The first publicity move was a bit similar to promoting Milk Tea Sister. Mu Yang didn't want to make Song Xuelu famous, so he changed the direction and fired others.

It's just that this milk tea girl is a bit too much.

Mu Yang asked Dong Ge in a naughty manner: Which one do you want to marry? I will help you publicize it first.

I don’t know if Brother Dong can still find his milk tea sister in this life.

"Huo Huo"

When Mu Yang thought of this milk tea sister activity, he couldn't help but give himself a thumbs up.

Maybe, when Mu Yang and Brother Dong meet, if Brother Dong knows Mu Yang's inner thoughts, he will definitely raise Mu Yang's clothes angrily: Give me back my milk tea sister!

"Yangyang, does this count as deceiving consumers?" Song Xuelu was a little worried. She was afraid of being criticized by the media afterwards. Ultimately, she was worried about Muyang's reputation.

"We don't make a fuss about food quality. Our food is good, but we lack popularity.

Inviting female celebrities to do promotions and endorsements is a very unoriginal way of promoting it, making it difficult to achieve the goals of internet celebrity stores, and the endorsement fee is too high to be worthwhile."

Mu Yang replied, telling her not to worry.

In fact, with Song Xuelu's beauty, she could become an Internet celebrity like Milk Tea Sister, but Mu Yang didn't want her to be at the forefront of the limelight.

Song Xuelu had communicated with Mu Yang before. She was not averse to being hyped as the "Milk Tea Sister". Maybe she would spend less money. Some bosses or CEOs of large companies would use their influence to promote their companies. They didn't mind that they were celebrities at all.

.

Personal popularity and corporate popularity are complementary to each other, and it is normal to use your popularity to benefit the company.

But Mu Yang felt that there was no need for Song Xuelu to sacrifice herself for her career.

I don’t want Song Xuelu to be an Internet celebrity, but there are many girls who are willing to be an Internet celebrity.

The company spent money to hire two good-looking student girls. In the past few days, it hired a photographer with good shooting skills to take several photos of these innocent people holding milk tea from a candid angle.

White skirt, long hair shawl, no makeup, tall figure, picturesque eyebrows, crystal clear eyes, white and tender skin that can be broken by blows, the whole person exudes a unique temperament that is elegant and refined, and does not eat the fireworks of the world.

Of course, these photos are photoshopped, otherwise there would be such innocent girls out there.

The core of the photo is still "pure".

As for whether these girls are pure or not, Mu Yang doesn't know, and he doesn't want to risk his head and blood by trying.

Mu Yang has no intention of finding another way. Even if he is not more popular than the milk tea girl in his previous life, as long as it arouses heated discussion in the media, these girls who take photos are willing to become famous.

These two girls are just the trigger.

On the eighth day of Naixue's opening, it was also the first day of preparing to hype the four magic weapons.

At ten o'clock in the morning, the first bomb will be released!

Mu Yang had already prepared more than a dozen soft articles. He first posted a post on Maopu titled "Brother Spent All His Possessions to Seek This Girl." The key to the Mercedes-Benz G500 was displayed on the table to show that he was not short of money. In the post, he posted a handheld

A photo of milk tea, calling a certain girl "a pure and beautiful girl who looks like Xiao Zhou HUI Min".

Then they spend money to hire a large number of trolls to post and comment on blogs, Mop and other online platforms, asking who this woman is.

Raising questions and leaving suspense to netizens makes it easier for netizens to discuss in depth and ignite topics.

If the identity is revealed too early and there is no suspense, then the hype will have little effect.

The trolls swipe like crazy, get to the prime position, stick it to the top, and then find ways to get it into the recommended position and recommend it to major communities.

Various soft articles "The rich second generation gave up all their possessions to seek this girl", "Who is she?", "A beauty from two thousand years ago appears unexpectedly!", "With fairy-like appearance, milk tea sister!", "Ask me about this milk tea girl"

"The shop in the background" and "Ask the milk tea sister where to buy milk tea" appear.

After the post warms up a bit, start the next step.

After seeing the photo, a certain "rich man" expressed his displeasure. He said that he had also photographed a girl who was more innocent and beautiful than this girl, and then posted a question about the photo.

Of course, this "rich man" is Mu Yang. In fact, the two girls are not much different in appearance.

Controversial topics tend to become more popular.

