Cen Wen has been busy all morning here.

After lunch, he called Gao Jie to the operation room.

"Gao Jie, tell me something."

"What's wrong?" Cen Wen's rare serious expression made Gao Jie a little unsure.

"I want to do what we discussed before opening the store."

Gao Jie's eyes lit up and his tone suddenly became excited, "Have you finally figured it out?"

"Yes, after all, I have a wife and I have to think about the future for my little family." Cen asked.

Even before he opened the store, Gao Jie didn't want to do it in a small way. If he wanted to do it, he would simply hire a whole team to open a big store, open branches, and create a brand.

As a result, this flame was naturally suppressed by Cen Wen.

Although Gao Jie said at the beginning that he had invested the money so that Cen Wen did not have to worry about the investment money, investing in opening a store was risky after all, and it was impossible for Cen Wen to transfer all the risks to his good brother.

Therefore, the original investment was made step by step by Cen Wen using his savings in the past two years.

The conversation with Su Youwei in the morning gave him a lot of longing for the future, and his desire to make money became stronger. Of course, the more realistic situation is that after eight months of exploration, Cen Wen has found a good way.

Expansion becomes a matter of course.

Gao Jie, no matter what stimulated Cen Wen's motivation, if he nodded in agreement, that was enough.

"Then what are you waiting for? We'll start doing it right away. I'll go ask my family for money tonight. Tell me, how many branches should I open? Is one million enough?"

"Wait, please wait until I finish." Cen Wen stopped him in a dumbfounded voice, "Don't treat one million as if it were one hundred yuan. I want to expand my business, but I'm not in a hurry to open a branch. The cost of a store is too high.

If management and talent cannot keep up, investment will easily fail."

"No, what do you mean?" Gao Jie was anxious and asked Cen Wen to explain clearly at once.

"I want to run a store first to expand online sales, and use a combination of online and offline methods to expand our business."

Gao Jie digested it for a moment, but after a long time he still didn't take a step forward and said, "Explain your story and I'll listen."

"I have been researching on several big platforms for some time. In our 'hand-made' industry, the online market is huge and there is a fixed and economically stable consumer group. As long as we can stabilize product quality, constantly introduce new products, and add online promotion

With the power of operation, we can easily open up the online market.”

"Many places in the country can already deliver fresh food the next day, which is enough to ensure that our products are still fresh when they reach customers."

Gao Jie thought about it and felt that Cen Wen's idea was feasible, but how to start was a problem.

"Then how do we let online consumers know about our store? I go to those platforms, buy some trolls, and shout in the comment area every day, 'The bread made by Cen Wen is so delicious?!'"

"No need to buy navy troops."

"There are already many bloggers on the Internet who specialize in food reviews. We only need to send our products to them and let them evaluate them truthfully. Even if we pay some advertising fees, there is nothing wrong with it."

“What I want to do is channel the fan traffic effect brought by these bloggers to the live broadcast room of our store, and then sell products in the form of live broadcast.”

"This will not only allow consumers to see the production environment of our products, but also increase the visibility of our store faster."

"Okay! You said live broadcast, then I understand! I watch those anchors live broadcast every night. A big man is followed by several long-legged beauties jumping around there. It's so cool. When the time comes, you go to research new products, and I

Just become the anchor and chat with the guests. By the way, in order to prevent the program from being monotonous, we also have to have a female anchor."

This was not a difficult task at all. Gao Jie shouted at the top of his voice: "Xiaoyun."

"Brother Jie, what's wrong?" Xu Xiaoyun trotted over, opened the door of the operation room, and poked his head in to ask.

"Oh, it was your Brother Wen who was looking for you." Cen Wen knew that Xu Xiaoyun especially listened to Cen Wen's words, so he directly passed the blame on Cen Wen.

Cen Wen had no choice but to take the blame, let Xu Xiaoyun close the door and come in, and then recounted what he had just discussed with Gao Jie.

