Saturday, August 27.

Li Rui was sleeping in a daze and woke up by the phone.

After looking at the clock at the bedside, it was only 8:30. Few people dared to call him so early. They picked up their phones and saw that it was Ye Bingling who called him.

When Li Rui answered the phone, he immediately heard Ye Bingling's slightly excited voice coming from the microphone: "Tell you good news, there are three big brands competing for special advertisements, and the bid has exceeded 20 million! You guess it all

Who?"

The brand that can make Ye Bingling so excited is definitely a big deal!

Li Rui yawned and said, "Chairman, I don't care who they are. Let's adhere to one principle, and those who are more expensive will get it!"

Ye Bingling said the names of three brands. As expected, they are all big names that are well-known in their respective fields. They usually only invest in top programs. Now they show their intention to "The Good Voice of the Country", which is enough to show that the program is really popular.

She said with some regret: "Coca-Cola was also in touch, but when she signed a contract with Jia Shaobao, there was an exclusive agreement and no other beverage advertisements could be arranged, so she could only missed it."

Li Rui said: "Forget it, Coca-Cola is not easy to produce results."

Ye Bingling said: "I understand...the prices given by these three companies are almost the same now. Which one do you think you will choose to sign the contract?"

Li Rui thought about it and said the name of one of the second-tier brands.

Ye Bingling said strangely: "Why did you choose the one that I think is the most unsuitable? Among the three brands, he is the least famous. The product that is going to be advertised this time has just been on the market not long ago... Are you sure you want to choose them?"

Li Rui said: "If you want to sign, sign some brands with development potential and urgently need to expand the market. The advertising effect is better and easier to monitor. After various sales data are increased, it will be easier to invest in next year."

The brand Li Ruixuan will have a good trend in the next one or two years, which will definitely make the advertising effect analysis data of "Xia Guo Haoshou" look very good. When the second season is recruited next year, other brands will see it so attractive.

The data will definitely be doubled without hesitation.

Ye Bingling said: "That's him, I'll ask Li Jun to follow up. There are still more than 20 brands talking about advertising. Some brands have already offered a price of 15 seconds and 250,000 yuan to want the best time.

Should we accept it?”

"Don't rush to sign the contract." Li Rui said, "The same thing is true, the higher the price will be!"

It is the stupidest to talk about friendship with brands. These brands are experts who change their minds. If the program is lukewarm, even if the producer kneels down and kowtows and begs them, they will not pay a penny for advertising.

If the show became popular, they would wave money and shout, "Choose me, I have money!"

Li Rui said again: "I think it's okay to delay it again, I think it's okay to have fifteen seconds and 500,000 in a few days."

Ye Bingling was surprised: "Impossible?"

Li Rui said: "Why is it impossible?"

Ye Bingling Xin calculated for a few seconds and said in surprise: "If you can achieve a price of 15 seconds and 500,000 yuan, a 20-minute advertising time for one issue, and deducting the previous gifts from friends, there will be almost 25 million yuan.

!”

Li Rui said: "It's almost the same."

There are ten episodes of "The Good Voice of the Xiaguo". Excluding the first episode that has been played, if the remaining nine episodes can achieve such revenue, the soft and hard advertising costs alone can be recovered by about 250 million.

Previously, the program was not conducive to investment, and Li Rui paid out of his own pocket for 80 million to buy all the advertising time of "Xiaguo Haoshou", which means that no matter how much the advertising fee increases, he will make the money alone.

With a simple move, Li Rui can make 170 million!

One hundred and seventy million!

Ye Bingling worked hard to manage Maoyuan advertising and could not make so much money in ten years!

Why is it so easy for Li Rui to make money?

Ye Bingling was silent for a while and said, "Did you guess that "The Good Voice of Huaguo" can be so popular that you have covered all the advertising time?"

Li Rui asked back: "Did I have another choice at that time?"

Ye Bingling was very aware of the difficulties he encountered before the show started.

Except for Jia Shaobao, few brands are optimistic about singing talent shows. Even Blue Channel only wants to protect their capital. If Li Rui had not paid out of his own pocket to buy all the advertising periods, the broadcast of "The Good Voice of the Huaguo" would have become a problem.

.

At that time, Li Rui took very great risks, which led to such huge profits now.

"No wonder you want to do variety shows. So it's so profitable." Ye Bingling told Li Rui the calculation results.

Li Rui said: "You're not doing it right."

"What's wrong?" Ye Bingling asked.

Li Rui said: "You haven't calculated the 60 million naming fee of Jia Shaobao. Although the cost of purchasing exclusive online broadcast rights of Kuliu is the left hand to the right hand, it is also a revenue. The subsequent ringtone download is a very large market, conservative

It is estimated that there will be an income of 100 million or 200 million. This does not include the income sharing of national tours and contracted students after the program is completed, as well as the income of various derivatives..."

Ye Bingling was stunned when he heard this: "According to your algorithm, how much money can you make?"

Li Rui thought for a while and said, "Deduct all investment costs, I can get about 300 million."

A net profit of 300 million? Ye Bingling took a breath.

Unexpectedly, Li Rui continued: "This does not include the appreciation of IP value. Conservatively, within five years, the IP "Xia Guo Haoshou" will bring me 20 to 3 billion in revenue!"

Ye Bingling was speechless.

She really wanted to ask Li Rui if she wanted to marry her and go home, just be a vase, what kind of career would she have created!

After hanging up the phone, Ye Bingling calmed down and felt that the price Li Rui wanted was too high. Those brands were not suckers. They could really give a high price of 500,000 in fifteen seconds?

Even the top variety shows "If You Are the One" and "The Got Talent" cannot achieve such a high price!

Just as she was thinking, Li Jun called in.

"Chairman, there is such a situation now, I think I must report it to you! The person in charge of Tianming's throat candy just called me and asked to win the best period of the second period. He reported me a very high time.

I dare not decide on the price!"

Ye Bingling was stunned: "How much does he offer?"

Li Jun said: "He said... 600,000 in fifteen seconds!"

Ye Bingling was shocked.

The price is actually higher than what Li Rui asked for!

She realized that she was still too narrow-minded.

For brands, they are not afraid of high advertising fees, they are afraid of insufficient communication, and they are afraid of not being popular enough. Now "The Good Voice of the Country" is definitely a hot topic for people across the country. With the popularity of the first episode of the program, the second

The period is even more exciting, and the ratings are likely to hit a new high.

At this time, let alone 15 seconds and 600,000, I am afraid that no matter how high the price is, some brands will be willing to invest.

Ye Bingling gritted his teeth and said, "Li Jun, you can divide the advertising period into three levels and quote the price to the outside world. First-class 15 seconds 600,000, second-class 15 seconds 550,000, third-class 15 seconds 5
Chapter completed!