Chapter 250 Nike sets sail(1/2)
Now that it’s confirmed,
Jiang Hua left everything to him.
Anyway, the first product has started production.
Designers also gathered a lot of
He didn’t take out Jordan’s aj generation,
This is a big killer. We have to wait until Jordan enters the NBA.
Only then will the big killer be enabled.
Just one Forrest Gump shoe is not enough to compete with the two giants.
Jiang Hua thought about many future classic styles.
Let’s get Air Force One first. Adidas has already made the classic shell head.
We can’t lag behind. Two types of classic shoes that have been among the top three sales for a long time have already been released.
He thought for a while and decided to get a pair of biscuit shoes that would become popular in the future.
In this way, Nike's product line will not appear monotonous.
Air Force One is mainly for sports, and Forrest Gump shoes are mainly for jogging.
Biscuit shoes are casual and versatile, perfect.
Jiang Hua immediately explained his ideas to the designer.
The shapes of the two pairs of shoes are now figured out.
Professionals are just different.
"Albert, these three pairs of shoes should be regarded as the starting point of Nike! Nike leaves it to you."
"No problem, boss!"
The company grew, but it was managed by Jack.
On the contrary, he is the most relaxed boss.
All of his companies are owned by Sequoia Capital, including Nike.
All companies have the qualification to operate independently, and Jianghua will not restrict it.
When he has a good idea, he is not stingy.
For example, what he is going to do soon.
Now that the shoes are available, the display platform needs to be considered for them.
It’s a rare visit to the United States.
You need to establish a sports brand management company,
Now is a good time.
In a capitalist country, problems that can be solved with money are not problems.
Just leave these to the new CEO Albert.
By the way, he was also given a new position, CEO of New Century Sports Brand Holdings.
Since his position has been promoted, his salary has also been increased by US$100,000.
He was immediately asked to acquire Reebok. Their sales in 1981 were only US$1.5 million.
If we acquire them, we can still have a few good CEOs.
Jianghua would still be willing to give some equity incentives.
As a boss, his role is to put the right employees in the right positions.
For example, now, he just wants to fish at Pepsi headquarters.
KFC has become a member of PepsiCo.
It cost 150 million U.S. dollars, not to mention its current sales of 200 million U.S. dollars. The cost of fast food is high.
If you really sell it for 200 million, you are treating others like fools. 150 million is already considered a high price.
Based on this calculation, Jianghua will not spend more than 1 billion for a long time.
The last thing I did in America was to acquire the Lakers.
He remembered that the Bass family acquired it in 1979 for only US$67 million.
This business is good, and Jiang Hua also likes watching NBA.
And his basketball shoes have a platform to display.
Aren’t the Lakers a good platform?
Los Angeles is a place close to Hollywood with many stars.
Very good choice.
Albert spent a small amount of money to package and acquire Reebok.
And their boss was also packed up and brought back.
However, Jiang Hua did not meet them.
As a Chinese, it would be better for him to be less of a monster.
Once you find a CEO, trust him, as long as he doesn't go astray.
Albert also had two reliable men, and everyone was happy.
But Jiang Hua didn't let him idle.
Sports brand holding is to be a full sports brand.
The Lakers still have to win, it doesn't matter if they spend more money.
The NBA is still in ancient times, and it was not until 1976 that the NBA and ABA merged.
has just entered a period of rapid development,
Especially when the God of Basketball entered the league, the NBA became world-famous.
But now the NBA has a mature business model and television broadcasts.
You can't make much money, but it's hard to lose money.
Player wages have not skyrocketed yet.
It can be said that except for the funds for acquisitions, they can basically support themselves.
Very good business.
Jiang Hua waited specifically for a few days, not knowing how Albert's conversation went.
He is a little transparent in PepsiCo.
Except for a few ringleaders, his identity has not been made public.
.......
Nike's Forrest Gump shoes are now on sale.
Albert actually has not yet succeeded in negotiating.
Fortunately, the people he brought from Reebok were all professionals.
Everything is in order. Yes, the acquisition of Reebok was the right move.
He even bought two pairs with his own money, and they looked really good.
No wonder it's so popular across the United States.
But what he was looking forward to more was Air Force One.
These shoes are a classic.
The cafe next to Pepsi headquarters.
Jiang Hua finally met Albert, after just a few days.
He had not shaved his beard and his eyes were bloodshot.
"I said, Albert, where are you going to fight and come back?"
"Boss, I think you increased the annual salary by 100,000, but the things you asked me to do increased several times."
Jiang Hua smiled and said:
"You already have an annual salary of 600,000 yuan. Who else can give you such a high salary except me?"
Albert smiled, it was rare to meet such a generous boss.
"The owner of the Lakers has always wanted to sell at a high price. We struggled for a week before he agreed, $25 million, please give me the money."
To be continued...