Xu Xiaoyun was very smart. He understood immediately and nodded repeatedly.

"Brother Wen has a great idea! No wonder during this period, Brother Wen has been constantly launching new products and often offers free tastings. It turns out that he wants to create flagship products and promote them online."

"After all, online promotion is different from offline free tasting. If the market feedback of the products promoted online is not good, it may seriously affect the brand of our store."

The little girl spoke so eloquently that even Gao Jie was surprised.

"Xiaoyun, what you said makes sense."

"Hey, I learned it from being with Brother Wen and watching a lot." Xu Xiaoyun said modestly.

She has been with Cen Wen for the longest time and is the person closest to him when working. Naturally, she has long noticed Cen Wen's studious qualities, so she was attracted...

Cen Wen listened and smiled. Xu Xiaoyun was basically right. He was indeed looking for flagship products and had roughly identified about twenty kinds of healthy and delicious products.

Including but not limited to: bread, European bread, toast, cookies, candies, etc.

These products all focus on the concept of "healthy baking, no additives" and are combined with modern people's health concepts. As long as they can be promoted, they will definitely have sales.

"Xiaoyun, your Brother Jie plans to be the anchor of the store. He lacks a female partner. We both think that you are suitable in terms of image and personality. We just don't know if you are willing to take on this job."

Work?"

Xu Xiaoyun nodded quickly and asked what her brother wanted her to do. How could she not agree?

"Ask Brother, Brother Jie, thank you for your trust. I don't have much experience, but I am willing to study hard and do this job well with Brother Jie."

"Okay, we won't let your hard work go in vain. We will give you an additional salary of 3,000 yuan every month. There will also be commissions based on performance." Cen Wen said that because of the live broadcast, he occasionally has to work night shifts, which is a heavy workload.

It's not light, and 3,000 is not a lot.

"Thank you!" Xu Xiaoyun's eyes lit up and he was even more motivated to raise his salary!

Just when the three of them were about to finish chatting, Lu Xin suddenly hurried over and said in a serious tone: "Brother Jie, Brother Qian, please pay attention to the news in the group, there are a few people making trouble!"

Could there be another competitor sneaking in?

The store has been open for eight months, and this kind of thing has never happened before.

Cen Wen opened the group message, and sure enough, there was a commotion inside.

Messages are coming in one after another.

Don't be a vulgar person: "Is the boss here? This is the bread you sell in your store? Look what I ate, two long hairs! Isn't it disgusting! Are the sanitary conditions in your store so bad? This is also

Are you embarrassed to sell to customers?! I suspect you don’t have a food hygiene license at all!!”

picture.

picture.

Baby Pig: “One of the people in the group praised their desserts for being delicious and using conscientious ingredients. I didn’t dare to say anything. Yesterday afternoon, I bought a piece of chocolate mille-feuille on sale in their store, and it took less than half an hour to eat.

I had diarrhea and it lasted until late at night, and I still feel nauseous. I really learned a lesson."

Zanzan: "I finally waited until I got overturned... I was dubious when fans kept bragging me before. Please don't use fandom behavior on consumers in the future, okay?"

This store has always said that its products use high-end materials and are free of additives. But when I ate it, that was not the case at all! The butter is not animal butter, it is mixed butterfat, and the bread definitely uses a lot of additives.

The stock tastes inferior and the seasoning is also very poor. I'm sorry for the price. I think this store is just selling dog meat over sheep's heads, specifically to deceive laymen!"

"Lu Xin, go check the consumption records of these people." After reading these messages, Gao Jie's face turned pale. He wouldn't know what materials were used in his store? He didn't even buy buttercream, so he wanted to use it.

He also has to be able to conjure it up on the spot.

"Brother Jie, I've added them in private messages a long time ago, but there's no reply, and I haven't found any purchase records. By the way, these people just joined this morning, and as soon as they come in, they spray dirty water on the group."

Cen Wen and Gao Jie looked at each other.
Chapter completed!