Some choose Girl A, saying the murder weapon is bigger;

I chose girl B because her face is more tender.

I also took multiple-choice questions in the forum, and the scores were almost the same.

Of course, there are some savvy netizens who see the clues of hype, but the topic is hot, and the girl is really good, and can make background pictures for computers and mobile phones.

At two o'clock in the afternoon, one to two hundred young people appeared in H City riding mountain bikes, wearing the co-branded Nayuki LOGO and the LOGO of a certain mountain bike brand, riding around the city.

There were so many cyclists, one or two hundred people, that the cyclists formed a queue that was thousands of meters long, it was really spectacular!

Passers-by were curious: What are these people doing?

But when you see the propaganda words on the T-shirts these people wear, you probably know what's going on.

What is Nayuki?

Hey, this seems to be the milk tea shop over at Huanglong Square.

Naixue Company did not spend much money to support mountain biking activities, but the publicity effect was very good.

At three o'clock in the afternoon, the two stores launched new activities, which were Mu Yang's second and third moves.

As long as you take a publicity photo, you can reduce consumption, and many customers are happy.

In fact, in the past few days, many customers have discovered Nayuki's new milk tea. The first thing they bought after buying it was not to drink it, but to take pictures of the hair button space and hair button group, which gradually evolved into Nayuki's.

"Fashion Culture".

Drink Naixue and play fashion!

Under the promotion and guidance of the Nayuki store clerk, more customers joined in taking photos. Just one hour after the event started, Nayuki quickly spread the word in H City.

The snowball of publicity is getting bigger and bigger, especially in this electronic information age.

At four o'clock in the afternoon, Naixue officially launched the "Milk Tea Sister" competition, and first put up display boards on the doors of two stores to promote it.

On the official website, Muyang used some hacking methods to divert traffic.

In addition, a domestic mainstream media first reported on the event. Thanks to the influence of trolls and diversion, in just four hours, it quickly became a hot news item and was reported by several other mainstream media.

★Milk Tea Sister Competition, the first place will be awarded 10 million yuan?!★

Yes, that’s how the soft article is written, 10 million yuan!

Mu Yang's misleading soft article only needs to arouse heated discussion in the media, but Naixue officials did not come out to question it and let these reports be misinformed first.

Those editors who have no sense of moral integrity especially like to play headlines and sensationalize.

In fact, if you really check it, the first place reward announced on Naixue's official website is only 500,000 yuan.

A reward of 500,000 yuan, in this era, can buy a house with the salary of an ordinary person for more than ten years.

As long as you take a photo with Nayuki milk tea, you can participate in the election without any handling fees.

There are also many netizens who are wondering: What is Naixue DE tea?

What does it do?

How does it have so much money for activities?

Why is it in the hot news?

Is this activity real or fake?

What should I do if I get to the top ten but don’t get the bonus?

Some girls don't expect to get bonuses, but they are very happy to participate in such a fun activity platform. Money is more important than happiness.

Some curious netizens will log in to Naixue's official website. On Naixue's official website, there are photos of two stores covering more than 200 square meters. One store claims to have invested millions of yuan and is currently preparing for five new stores.

On the official website, girls already have registration numbers and their photos are uploaded to the official website. Each registration number can only upload one compressed photo, along with a rough personal introduction.

■First place: Li Lan, 21 years old, freshman, photo.jpg, current number of votes: 128■

■Second place: Bai Jie, 24 years old, company accountant, photo.jpg, current number of votes: 125■

■Third place: Luo Xiaofeng, 16 years old, freshman in high school, photo.jpg, current number of votes: 111■

Just two hours after this milk tea sister activity was launched, the number of people uploading photos has already reached hundreds, and the number is increasing faster and faster.

It is divided into two lists, one is for photos holding Nayuki milk tea, which is placed in the most conspicuous position; the other list is for photos without holding Nayuki milk tea.

If a candidate feels that he or she has more votes and has the possibility of competing for the top ten, he or she can come to City H, take a photo of him holding a cup of Nayuki milk tea, and upload it for replacement. This method is officially recognized.

The soft article and the photo of the milk tea girl posted at ten o'clock in the morning have already fermented and spread in mainstream media forums.

Sure enough, the sales of the two Naixue stores have increased significantly since the afternoon.

Mu Yang believes that after a few big moves in the past few days, Naixue will become famous and her sales will reach a peak.
Chapter completed!