223 Another 400 million owed(1/2)
Speaking of Mercedes-Benz, we have to mention one of its brands.
Maybach was a popular luxury car brand in the 1930s.
Even at the time, it was comparable to Rolls-Royce.
However, after World War II, it was forced to cease production in 1941.
It was not until 1961 that it was acquired by Mercedes-Benz. In 2002, it was used by Mercedes-Benz to compete with Rolls-Royce and Bentley.
But the competition failed.
This brand is so easy to come by that Mercedes-Benz has almost given up on it.
There are many brands in the world that you can buy now, so why is Jianghua focusing on this one that has been discontinued for 20 years?
The main thing is the car logo. The Maybach logo looks very good, and it is placed on the Mercedes-Benz S-Class.
Jiang Hua doesn’t think it’s at all awkward, especially the logo on the front of the car.
Damn, it’s not that good-looking at all. Jiang Hua even thinks it’s a little better-looking than Mercedes-Benz.
"Mr. Jack, does your company want to cooperate with us?"
Pepsi-Cola now has good sales channels, and there are opportunities to cooperate with Mercedes-Benz.
"Sir, we may have the opportunity to cooperate in the future. Are we here to buy something from you?"
"What?"
"Maybach brand!"
"Oh! Maybach has been discontinued for more than 20 years. Do you want to build a car?"
Pepsi-Cola's car manufacturing will not attract their attention at all. Now the number one in Europe is General Motors.
The top three here are BMW, Mercedes-Benz and Volkswagen.
If PepsiCo builds a car, is it building a beverage truck?
"I can't be the master of this matter. How about we come back tomorrow?"
There doesn't seem to be much opposition within Mercedes-Benz to selling a brand that has been out of production for 20 years.
For $2 million, Pepsi didn't even negotiate.
Not many people remember Maybach now.
A half-abandoned brand can be sold for US$2 million, which is pretty good.
How much does a Mercedes Benz cost nowadays.
After signing the contract and handing over the information, Jiang Hua finally breathed a sigh of relief.
His Mercedes-Benz S-Class is certified and ready to go.
The Mercedes-Benz S-Class sedan was only released in 1972, three years in advance.
Mercedes-Benz will never give him any trouble.
"Boss, where are we going now, and what other brands do we want to acquire?"
Jiang Hua smiled. He wanted to buy BMW, Mercedes-Benz, and Volkswagen, but they wouldn't sell them.
Jiang Hua said:
"You are very familiar with this place, what other brands can we acquire?"
"Boss, as long as we have money, we can acquire a lot, including NSU, New Automobile Alliance, and a lot of brands in Italy."
How come Jiang Hua has never heard of any of them.
"What is the logo of the new Auto Union?"
"Four circles!"
Jianghua is like being struck by lightning. What the hell is the Automobile Alliance with four circles?
This is Audi, but now it’s called the New Auto Alliance.
The four circles represent four companies respectively, and Audi is a union of four companies.
Jiang Hua was excited, if he could get Audi over.
Then he will have the confidence to compete with other car manufacturers in the world.
This is China's first-tier luxury car, A in BBA.
Ranked 37th among the world's 500 most valuable brands, only a few spots lower than Pepsi-Cola.
Jiang Hua once dreamed of buying an Audi R8 sports car.
He once owned a second-hand Audi, and Audi was very close to him.
"Jack, the Auto Alliance you mentioned can be acquired. I remember they have been fully acquired by Volkswagen?"
"Dear Jiang, we are talking about brands, not factories. Volkswagen acquired their factories because they value the Automobile Alliance."
Jiang Hua still doesn't understand.
"Let me tell you this, in 1959, all shares of the New Auto Union were sold to Daimler-Benz.
In 1966, Volkswagen paid for all their shares."
It turns out that Audi sold himself out twice.
"Then let's go buy Auto Union. Are you sure you can buy it?"
Jack is not sure either. He only knows that Volkswagen is about to acquire another company that is not weaker than Audi.
Maybe they don’t attach much importance to the Audi brand. Besides, they only acquire brands.
If we don’t buy a production line, we still have technology, so we should be able to negotiate.
After all, Audi is quite sexy now, otherwise he wouldn't have sold himself out twice.
I haven’t taken a fancy to Mercedes-Benz yet.
"Go and ask, boss, why are you suddenly interested in building cars? There are so many car companies in the United States, why bother coming here to buy them?"
Can Jiang Hua say that he can’t buy good American brands, but he doesn’t want junk ones?
All good brands are owned by General Motors, and General Motors is not short of money.
"Let's go to the public and ask."
Jiang Hua led the Pepsi Cola team and rushed to Wolfsburg without stopping.
After asking, they didn’t mean to sell it.
Is the trip in vain?
"Sir, we don't need the Auto Alliance's production line, we just need the brand, and we don't even need technical information."
The rigor of the Germans made Jiang Hua and the others suffer enough.
Just talking about it in meetings lasted a week.
"Mr. Jack, it's precisely because you don't need a production line that we didn't pass it internally."
"What's the meaning?"
"What we mean is that we will accept the production lines, factories, and workers together!"
Jack looked aside and Jiang Hua nodded slightly.
This was different from what they had agreed upon. They even wanted to sell the factory and the workers.
Could it be that the production line is old and has been eliminated?
As Jiang Hua guessed, Audi's production line is old and it didn't make much profit last year.
Think about it, if Auto Alliance makes a profit, will it sell it?
Jiang Hua even thinks that the Automobile Alliance is losing money and Audi took off after the 1980s.
Although it borrowed a lot of resources from the public, it really took off after the 1980s.
"Okay, let's discuss it."
"Please!"
After everyone from the public left the office, they began to discuss:
"Jiang, the Automobile Alliance production line is an old production line. I think this business will lose money."
Jiang Hua also felt that the business was losing money because the wages of German workers were the highest in the world.
What the factory here loses is workers' wages.
Now that the two Germanys have not yet been reunified, the wages of workers in West Germany are already very high.
Jianghua has no plans to build a factory here.
"Ask the price first. If it's too high, let's leave."
To be continued...