is also lower than that of Naixue, which was launched two or three years later.

It is not a problem to accept KFC and Starbucks meal packages worth hundreds of yuan, a cup of milk tea worth more than ten or twenty yuan, and Naixue meal packages worth tens of yuan.

Muyang does not plan to open Naixue to fourth- and fifth-tier cities, or even counties and towns. It only targets cities with high consumption levels, and it is also a mid-to-high-end consumer group.

Two or three years later, Naixue in the previous life was established, which was a little lower than this price range.

Mu Yang believes that with more preparation than Naixue and Heytea in their previous lives, they will definitely succeed★

On the bar, there are also advertisements introducing related tea drinks, which you can take a look at.

Choosing the "tea + soft European bag" product model, this 1+1 is greater than 2 model, Mu Yang and Song Xuelu believe that it will have high market popularity. Currently, there are more than 30 types of European bag, and the number is still increasing.

Innovation has increased, and the main selling point is low fat and low sugar, which is healthier for women.

Most of Nayuki's target audiences are "white-collar women aged 20-35". In order to meet this positioning, Nayuki pursues fashion and simplicity in the design of most of the store area, creating a female space, and even pays attention to details, such as making it easier for girls to use their hands.

When taking a selfie with a cup of tea, a slimmer tea cup was specially designed. The frosted surface will prevent it from slipping during movement. In order to prevent girls’ lipstick from sticking to the cup, the grooves at the mouth of the cup have also been carefully adjusted.

Song Xuelu understood women's preferences better than Mu Yang, so she dug deeper into the original design.

She helped a lot with milk tea trademark registration, outer packaging design, store image design, management model and service system establishment, etc.

The light, elegant light music and the strong fragrance of tea in the air make people nostalgic for going back and forth.

Delicious and fun, this is the theme of the tea shop.

Today, both stores opened together.

The Huanglong Plaza store is called No. 1 store, and the Qianjiang Century City store is called No. 2 store.

When the store opened for business, many passers-by came in to look, but few bought.

It looks like there are a lot of people in the store, but in fact many of them are fake customers.

Well, that's right.

Mu Yang asked the company to hire 150 students, including 100 beautiful girls and 50 handsome boys, distributed in the two stores, creating a booming business.

Free consumption of 80 yuan per person, plus 20 yuan in cash per day, requires staying in the store for at least 4 hours.

The cost of tea is very low. The cost of 80 yuan is only a dozen yuan. The actual rental fee per person is more than 30 yuan. There are still many students who bring their classmates to play. One tutor can bring 2 people, and each person can spend 38 yuan for free.

Yuan.

You don’t have to stand like handing out flyers, you just need to stay in the store, read a book or play with your mobile phone, but you are required to play the role of a customer actor.

Muyang's daily rental cost is six to seven thousand yuan, and he plans to rent it for a period of time until business takes off.

In addition, dozens of students were invited to distribute flyers, and the plan was to distribute them for two days.

This is just a basic activity done two days before the opening to verify the effectiveness of this kind of publicity.

If the income is far greater than the expenditure, you can do such activities frequently in the future.

Hiring people to queue up was still a relatively new method in 2009. Of course it is still used by some people now, but it has not been widely exposed. Many Chinese people are still not aware of it.

For Mu Yang, hiring people to queue up is an old marketing routine, just to test the waters first. He also has many new marketing methods, which he will release one by one. A few days before the opening is just to summarize marketing experience and copy it in the future.

new store opening.

Otherwise, just to open one or two stores, he will blow up all the kings.

Song Xuelu, as the general manager of the No. 1 milk tea shop, opened today. Even though she knew in advance the marketing tactics Mu Yang would use and was looking forward to it, she was still worried about the opening situation.

I hope the opening will be successful today.

but,
Chapter completed!